ad:tech Launches People's Choice Awards

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Launched today as part of its ad:tech Awards event, ad:tech has added the People's Choice Awards. Everyone in the advertising industry is invited to vote on finalists in ten categories including Best Display Advertisement, Best Large Display Format Ad, Best Use of Rich Media, Best Overlay Ad, Best Interactive Broadcast ad, Best Next Generation ad, Best B2C Marketing Website, Best B2C Transaction Website, Best B2B Marketing Website, Best B2B Transaction Website.

Each voter will cast his/her vote online. Votes will be tallied by the ad:tech awards team and the People's Choice will be awarded on April 25th at ad:tech San Francisco.

by Steve Hall    Apr-16-07    
Topic: Industry Events



See Cirque du Soleil, Get Retribution For Bad Adrants Press

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If you like Cirque du Soleil and you live in San Francisco or will be there attending ad:tech April 24-26, you'll have a chance to see the performers do their thing. During the ad:tech Awards Show April 25, the group will be performing at 6:30 PM. No, it's not free. That'd be wonderful but they do have to be paid for their spectacular performances which is why ad:tech is charging for entry. But since it's the ad:tech Awards Show, there will also be open bar, tons of food and tunes from DJ Zeph included in that entry fee. You can get an early bird discount if you buy your tickets before April 25 (They cost more at the door).

Angela and I will be there so if you want to hunt us down and berate us for any crap we may have written about you or your company, this is your chance!

Angela: Dude. Did you have to publish an open invitation to hunt us down? I might actually want to spawn cheeky rant-filled children someday.

by Steve Hall    Apr-11-07    
Topic: Industry Events



NBC 18-49 Rating Plummet, Rovion Sucks, Creative Wanted, Adidas Tags

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- Yikes. Reminiscent of that "where the hell did all the 18-34 men Go" trauma of a year of two ago, MediaWeek's Marc Berman reports NBC's adult 18-49 demo plummeted 24 percent to a 2.2/9 compared to last year representing the lowest since September 1991. Hmm. Ratings glitch?

- The Web Marketing Association has begun the 2007 Call for Entries for the 11th annual international WebAward competition. Check it out if you can stand the insanely annoying Rovion video that incessantly appears in the lower right hand corner of the site every time you visit. This is a technology that should get shot in the head. Along with in text advertising and PayPerPost.

- CreateAthon 2007 wants 24 hours of time from agencies to dedicate their time and talent to non profits.More info here.

- Kleenex has debuted a new oval-shaped package and a program that lets people design their own tissue box for $4.99.

- While it feels like the whole graffiti as advertising trend is so yesterday, apparently, it's still a thing and Adidas has launched a project whereby graf artists are tagging a New York subway car.

by Steve Hall    Apr-11-07    
Topic: Guerilla, Industry Events, Research, Television



Win 'Front-Row' Seats to the Future of Online Advertising

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Because we love you so much, Adrants is giving away five free passes to the Future of Online Advertising conference held June 7-8 at New York's Gotham Hall. That's two days (a whoppin' $895 worth) of all the buzz-hocking and inspiration you can swallow -- for free. Nada. Zip. Nothing.

Conference topics will include search, online video, click fraud and online advertising basics. Many speakers at the conference are at the forefront of advertising's future including BlogAds Founder Henry Copeland, blip.tv Co-Founder Mike Hudack, Feedburner's Steve Olechowski, Edelman Senior Marketing Strategist and uber-blogger Steve Rubel, Brightcove's Jeremy Allaire and many more. Apart from the serious stuff, let's not forget the fun-having! Every conference has it and this one will too.

