FWA Wins, Runaway Bride Campaigns, WMA Calls, Goodby Scoops


- Chicago Tribune writer Steve Johnson thinks the U.K.'s Favorite Website Awards is the best online awards site out there.

- The Runaway bride is now an ad campaign for the Albuquerque, New Mexico Police department.

- The Web Marketing Association has announced its call for entries for its 11th annual WebAward Competition which judges website development against peer sites within 96 industries. The deadline for entry is May 31, 2007 and the competition Website is www.webaward.org.

- MDC Partners is merging Kirshenbaum Bond + Partners with Margeotes Fertitta Powell.

- Cisco is sponsoring the redesign of Slate's forum, The Fray. Forum members will have the opportunity to make design and feature suggestions and vote of potential designs.

- Goodby gets goodies in the form of $1.2 billion dollars worth of Sprint Nextel business.

- Patron Tequila gets slapped for using sexual imagery and innuendo to sell its wares.

by Steve Hall    Apr- 2-07    
Topic: Agencies, Brands, Industry Events, Strange

Wanted: Writers, Bloggers for ad:tech San Francisco


Four times a year Adrants, along with MarketingVOX, produces the ad:tech weblog, a site that provides in-depth coverage of the ad:tech conferences. During each show, we report on topics discussed during conference panels and keynote speeches along with memes and trends that arise from the show. We also walk the exhibit hall floor to discover the latest and greatest the industry has to offer as well as scour the party scene to see who's hip and who isn't. It's a fun gig and we like to share the fun.

We're looking for a few well-versed people in the ad industry who'd like to join our team to cover the ad:tech show in San Francisco April 24-26. ad:tech focuses on interactive and online marketing so you should have a good understanding of that space and be able to write intelligently about it as well as offer opinion and insight. If you already write or blog about the industry, that's a plus.

The compensation isn't stellar. In fact, there really isn't any to be honest other than free entry to the conference (about $1,000 depending upon when you sign up) and the chance to schmooze with the industry's best. Oh, and then there's the parties. So, if you're interested in joining the team, please contact me, Steve Hall at adtech@adrants.com.

by Steve Hall    Mar-29-07    
Topic: Industry Events

ad:tech Announces Bigger, Better Awards Ceremony


ad:tech San Francisco is on the way. Yes, we go. Yes, we promote it. This year ad:tech is hosting a newer, bigger, better Awards Show. The biggest yet, the event will judge work in 24 categories from best B to B website to best campaign optimization to best mobile campaign to best overlay ad to best consumer campaign and more. Finalists include AKQA, T3, Mullen, Sharpe Partners, Deep Focus, Ogilvy, Draft/FCB, R/GA, Spacedog and others.

The judging will be done by 80 members of the advertising community along with an executive panel of 16 including FedEx's Steve Pacheco, Denuo's Scott Witt, Organic's Mark Kingdon and Real Girls Media Network's Kate Everett-Thorpe. And that's just the formal stuff.

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by Steve Hall    Mar-29-07    
Topic: Industry Events

Diversity Conference Series Travels to Boston


Continuing our support of the diversity in advertising cause, on May 16th, Business Development Institute in partnership with Boston University, The Ad Club, and Adrants will host the first annual Boston Advertising, Marketing and PR Industry Diversity Job Fair and Leadership Conference. The two-day event will be hosted by Boston University on May 15th and May 16th and will provide advertising, marketing and PR companies an opportunity to connect with today's up and coming minority job candidates in New England. A Networking Reception will take place the evening of May 15th and the morning of May 16th will consist of a Leadership Conference followed by the Job Fair.

