Anti-Landing Page Group to Protest at ad:tech


On April 25th, the second day of the ad:tech Conference in San Francisco at 9:00 AM, demonstrators from the No More Landing Pages revolution will be gathered in front of the Moscone Center to protest the senseless creation of generic, dead-end landing pages. We are so down with that!

by Steve Hall    Apr-23-07    
Topic: Industry Events, Online

ADC Awards TBWA, Fembot Goes Gay, LeSportsac Zips


- TBWA\Chiat\Day took the Art Directors Club Gold Cube medal for Advertising and R/GA took the honor for Interactive Media. All the finalists can be viewed here. (PDF)

- I'm a gay man trapped in the body of a fembot.

- Bag seller LeSportsac has hung a "zipper board" on Lafayette near Bong in New York.

- The New York Festivals Interactive Media Advertising Awards show will take place April 27th at the Daryl Roth Theatre.

- AdOfDaMonth has launched and promises to nominate one each each month as the best in the word as determined by a jury of ten creatives.

by Steve Hall    Apr-19-07    
Topic: Agencies, Industry Events, Outdoor, Strange

ad:tech San Francisco 2007 Party Map Published


If you're heading to ad:tech in San Francisco next week and need an easy guide around town to find all the parties, check out our customized ad:tech Party Map with all the party locations and details, You can also check our ad:tech Party Schedule which lists the dates, times and all relevant details regarding the parties as well. Be sure to check out the recent editions and plan your evening accordingly.

by Steve Hall    Apr-18-07    
Topic: Industry Events

Adrants' Future of Online Advertising Pass Winners Announced


Last Wednesday, we put a call out to the readers of Adrants who were interested in winning a free pass to the upcoming Future of Online Advertising Conference to be held June 7-8 at New York's Gotham Hall. Well, a week has passed and after tremendous interest, we're ready to announce the winners of the five free passes.

And, the winners are: Healthy Web Design's Dawud Miracle,'s Darryl Newton, Intercept Interactive's Josh Kaner, Sullivan Higdon & Sink's Seth Gunderson and Burns Marketing Communication's Patrick Hunt. We will contact each of the winners individually to award them their free passes and we thank the organizers of the Future of Online Advertising conference for offering us the passes to give away to our readers. We hope to see you all at the conference.

by Steve Hall    Apr-18-07    
Topic: Announcements, Industry Events, Promotions

Crashed Hood Blimp Garners Agency Top Print Award


Last September the famed (in New England, at least) Hood blimp crash landed in the appropriately named Massachusetts town Manchester-by-the-sea. After the crash the dairy company placed an ad thanking the residents of the town for their patience and cooperation during the blimp's clean up. Either out of sentiment or true adoration, the ad, created by VIA, was handed The International Dairy Foods Association's "Best Overall" award in the print ad category at the organization's Smart Marketing 2007 conference held last month in Las Vegas. Did that blimp really crash or was that planned all along? OK. Just kidding.

VIA also won a Best Radio Ad for their Hood holiday eggnog spots and a Best Public Relations Campaign award or its press conference with Boston Red Sox star Coco Crisp as well as an award in the "Best Promotion" category for their Sox Tops for Kids program.

by Steve Hall    Apr-18-07    
Topic: Agencies, Brands, Good, Industry Events

Plan Your Party Schedule For ad:tech San Francisco


If you're heading to San Francisco next week for the ad:tech Conference, you'll want to check out the ad:tech Party Calendar so you don't miss any of the parties held over the three nights of the show. Briefly, on April 24, PartyWithaStar and Boca Networks are hosting a party at the W Hotel; Bay Area Interactive Group will host one at 11 Minna and EVN/CNET will host one at DNA Lounge.

On April 25, the Online Lead Generation Association will host a party at Thirsty Bear; ad:tech will host its own ad:tech Awards Show party at Moscone North; AdFemme will host one at a yet to be determined location and the usual multi-company party will be held at Mighty. On April 26, Fetchback will host a party at the W's Living Room Bar. All the details including times and locations can be found on the calender.