The fun and games take place June 7-8. This is a new conference. It doesn't have a track record but it's shaping up nicely. We're pleased to offer five Adrants readers free passes to this event. If you're interested, all you have to do is send an email to fooa@adrants.com. We'll choose five people at random on April 18, providing you the penultimate experience of wallowing in the future of online advertising.

by Angela Natividad    Apr-11-07    
Topic: Announcements, Industry Events



ad:tech Chair Offers Vision of Conference's Future

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OK, so it's the all ad:tech issue today but you already know we're married to that conference. So there's the parties but there's also serious content and ad:tech Chair Drew Ianni has just published an article on the ad:tech blog which examines the current focus of the show and takes a look to towards where he'd like to see the show go in the future. He'd like to see the show broaden it's coverage beyond advertising and expand to encompass ans examination of "how digital media and technologies are transforming the business and discipline of marketing communications. " Check out his vision for ad:tech here.

by Steve Hall    Apr-10-07    
Topic: Industry Events



Adrants In Search of ad:tech San Francisco Parties

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Come on people. Two weeks prior to last year's ad:tech New York conference, we had at least eight known parties listed on our fun little ad:tech party calendar but with ad:tech San Francisco just two weeks away, we've got just two. Are you San Francisco marketers going to let New York marketers rule? Put you to shame? have more fun? Of course not. We know you can do better so let's get with it.

As a bit of self service to those in the industry who plan to attend the ad:tech conference in San Francisco a couple weeks from now, we're launching our own call for entry, socially speaking. We're interested finding out which companies are planning to host "social events" during the evenings of the three day conference. If you are a company planning a party or if you simply know of a party that is going to occur, please let us know. Along with all our learning during the show, we need our social activities as well. Send info to parties@adrants.com.

by Steve Hall    Apr-10-07    
Topic: Industry Events



One Shows, Pig Ponders, Bloggers Conference

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- From May 8-11, The One Club will host its One Show Festival Week

- There are bad commercials that promote local Spring fairs...and then there's this one. But the agency, Big Bang Seattle, really, really wants you to know they created it.

- The Blogger's Choice Awards is now collecting nominations.

- And don't miss PostieCon, a conference in Orlando for bloggers to learn from the leaders in the space.

by Steve Hall    Apr-10-07    
Topic: Bad, Commercials, Industry Events



ihaveanidea's Portfolio Night Goes on World Tour

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Complete with full blown faux rock band returning after a 25 year absence, behind the scenes-style video and a "hit single," the folks over at ihaveanidea are promoting their upcoming Portfolio Night in style. The band, Burn Back, was popular back in the day but disappeared because they "weren't getting enough respect." Now, they're back to help push the organization's annual world-wide portfolio review during which top creative directors the word over will review the portfolios of aspiring creatives eager to get into advertising. It all happens May 3rd in 28 cities across the globe. Get your portfolios ready people!

by Steve Hall    Apr-10-07    
Topic: Good, Industry Events, Online, Promotions, Strange, Video



Miller Looks, Youth Conferences, Asbestos Does WTC

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- Miller is looking at five agencies after exiting Crispin: Saatchi, Y&R, Mother and two unnamed agencies.

- On July 16-17, youth-focused YPulse will host a conference called The 2007 Mashup which will cover all aspects of youth marketing.

- Hadji Williams gets a nice review for his book, Knock the Hustle: How to Save Your Job and Your Life From Corporate America.

- Copyranter dug up an old pro-asbestos ad that touts the material's fire-retardant qualities and features an image of The World Trade center. Particularly prescient is the ad's headline which reads, Whenthe fire alarm went off, it took two hours to evacuate New York's Trade Center."

- Mr. Clean has launched a consumer-generated effort and is offering $10,000 to th person who creates the best 60-second ad. Nothing like getting what would normally cost about $100K for a tenth of the cost.

- In Belgium, you can Rent A Wife. Actually, you can rent a lot of stuff.

by Steve Hall    Apr- 6-07    
Topic: Agencies, Brands, Consumer Created, Industry Events, Strange



Joost Will Rock Your World

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If you've been in the online industry longer than a day or two, you've certainly heard about a company called Joost which is, seemingly, about to turn the world of online video and television on its head. Still in private beta with an official launch date set for several months out, Joost describes itself as "free TV, with the choice to watch alone or with friends. Joost is packed with internet tools such as instant messaging and channel chat, allowing people to really share the TV experience. It's a completely secure platform for content owners that respects their rights, while protecting and enhancing their brands. And it's an incredibly flexible way for advertisers to reach a truly global audience, in ways that really work. Joost isn't just video on the internet - it's the next generation of television for viewers, content owners and advertisers everywhere."

more »

by Steve Hall    Apr- 4-07    
Topic: Industry Events, Online, Television, Trends and Culture










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