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by Steve Hall    Mar-29-07    
Topic: Industry Events

Facebook, PR Newswire Conference to Examine Social Media


On Tuesday, April 24 from 1:45PM to 6PM at the Microsoft Briefing Center in New York, conference organizer Business Development Institute, along with Facebook and PR Newswire, will be hosting "Authentic Communications - Examining Social Media & The Online Conversations," a conference which aims to bring the industry together and examine social media; it's successes, failures and what it means to marketers. Check out all the details here.

by Steve Hall    Mar-26-07    
Topic: Industry Events, Social

Commercial Ratings Upfront, Germs Needed, Siemens Gets Hip


- A tipster attending OMMA Hollywood tells us R/GA Chairman and CEO Bob Greenberg told his VP of Visual Design Nick Law not to sit on a panel he was scheduled to participate in because, apparently, he's stealing too much limelight.

- Commercial ratings, versus program ratings, are fast becoming the gold standard and many, including Starcom CEO John Muszynski, will be using them in this year's upfront.

- If you're in search of an email address, Tattoo Projects has created Abalooba, and email address search engine.

- MTV's The Andy Milonakis Show which will premiere on a wide variety of digital platforms - including iTunes Store (www.iTunes.com), Amazon Unbox, AOL Video, MTV Mobile, MTV On Demand, MTV2.com, Wal-Mart Video Downloads and Xbox LIVE Marketplace for Xbox 360 - all prior to the show's on-air MTV2 debut on April 27th.

- Entries for international viral awards show, Germ, must be submitted by March 31.

- The New Yorker, Wesley Autrey, who saved a man from being hit by a subway train in January, is featured in a new colon cancer PSA campaign.

- T wallow in the oddity of Japanese culture, check out a few kinky commercials for Axe in Japan.

- Copyranter disses the Siemens' ongoing wannabee hipster campaign complete with headlines like "Bling Bling" and "Chill."

Canadian Film Festival Uses America Films With Canuck Spin


To promote the upcoming Canadian Filmmakers Festival March 22-25, GJP Advertising has created a campaign that marries popular films with good old Canuck goodness. The campaign consists of television and print. In the ads, the movies Jaws and Close Encounters of the Third Kind are given the spin. We're not entirely sure we get the spin but, then again, we're told it's a Canuck thing. See the two spots here and here. The print ads are here and here.

by Steve Hall    Mar-22-07    
Topic: Industry Events

ADDY Awards Bites Self in Ass With Pompous Irony


You've gotta love when things go so full circle they have to come around and bite themselves in the ass with irony in order to sustain themselves. From Tierney Communications comes this promotion, So You Won an ADDY, for the ADDY Awards in which a pompous ass, Hugh McManstash, sits in front of a fire spouting witty barbs about the pompousity of being an award winning top dog. No doubt, yet another award show will announce itself tomorrow.

by Steve Hall    Mar-17-07    
Topic: Industry Events

SXSW: Afterthoughts and Afterhours


As flight delays scrolled across screens and text messages tapered off, SXSW negated to close its doors, yet gave a swift slap to attendees as it dismounted from Interactive. As mentioned, most of the interactivity action happens outside of the panels and what happens in SXSW, stays on Flickr. With leftover hand-stamps from evening outings, attendees gingerly, yet somehow still enthusiastically dragged their feet to morning panels over the last few days. The main word on the carpeted streets was "overwhelming" with the plethora of things to do and people to see seriously taxing attendees stamina.

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by Ariel Waldman    Mar-16-07    
Topic: Industry Events

SXSW: Toys for Boys, Playing in Will Wright's Virtual Doll House


At the recent SXSW conference in Austin, Will Wright, the famed game designer behind SimCity, The Sims and the yet to be released and highly anticipated Spore, flipped through pages of storytelling to an audience of all ears. Linking stories with the shift from passive to interactive media, Wright outlined the social and biological differences between games and film. While games utilize our basic instincts within the brain, film typically provides a rich emotional palette. Rather than push for the complete adoption of one or the other, Wright integrated the two into a cohesive experience.

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by Ariel Waldman    Mar-16-07    
Topic: Games, Industry Events, Trends and Culture

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