It's incredible how some businesses today can fail so spectacularly in their marketing strategy. With bad example after bad example, you think that companies would learn from each other and know exactly what not to do by now.
But, when companies get sloppy, it shows in the quality of their marketing campaigns. They don't understand their audience. They misread the seriousness of a situation. They don't take the time to think about how their ad could potentially be interpreted wrong. Or, they aren't able to correctly anticipate the reaction from their audience.
You might be spending more than ever on digital advertising, but are you investing in the right channels?
Print and broadcast advertising continue to lose ground to digital on all fronts. This year, television spend will dip 2.2%, while old-school channels like print newspapers will drop almost 18%. The shift makes sense, given digital's ease of measurement, simple attribution, and overall effectiveness.
The use (and misuse) of user data has only been thrust further into the spotlight, not only with new laws taking effect in many countries but also thanks to a slew of high-profile scandals, such as Cambridge Analytica. With the ongoing consequences of data breaches, people are demanding more transparency around how their data is used.
That's as true of the US as it is of any other country. And, on the back of public pressure, several states have implemented (or are in the process of implementing) regulations which share broadly the same goals as the European Union's General Data Protection Regulation (GDPR).
As these laws, and the wider data transparency movement, gather momentum, there's increased speculation around how far out the US is from adopting its own GDPR-style legislation at a federal level.
Companies need to start asking themselves how ready they are for the laws in place and how ready they'll be for any federal laws that may be instituted around data privacy.
Meta: The iGaming industry has gone through various milestones to get to where it is today. Here's a detailed guide for beginners or all those who wish to understand the factors and challenges which contributed to the rise of this exciting gaming platform.
What do you understand once you hear the word 'iGaming?' While it may sound like a pretty basic term, it's something which continues to cause a lot of misunderstanding and confusion, especially for newbies. That's why we have taken enough time and resources to come up with this simple iGaming industry beginner's manual. We hope that it will go a long way in settling all your worries. Take a look!
Facebook is the largest social media platform in the world with well over one billion users, and Facebook Ads is one of the best means to getting your product in front of a huge audience. Yet using the platform is not enough. Here are 13 practical tips to ensure your Facebook Ads campaign is hitting the mark:
For those unfamiliar, SEO, or search engine optimization, is used to describe the attempt to improve the ranking of a certain page in a search engine. Since the world today basically spends the whole day on the Internet, looking for different types of services, SEO has proved to be very handy when it comes to optimizing your website to be at the top of the list in the search engines.
Mary Meeker has just published her 2019 Internet Trends Report, and analysts all over the world are still digging through it to take away the parts that they can use and adapt for their businesses. In among all the statistics though - which included the revelation that for the first time in human history, there are now more people with access to the internet than without - there was a key point she drew attention to about the concept of 'freemium' marketing. A lot of people probably ignored it, because on the surface it sounded like she was talking about the popular 'Fortnite.' In reality, it might have been the single most crucial part of the whole report.
If you want your website to rule the Search Engine Results Pages (SERPs), you need to create optimized and relevant content. You may have had difficulty keeping up with changing SEO trends. Check out this top ten list of important SEO 2019 trends that you need to know.
There's no doubt about it that marketing isn't always smooth sailing and even some of the most successful brands in the world launch campaigns that aren't received well at all. In fact, some of the following campaigns from the likes of McDonalds and Coca Cola even went as far as to cause public outrage. Here are seven of the worst marketing mistakes we've ever seen!
Having gone through millions and millions of campaigns, we've accumulated a great amount of data to demonstrate to you some important ecommerce email trends: what's better - single channel or multichannel marketing? How do segmented campaigns perform compared to non-segmented campaigns? When is the best time to send the campaign?
Omnisend recently conducted a study that took at look at these questions and arrived at some interesting results.
Content marketing involves providing reliable and valuable content or information to prospective customers with the goal of branding, positive sentiment, building trust and awareness. This is done through podcasts, social media posts, standard videos, webinars, e-books, email newsletters and white papers. Let's now discuss the importance of content marketing.
Onboarding customers isn't something that belongs just on your website. Email, as one of the most effective marketing tools is an excellent place for this too. However, you have to know how to make the right kind of impact with your customers.
Here are some tips you might find useful:
Understand the customers
The first step to anything is research - in this case, of your customers. For one, start paying attention to what people are already doing with your software. Use metrics to track their engagement, actions and reactions to different things. You'll get a lot of data about your customers from different analytics sources. All of this data should be analyzed and comprehended in a way that can help you understand your users better.
The fact is, without understanding who your customers are, you are shooting blindly. Avoid making this mistake and research everything you can.
If you are a musician in today's world, one of your biggest questions is probably how to get people to listen to your music. Record labels are not really working with people who don't have a large fan base and all that's left to do is to self-promote.
Build an email list
Email list is one of the most essential things when it comes to marketing your music. Most artists simply forget or neglect to do it or they think that it's outdated. However, an email list is a crucial part of any marketing strategy.
You need to start building it before you even finish your album. A year earlier is a good place to start but you can definitely go earlier. Gather people, share useful and entertaining content and stay consistent.
There is no use releasing an amazing album when there is no one there to buy it. With a newsletter, you have someone to market it to and that could be a valuable source of attention for your music.
If you are not quite sure how to get people on that list, you could try offering one or two free songs in exchange for an email or offer an ebook on something from your industry. People love freebies and will usually go for it.