If you're wondering why so many marketers are talking about word of mouth marketing it's because, according to the Word of mouth Marketing Association, it works. In fact, it, seemingly, works so well, the organization is having another conference on the topic covering word-of-mouth, viral, buzz and blog marketing. On December 12 and 13 at the organization's Word of Mouth Marketing Summit 2 held in Washington, DC, marketers can learn from other marketers who've done successful words of mouth marketing campaigns, learn why today's trend toward consumer control is ripe for word of mouth, listen to Mentos' Pete Healy talk about his company's successful leveraging of the Mentos/Diet Coke viral wave and hear AOL's Ted Leonis talk about AOL's initiatives in this area.
As Grey's Anatomy's Meredith always says, "Seriously." Seriously, if you wonder why companies are successful without spending a boatload of money on TV, word of mouth can play a significant role. Get more info here.
The Art Directors Club, in heir promotional piece for the organization's 86th Annual Call for Entries, has acknowledged the state of our world and the tumultuous and precarious position in which today's ad industry finds itself. Created by TBWA\Chiat\Day New York (why do they have to use that forward slash instead of the other one everyone else uses making the typing od thier name a pain in the ass?) the poster portrays hurricanes, tsunamis, energy shortages, bird flu, pedophilia, rogue nations with nukes, political and religious tensions, big box retailers, and numerous other worrisome plagues that afflict the world and out industry.
In the creation of the poster, the agency got all voodoo-like and researched the history of Armageddon, medieval times and other apocalyptic events for inspiration. It shows. We like. In a most blunt and concise fashion, it truly sums up the insanity of our current commercial culture.
- Tonight from 6P - 9P at Flute in New York City, interactive advertising publication adotas will host its monthly media mixer where you can hobnob with others like yourselves.
- The next Future Marketing Summit will be held March 5, 2007 at the ADC Gallery in New York. Founded by Strawberry Frog, the summit will focus on integration and how it relates to the design, entertainment, technology and delivery aspects of marketing.
- The Silly Girl takes a look at the recent PS3 and Wii launches, provides and analysis and tells us why Wii came out on top.
Adrants reader Dresden directs our attention to the super-classy Draft FCB congrats ad to all the winners from last summer's Cannes ad festival.
Dresden wryly notes, "Perhaps they should be the first to receive the 'Neal French Award' for non-creative, derivative, tacky work trying to pass as advertising..."
Ooh, that burns going down. Bottoms up to Draft. - Contributed by Angela Natividad
- Will Video for Food thinks a recent youTube featured video, One World, by MadV is part of a paid promotion for the supposed launch of his upcoming television show.
- Ad Agency North has drafted an extensive white paper on the rise of consumer control over media and advertising and how marketers can shift their efforts to better coincide with this new flow of information.
- The Web Marketing Association has announced its fifth annual Internet Advertising Competition (IAC) Awards. The IAC Awards are an industry-based advertising award competition for online advertising. The Competition Web site is located at www.iacaward.org and the deadline for entry is January 31, 2007.
- Hmm, that was short. Jason Calacanis of Weblogs Inc. fame has left AOL, the company that purchased Weblogs Inc. just over a year ago.
- Burger King has pissed off Spain with ads for its Double-Cheese Bacon XXL death burger because the ad runs counter to the country's recent efforts to lim down its society.
If you're not yet sick of us writing about ad:tech, we're going to make you even sicker by pointing you to 183 more images of what's really important about ad:tech: the parties. Ariel Waldmen of Shake Well Before Use lugged around a big ass professional camera that put our lame but cool little Casio Exilm to shame. Here's the album where you can see Datran bar dancers, vamping hotties, people who like to lift up co-workers, bartenders who wish more people were at the party, fools who take pictures of people taking pictures of them and human flesh expressing itself on the dance floor.
While we didn't make it to Lindsay Mure's AdFemme party, a first for the organization, we did peruse a photo album of her ad:tech event which 150 or so attended. The party featured Emily Mure & Band whom we assume is Linday's sister. It looked like a good time and we hope she forgives us for calling her gorgeous.
Yesterday's Advertising Industry Diversity Job Fair and Leadership Conference held at NYU's Kimmel Center had 300 conference attendees and 500 job fair attendees. In on of the panel discussions Deutsch Art Director Carlos Fernandez put things in perspective when he informed the audience advertising ranks 356 on a list of 357 or so industries ranked by diversity and comically wondered if industry number 357 involved wearing sheets. Although he didn't quite mean it literally, Draft/FCB EVP Director of Integrated Marketing Larry Evans spoke about the industry's chemistry and how those considering joining the industry must learn the ropes or risk having "the white cells spit you out."
The conference opened up a much needed dialog on diversity in advertising, a touchy subject no mater how you slice it or camouflage it. There were many fascinatingly eager students in attendance and several experienced industry insiders willing to answer attendees questions and offer advice on how to crack the ad industry. It was encouraging to see the throngs of students who took the rare opportunity to speak face to face with successful advertising people who very willingly answered the endless list of questions asked. Business cards were handed to students. Interviews were set up and, hopefully, jobs will ensue.
We were pleased to be part of this event and to enable the conversation. We hope to host more conferences on the topic in the future as well as, perhaps, in different cities across the country.
As it turned out, there were quite a few parties Monday night at ad:tech. Most were small affairs or private company company cocktail/dinner parties. iMediaconnection's Masha Gellar and I seemed to be on the same path visiting a party for German ad serving/email marketing company ADTECH who recently opened a U.S. office, a party celebrating the tenth anniversary of Internet marketing and training company Laredo Group and the Adotas ad:tech VIP dinner.
The ADTECH party was held on the 43rd floor of the Hilton hotel and while I don't know much about this company, I can say the representatives from the company were some of the nicest people I've met in the business. The Laredo Group party was held at old school Friar's Club where very old men passed food and reacted appropriately when one person said he didn't want one of those penis in a blanket things. You had to be there.
ad:tech's Now and Next Technology Showcase was filled with a collection of small, upstart companies that are providing niche and new products catering to the drastically changing media landscape. One company, adhoc mobile, works with content publishers, brands and mobile service providers to bring marketer's messaging to multiple mobile applications, text and games. Snapse has launched a video creation platform that provides people tools to draw from multiple online video sources in a streaming fashion to create real-time, custom videos. Marketers can create custom video vignettes which users of the service can integrate into their personally created videos. Believe me, it's way cooler than I'm describing it.
Another very cool offering launching today, called MiNGGL, provides a browser toolbar that allows people to bring together their multiple social networking sites like MySpace and Facebook, edit them, share them and basically take the headache out of dealing with more than one social media site. It's ad supported and therefore may not be welcomed with open arms by the MySpaces of the world since the service's ads appear in the same browser window as the social media site's ads do but it's a killer app for anyone who has more than one networking site.
Stepping in where Bluelithium left off and getting our vote as the the company providing the coolest party entertainment, Datran Media hosted a party Monday night at ad ad:tech in News York at 110 University Place. Upon entry, the four corners of a two sided bar were graced with four women dressed in Datran-colored frilly outfits which revealed far more than they covered. In the back area of the club, a woman dressed in a flesh colored body suit was suspended from the ceiling, writhing in a sheet-like sling which did an effective job showing off the contours of her body. Apparently, it was interesting to the audience as every eye in the place was aimed upward. Beyond the gyrating human-style entertainment, the Datran party also offered numerous pool tables and even a bowling alley.
In terms of ambiance, another metric by which we measured the amusement factor of this year's ad:tech parties, both the Industry Brains and Crobar parties where at the top of the list though for very different reasons. Vertical industry keyword targeting company Industry Brains held their party at Divine Bar, a very red, elegant-ish establishment where decent wine and delicious snacks where served. The ambiance was relaxing and just what was needed after a long day at the conference. Good wine. Comfy couches. Good party. And an awards show as well.