Because for some strange reason we'd all prefer incestuous think tanks to trolling malls and listening to people chat about which AirMaxes are hype, the same cat who brought us Swivel Media brings us the Experiential Marketing Forum, a global indy forum of marketers and students who'd like to dissect Experiential Marketing (XM).
Here we find a sedate wiki-style space where brilliant minds can discuss the "burgeoning experiential marketing industry," possibly the precursor to a policy-pumping spin-off a la WOMMA. Word of mouth, apparently just one tentacle on the XM octopus, is so yesterday compared to this zany interactive (cough-cough-consumer-generated) brand thing.
Can't wait to see what kind of pop philosophy and patchwork policy rolls out of this bad-boy.
North Carolina-based Woodbine Agency rips into the Ad Club of the Triad's annual ADDY Awards, swooping up 18 Addy's, including 11 Gold and four Silver Addys. Additionally, they won a Best in Show for the Pivotal Decisions campaign they did for Piedmont Federal (which premiered here!).
To celebrate, the formidable bunch tore into what they called "the remains of their competitors" - which they claim was just leftover roast beef but could easily be the devastated flesh of some sadly razed agency exec from elsewhere.
Woodbine has offices in Winston-Salem and Charlotte, the latter of which marks its first year in July. Check out more celebratory meat-grinding here and here.
Leo Burnett Mumbai puts AAAI's GoaFest ad festival on the map with a set of Youtube videos personifying ideas that might pop up during the event.
Here are the spots for viral ideas and powerful ideas.
The videos were sent to marketing and creative people in India over a week's time and have since circulated the subcontinent, allegedly launching GoaFest into the worldwide advertising community as India's advertising award show of note.
That's some big talk for a bunch of illuminated heads. We like the notion of encompassing broad concepts in a short tongue-in-cheek clip, and with most they did a great job. Unfortunately we think the humour is lost outside the professional ad world (and maybe that's okay). After sharing a couple of clips with our friends they gave us the "WTF?" face and forced us to sit through another episode of Homestar Runner.
The 2007 Create Awards, a creative competition for professionals and students in advertising, film and video, motion graphics, graphic communication, photography, printing, interactive media, and copywriting has announced its official call for entries beginning March 15 and closing on June 1.
This year, the organization has tripled the Best of Show Award to a $30,000 Dream Studio Prize Package with products from Adobe, Hewlett-Packard, Kodak, NEC Display Solutions, Alienware Computers, Wacom Technologies, Digital Tutors, Softimage (a Division of Avid), Iomega, Wiredrive, Microtek, Inovartis, LensBabies, E-Frontier, Spam Cube, AutoFX, Corel, Pantone, Tivity Software, and Extensis.
Last Fall on November 8 in New York City, Adrants and the Business Development Institute held its first Advertising Industry Diversity Job Fair and Leadership Conference. We had 500 job candidates show up to hear industry professionals talk about what life is like in advertising as a minority and how agencies are approaching the issue. The timing of the event was well planned as it closely followed hearings held by the New York Human Rights Commission at which New York City Councilman Larry Seabrook stated agencies "ran like chickens with their asses plucked clean" when asked to appear at the hearings during last Fall's Advertising Week.
- Wieden + Kennedy London is seeking four people from outside the ad world to partake in its WKSide3 program which offers three month work at the agency.
- PSFK is organizing a future of marketing conference at which the likes of George Parker (now that's funny), Peter Rojas, Elizabeth Spiers, Cunning's Floyd Hayes, Anomaly's Mike Byrne and others will chat about where the industry is going.
- JC Penny Says "Every Day Matters."
- XM Radio does the Valentine's Day card generator thing.
- Suzuki does the webisode thing. Calls it The Briefcase.
The Adave miracle phone promises to do everything the iPhone failed to: it will read for us, deal with clients for us and get all our media work done. We clicked "Buy it now" faster than we should have and were instantly forced into the raw white light of confusing, bewildering conference information.
Awww. We'd declare shenanigans, but the Guilt is too overwhelming.
This year's Future Marketing Summit: NY takes place on March 5 at the Broad Street Ballroom. Speakers include SVP Esther Lee of Coca-Cola, creative director Luanne Calvert of Google, Colin Drummond of CP+B, and a passel of other super awesome bigwigs that could only look like rock stars to us.
The running theme is "Integration" and session one is called "Reality Check." Oh, that's blistering. Does this mean no magic phone?
Apparently not. Slacker. Register here.
Channel 4 and viral site BoreMe are launching Germ2, the 2nd annual International Viral Awards which seeks the best viral work. Last year London based viral agency Maverick won the Best Commercially Produced Viral for a campaign to promote the racing simulation game Juiced. The awards are also open to individuals around the world, not just professionals. Entries can be submitted at until March 31st.
Saatchi & Saatchi Worldwide Creative Director Bob Isherwood has been selected as the Clio Awards 2007 Lifetime Achievement Award recipient and will be honored at this year's 48th annual Clio Festival held May 9-12 in South Beach, Miami. The award will be presented May 10 and is the seventh award of its kind presented by Clio. Check out event details here.
ad:tech has expanded its annual Awards show, moved it from New York to San Francisco and added a People's Choice Award. The awards, which honor online marketing work, will be held April 25 at 5:45 PM during the organization's San Francisco conference April 24-26 at the Moscone North Center. Additionally, ad:tech has added an Executive Panel of Judges (including yours truly) to, apparently, minimize any squabbles that might arise...uh...I mean to lend an air of importance to the event. Altogether, there will be 130 judges examining all the categories.
Also part of the Awards will be the addition of Industry Achievement Awards to honor three long-time industry contributors who have added greatly to the industry as a whole. While the show has a price tag to attend, there will be a full on event with open bar, hors d'oeuvres, entertainment and, of course the awards presentation.