As a featured speaker at MediaPost's Online Media, Marketing & Advertising Conference during Advertising Week next week, one seriously has to wonder if Agency.com Executive Creative Director Tom Ajello will be able to discuss any topic other than his fist bumping Subway Pitch video. I feel for the guy but he really has to take that thug life wool hat off. Anyway, we're not going to be there because MediaPost doesn't like us but feel free to tell us how it goes,
In front of the thousand or so creatively dressed creative community members that attended Boston's 46th Francis W. Hatch Awards last night - hosted by KISS 108's Billy Costa - at the newly renovated Back Bay Events Center, Boston's Arnold took home 89 awards including the evening's Best of Show award. Following Arnold with 42 awards was Hill Holliday. Mullen took home 22, Fort Franklin, 14 and Modernista!, 12. Dunkin Donuts was named Marketer of the Year partially in recognition of its America Runs On Dunkin marketing program.
As with all advertising related events, there was liquor and lots of it. Following a two hour cocktail party, attendees were properly sloshed by the time the awards began and much hooting and hollering could be heard throughout the auditorium as each agency won their respective awards. Particularly busy was Arnold having to applaud for itself 89 times throughout the show.
That's them in the picture to the right. Oops. We're told this is the Mullen crew. not Arnold. Sorry.
To make up for all the seemingly less than noble behavior that goes on around here and to show we really do care about serious issues affecting the advertising industry, Adrants has teamed with Business Development Institute, producers of the recent Web Video Goes Mainstream Conference and diversity programs including Vault's Legal Diversity Job Fair & Conference and What To Do When Mother Is On Your Resume Diversity Career Workshops and Job Fair, to present a one day conference and job fair this Fall on diversity, a topic of great importance and one that was recently thrust into the limelight by the New York City Commission of Human Right's investigation of the advertising industry.
- Copyranter thinks Axe goes too far with its promises of the perfect life just because you use their deodorant. As if girls actually swoon to guys based on the flavor of their pits. The dude in this ad needs a lot more help than deodorant.
- The Art Directors Club will have a panel at its ADC Gallery on September 21 which will discuss how creatives can instigate social and political action. Esquire cover guru George Louis and "I Love NY" designer Milton Glaser will be on hand.
- Here's another one of those Akbank mass human choreography things.
- Consumer feedback to GM's Fastlane blog was part of the reason the company recently announced it would lengthen the warranty on all of its vehicle to 100,000 mile of five years beginning in 2007.
- ATTIK has designed and launched a website for MTV VMA Vanguard Award winner Hype Williams who was bestowed the honor last week during MTV's Music Video Awards.
- Online marketing magazine Adotas is hosting a dinner at Fiamma Osteria Tuesday night, November 7th to welcome incoming ad:tech Chair Drew Ianni.
glossy's Shannon Stephaniuk tells us this little video from Three Legged Legs was named Best Animation Tuesday night at the Global Student Animation Awards. Intentionally or unintentionally, the video mirrors a children's book,
the name of which we can't place right now The Lorax, and illustrates how dirty mankind chews up the earth's resources until nothing is left and then moves on to its next target.
Two Finnish guys, Michael and Maesky, from Make It Real Sports think the 145 million gamers (their number, not ours) the world over, more players than any other sport, should have representation at Cannes MIPCOM and have announced their own call for entries of a sort. They're asking people to send in videos lauding the importance of virtual sports as compared to real sports. They'll take the top four videos and their creators to Cannes MIPCOM, all expenses paid. They're goal is to shop the videos as fodder the creation of a gamer-based television show. English is obviously not their primary language so go easy on them if and when you visit the site.
Well, it seems everyone's got some kind of award for something in this industry. It must be all that childhood self esteem training run amok and rearing its ugly head in adulthood. Anyway, Boards magazine is honoring woman "who have made significant creative and business contributions to the international advertising and commercial production communities." They will be highlighted in the magazine's September issue as well as at a celebration in New York.
Hmm. With all this intelligence on display, maybe Adrants should launch something a bit less intense such as, oh, the Hottest Men of Advertising or Advertising Agencies' Most Beautiful Women or a Cannes Six Pack And Racks Contest. Oh but wait, that would make the outside world think we're even bigger buffoons than those hipsterific folks over at Agency.com. It sure would be fun though. Anyone interested?
The YoungGuns International Advertising Awards group is up to their insightful foolery again to promote the organization's upcoming award show. The site offers creatives who worked themselves to the bone with a multitude of tests and therapies such as a downloadable phlegm test, a Haemorrhoids chart and information on ulcers. There's a nurse to help creatives thourgh the process and there even...who knew...a call for entries form in their too. Witty.
If you just can't get enough out of Adobe's Creative Suite or you just need a reason to skip out of the office for half a day, Aquent can hook you up. The company, which teamed with Adobe, is launching a series of creative conferences called InDesign Inside Out which will offer product usage tips from Adobe and tips on finding great creatives from Aquent.
The road show will be held in the following cities: Charlotte, N.C., on July 25; New York City, N.Y., on July 26; Boston, Mass., on August 1; Washington, D.C. on August 2; San Francisco, Calif., on August 31; and San Jose, Calif. on September 14.
Facts and figures were prevalent in this ad"tech Chicago 2006 TV 2.0 panel with Denuo SVP Tim Hanlon and Points North Partners Founder Peter Storck. Both spoke of the dramatic changes TV is undergoing right now and where they thought it was heading. Storck began with a numbers-heavy presentation that revealed many insights from various studies about the use of TV and the DVR:
1. 33 percent want TV-like features of their PCs
2. 15 percent want them on their cell phone
3. 46 percent use their DVRs to skip commercials
4. 58 percent use their DVR to record programming
5. 35 percent use their DVR to pause live TV
6. 49 percent use their DVR every day
7. 63 percent use it once a week
8. 55 percent fast forward through commercials
9. Interestingly, 15 percent use thir DVRs to rewind and watch commecials
10. 42 percent use free video on demand
11. 59 percent use the DVR to access free local information