We'll be adding more parties to the schedule as we find out about them. If you know of any, feel free to send the details to us. And if you want a taste of what to expect, check out the New York ad:tech party scene here.

by Steve Hall    Apr-16-07    
Topic: Industry Events

CN Does OJ, Quiznos Spoofed, Burn Back Updates, Salma's Boobs Sell


- If this were done, say, ten years ago, it might have been funny.

- ytmnd has a bit of fun with the Quiznos "real meat" girl.

- There's more to ihaveanidea's Portfolio Night. There's the second single, part two of the documentary and a newish website.

- The fasion industry now has a technology that will allow people to find the perfect brands that fit them by scanning their bodies and creating a holographic image.

- If you market mattresses, you might like this one.

- In its 11th year, the Web Marketing Association has opened its call for entries for its WebAward competition in which entries are judge based on design, innovation, content, use of technology, interactivity, copywriting and ease of use.

- Salma Hayek's breasts sell Campari.

by Steve Hall    Apr-16-07    
Topic: Cable, Commercials, Industry Events, Spoofs, Strange

ad:tech Launches People's Choice Awards


Launched today as part of its ad:tech Awards event, ad:tech has added the People's Choice Awards. Everyone in the advertising industry is invited to vote on finalists in ten categories including Best Display Advertisement, Best Large Display Format Ad, Best Use of Rich Media, Best Overlay Ad, Best Interactive Broadcast ad, Best Next Generation ad, Best B2C Marketing Website, Best B2C Transaction Website, Best B2B Marketing Website, Best B2B Transaction Website.

Each voter will cast his/her vote online. Votes will be tallied by the ad:tech awards team and the People's Choice will be awarded on April 25th at ad:tech San Francisco.

by Steve Hall    Apr-16-07    
Topic: Industry Events

See Cirque du Soleil, Get Retribution For Bad Adrants Press


If you like Cirque du Soleil and you live in San Francisco or will be there attending ad:tech April 24-26, you'll have a chance to see the performers do their thing. During the ad:tech Awards Show April 25, the group will be performing at 6:30 PM. No, it's not free. That'd be wonderful but they do have to be paid for their spectacular performances which is why ad:tech is charging for entry. But since it's the ad:tech Awards Show, there will also be open bar, tons of food and tunes from DJ Zeph included in that entry fee. You can get an early bird discount if you buy your tickets before April 25 (They cost more at the door).

Angela and I will be there so if you want to hunt us down and berate us for any crap we may have written about you or your company, this is your chance!

Angela: Dude. Did you have to publish an open invitation to hunt us down? I might actually want to spawn cheeky rant-filled children someday.

by Steve Hall    Apr-11-07    
Topic: Industry Events

NBC 18-49 Rating Plummet, Rovion Sucks, Creative Wanted, Adidas Tags


- Yikes. Reminiscent of that "where the hell did all the 18-34 men Go" trauma of a year of two ago, MediaWeek's Marc Berman reports NBC's adult 18-49 demo plummeted 24 percent to a 2.2/9 compared to last year representing the lowest since September 1991. Hmm. Ratings glitch?

- The Web Marketing Association has begun the 2007 Call for Entries for the 11th annual international WebAward competition. Check it out if you can stand the insanely annoying Rovion video that incessantly appears in the lower right hand corner of the site every time you visit. This is a technology that should get shot in the head. Along with in text advertising and PayPerPost.

- CreateAthon 2007 wants 24 hours of time from agencies to dedicate their time and talent to non profits.More info here.

- Kleenex has debuted a new oval-shaped package and a program that lets people design their own tissue box for $4.99.

- While it feels like the whole graffiti as advertising trend is so yesterday, apparently, it's still a thing and Adidas has launched a project whereby graf artists are tagging a New York subway car.

by Steve Hall    Apr-11-07    
Topic: Guerilla, Industry Events, Research, Television

Featured FREE Resource: