ad:tech has expanded its annual Awards show, moved it from New York to San Francisco and added a People's Choice Award. The awards, which honor online marketing work, will be held April 25 at 5:45 PM during the organization's San Francisco conference April 24-26 at the Moscone North Center. Additionally, ad:tech has added an Executive Panel of Judges (including yours truly) to, apparently, minimize any squabbles that might arise...uh...I mean to lend an air of importance to the event. Altogether, there will be 130 judges examining all the categories.
Also part of the Awards will be the addition of Industry Achievement Awards to honor three long-time industry contributors who have added greatly to the industry as a whole. While the show has a price tag to attend, there will be a full on event with open bar, hors d'oeuvres, entertainment and, of course the awards presentation.
It shocked us a little that for 2006 somebody will actually get credit for doing more than being you or spending money. But instead of dicking around like its counterparts, AdWeek stays on track by asking vital questions like, "What's more important, growth or creativity?" which they say contained the big answer for which agencies deserve the gold stars for blood, sweat and tears.
And that's why they've awarded Global Agency of the Year to TBWA, which orchestrated the oft-spoofed but beloved Mac v. PC campaign.
AdWeek also gave Goodby, Silverstein & Partners the coveted US Agency of the Year Award for their "Got Milk?" campaign, featuring an odd alien twist and even some scandal in '05.
Hats off to Goodby, Silverstein & Partners, to TBWA and to AdWeek. They deserve an award for not shirking the responsibility of doling out much-earned credit in favour of that consumer-as-marketer hype. But we can't just blame Ad Age and Time for slacking when lately even major brands prefer to beg for ads instead of creating something themselves.
But hey, it's a fine line between generating legit consumer interactivity and generating yourself out of a job, yeah?
The Future Marketing Summit conference series has returned and this year the forward-looking series will kick in New York March 5-6 and be chaired by Strawberry Frog's Founder and Chief Creative Officer Scott Goodson. The series will explore the theme of integration and its effect on design, entertainment, technology and delivery.
Speakers at the events will include SAM's Club EVP Mark Goodman, Coke SVP, CCO Esther Lee, Google Global Creative Director Luanne Calvert and many other. If you want to go, Adrants is offering a 15 percent registration discount which you can get here.
- The One Club has announced its Call for Entries for the One Show 2007, the premiere international awards show recognizing the year's best creative advertising. The deadline for entry is January 31, 2007.
- Here's some less-than-kind Christmas buttons from Lowe Roche in Toronto.
- The iTunes PC Guy has a book.
- Thirty Reasons Why A Beer Is Better Than A Woman. If we you read the thing, we'd share it with you.
- Conde Nast gets it MySpace on with Flip.
Considering this Julie Roehm/Walmart saga is getting 9/11-style coverage we're not going to dive much into it at this very moment but you have to admit all this lychee martini-parsing, who-slept-with-who, who-paid-for-dinner crap brings back vivid memories of slut rumours and peer ostracization on the quad. AdScam rants beautifully on the latest goings-on in the made-for-TV drama. - Contributed by Angela Natividad
Lots of liaisons happen around holiday time. The Rumpus Room, Young Guns and some other noob-oriented groups get together for Make a Big Noise, a competition to promote fair trade worldwide. Anyone under 30 can enter.
Here is the requisite MySpace. We like Rumpus Room, we like Young Guns and we like their concept but the MySpace sucks. We're sure they know that though. Considering fair trade and all that good stuff are causes now embraced by the tech-savvy, super-trendy, organic smoothie-sipping post-Google crowd, we look forward to seeing what kind of entries slip out of the woodwork. - Contributed by Angela Natividad
- If you love to bitch about the importance of Cannes-winning creativity versus creativity that actually sells stuff, you might like this Effie webcast tomorrow featuring Carl Johnson of Anomaly, Chuck McBride of TBWA\Chiat\Day, Greg Stern of Butler, Shine, Stern & Partners and Paul Woolmington of Naked Communications.
- In case you missed it, here's (1, 2) those Chrysler ads that slipped out "by mistake" and was then "pulled" by the automaker.
- While crapping all over recent campaigns he feels are really bad such as Charmin, Pepto-Bismol, Mucinex and ExxonMobil, Scott G says the ad industry should simply stop hiring people who create these ads.
- Deep Focus has done some extensive work for HBO's Rome that pits two protagonist characters, Atia and Servilia against each other with dueling online sites in a celebrity smack down of sorts.
If you're wondering why so many marketers are talking about word of mouth marketing it's because, according to the Word of mouth Marketing Association, it works. In fact, it, seemingly, works so well, the organization is having another conference on the topic covering word-of-mouth, viral, buzz and blog marketing. On December 12 and 13 at the organization's Word of Mouth Marketing Summit 2 held in Washington, DC, marketers can learn from other marketers who've done successful words of mouth marketing campaigns, learn why today's trend toward consumer control is ripe for word of mouth, listen to Mentos' Pete Healy talk about his company's successful leveraging of the Mentos/Diet Coke viral wave and hear AOL's Ted Leonis talk about AOL's initiatives in this area.
As Grey's Anatomy's Meredith always says, "Seriously." Seriously, if you wonder why companies are successful without spending a boatload of money on TV, word of mouth can play a significant role. Get more info here.
The Art Directors Club, in heir promotional piece for the organization's 86th Annual Call for Entries, has acknowledged the state of our world and the tumultuous and precarious position in which today's ad industry finds itself. Created by TBWA\Chiat\Day New York (why do they have to use that forward slash instead of the other one everyone else uses making the typing od thier name a pain in the ass?) the poster portrays hurricanes, tsunamis, energy shortages, bird flu, pedophilia, rogue nations with nukes, political and religious tensions, big box retailers, and numerous other worrisome plagues that afflict the world and out industry.
In the creation of the poster, the agency got all voodoo-like and researched the history of Armageddon, medieval times and other apocalyptic events for inspiration. It shows. We like. In a most blunt and concise fashion, it truly sums up the insanity of our current commercial culture.
- Tonight from 6P - 9P at Flute in New York City, interactive advertising publication adotas will host its monthly media mixer where you can hobnob with others like yourselves.
- The next Future Marketing Summit will be held March 5, 2007 at the ADC Gallery in New York. Founded by Strawberry Frog, the summit will focus on integration and how it relates to the design, entertainment, technology and delivery aspects of marketing.
- The Silly Girl takes a look at the recent PS3 and Wii launches, provides and analysis and tells us why Wii came out on top.