Last September the famed (in New England, at least) Hood blimp crash landed in the appropriately named Massachusetts town Manchester-by-the-sea. After the crash the dairy company placed an ad thanking the residents of the town for their patience and cooperation during the blimp's clean up. Either out of sentiment or true adoration, the ad, created by VIA, was handed The International Dairy Foods Association's "Best Overall" award in the print ad category at the organization's Smart Marketing 2007 conference held last month in Las Vegas. Did that blimp really crash or was that planned all along? OK. Just kidding.
VIA also won a Best Radio Ad for their Hood holiday eggnog spots and a Best Public Relations Campaign award or its press conference with Boston Red Sox star Coco Crisp as well as an award in the "Best Promotion" category for their Sox Tops for Kids program.
If you're heading to San Francisco next week for the ad:tech Conference, you'll want to check out the ad:tech Party Calendar so you don't miss any of the parties held over the three nights of the show. Briefly, on April 24, PartyWithaStar and Boca Networks are hosting a party at the W Hotel; Bay Area Interactive Group will host one at 11 Minna and EVN/CNET will host one at DNA Lounge.
On April 25, the Online Lead Generation Association will host a party at Thirsty Bear; ad:tech will host its own ad:tech Awards Show party at Moscone North; AdFemme will host one at a yet to be determined location and the usual multi-company party will be held at Mighty. On April 26, Fetchback will host a party at the W's Living Room Bar. All the details including times and locations can be found on the calender.
We'll be adding more parties to the schedule as we find out about them. If you know of any, feel free to send the details to us. And if you want a taste of what to expect, check out the New York ad:tech party scene here.
- If this were done, say, ten years ago, it might have been funny.
- ytmnd has a bit of fun with the Quiznos "real meat" girl.
- There's more to ihaveanidea's Portfolio Night. There's the second single, part two of the documentary and a newish website.
- The fasion industry now has a technology that will allow people to find the perfect brands that fit them by scanning their bodies and creating a holographic image.
- If you market mattresses, you might like this one.
- In its 11th year, the Web Marketing Association has opened its call for entries for its WebAward competition in which entries are judge based on design, innovation, content, use of technology, interactivity, copywriting and ease of use.
- Salma Hayek's breasts sell Campari.
Launched today as part of its ad:tech Awards event, ad:tech has added the People's Choice Awards. Everyone in the advertising industry is invited to vote on finalists in ten categories including Best Display Advertisement, Best Large Display Format Ad, Best Use of Rich Media, Best Overlay Ad, Best Interactive Broadcast ad, Best Next Generation ad, Best B2C Marketing Website, Best B2C Transaction Website, Best B2B Marketing Website, Best B2B Transaction Website.
Each voter will cast his/her vote online. Votes will be tallied by the ad:tech awards team and the People's Choice will be awarded on April 25th at ad:tech San Francisco.
If you like Cirque du Soleil and you live in San Francisco or will be there attending ad:tech April 24-26, you'll have a chance to see the performers do their thing. During the ad:tech Awards Show April 25, the group will be performing at 6:30 PM. No, it's not free. That'd be wonderful but they do have to be paid for their spectacular performances which is why ad:tech is charging for entry. But since it's the ad:tech Awards Show, there will also be open bar, tons of food and tunes from DJ Zeph included in that entry fee. You can get an early bird discount if you buy your tickets before April 25 (They cost more at the door).
Angela and I will be there so if you want to hunt us down and berate us for any crap we may have written about you or your company, this is your chance!
Angela: Dude. Did you have to publish an open invitation to hunt us down? I might actually want to spawn cheeky rant-filled children someday.
- Yikes. Reminiscent of that "where the hell did all the 18-34 men Go" trauma of a year of two ago, MediaWeek's Marc Berman reports NBC's adult 18-49 demo plummeted 24 percent to a 2.2/9 compared to last year representing the lowest since September 1991. Hmm. Ratings glitch?
- The Web Marketing Association has begun the 2007 Call for Entries for the 11th annual international WebAward competition. Check it out if you can stand the insanely annoying Rovion video that incessantly appears in the lower right hand corner of the site every time you visit. This is a technology that should get shot in the head. Along with in text advertising and PayPerPost.
- CreateAthon 2007 wants 24 hours of time from agencies to dedicate their time and talent to non profits.More info here.
- Kleenex has debuted a new oval-shaped package and a program that lets people design their own tissue box for $4.99.
- While it feels like the whole graffiti as advertising trend is so yesterday, apparently, it's still a thing and Adidas has launched a project whereby graf artists are tagging a New York subway car.
Because we love you so much, Adrants is giving away five free passes to the Future of Online Advertising conference held June 7-8 at New York's Gotham Hall. That's two days (a whoppin' $895 worth) of all the buzz-hocking and inspiration you can swallow -- for free. Nada. Zip. Nothing.
Conference topics will include search, online video, click fraud and online advertising basics. Many speakers at the conference are at the forefront of advertising's future including BlogAds Founder Henry Copeland, blip.tv Co-Founder Mike Hudack, Feedburner's Steve Olechowski, Edelman Senior Marketing Strategist and uber-blogger Steve Rubel, Brightcove's Jeremy Allaire and many more. Apart from the serious stuff, let's not forget the fun-having! Every conference has it and this one will too.
The fun and games take place June 7-8. This is a new conference. It doesn't have a track record but it's shaping up nicely. We're pleased to offer five Adrants readers free passes to this event. If you're interested, all you have to do is send an email to email@example.com. We'll choose five people at random on April 18, providing you the penultimate experience of wallowing in the future of online advertising.
OK, so it's the all ad:tech issue today but you already know we're married to that conference. So there's the parties but there's also serious content and ad:tech Chair Drew Ianni has just published an article on the ad:tech blog which examines the current focus of the show and takes a look to towards where he'd like to see the show go in the future. He'd like to see the show broaden it's coverage beyond advertising and expand to encompass ans examination of "how digital media and technologies are transforming the business and discipline of marketing communications. " Check out his vision for ad:tech here.
Come on people. Two weeks prior to last year's ad:tech New York conference, we had at least eight known parties listed on our fun little ad:tech party calendar but with ad:tech San Francisco just two weeks away, we've got just two. Are you San Francisco marketers going to let New York marketers rule? Put you to shame? have more fun? Of course not. We know you can do better so let's get with it.
As a bit of self service to those in the industry who plan to attend the ad:tech conference in San Francisco a couple weeks from now, we're launching our own call for entry, socially speaking. We're interested finding out which companies are planning to host "social events" during the evenings of the three day conference. If you are a company planning a party or if you simply know of a party that is going to occur, please let us know. Along with all our learning during the show, we need our social activities as well. Send info to firstname.lastname@example.org.
- From May 8-11, The One Club will host its One Show Festival Week
- There are bad commercials that promote local Spring fairs...and then there's this one. But the agency, Big Bang Seattle, really, really wants you to know they created it.
- The Blogger's Choice Awards is now collecting nominations.
- And don't miss PostieCon, a conference in Orlando for bloggers to learn from the leaders in the space.