Top 5 Ways to Build a Motivated SEO Team

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One of the biggest challenges that businesses faced in 2020 is how to manage teams when people are working from home. Matching the requirements of the team with the personal and work needs of different members while maintaining a high level of motivation is something that team managers should continuously work on.

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by Steve Hall    Feb-26-21    
Topic: Agencies



How to Market Your Brand on Twitter

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Have you always stuck to traditional marketing and are just now discovering that there are better ways to go about it rather than spending a bucket load of money for an ad that won't reach too many people? Have you ever thought about using social media, twitter in particular, as a way to market your brand or business and how beneficial this could be?

Of all social media platforms that are freely available to everyone, Twitter seems to be the most popular for brands when it comes to marketing their products or services. There are multiple ways to get followers, such as Twesocial which has a strategy to follow and unfollow. Twitter platform offers an abundance of tools which allow you to connect with your followers or potential customer or clients and relate to them on a more personal level.

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by Steve Hall    Feb-26-21    
Topic: Social



5 Ways To Optimize Your Content Marketing Strategy For 2021

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The COVID-19 pandemic has changed the way people interact and conduct their day-to-day activities. The social distancing and strict quarantining have also led to the realization that even when the pandemic is done and over with, we aren't going back to the way things were.

This is the new normal, and it's here to stay.

As buyers turn to the internet to scout products and make purchases, businesses and marketers are compelled to turn away from conventional strategies and adopt a more interactive approach to connecting with their customer base. And this effort is led by content marketing.

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by Steve Hall    Feb-19-21    
Topic: Publishing



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Your Ecommerce Site Will Die Without These 3 Trust Signals

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When you are an eCommerce business owner, your life revolves around campaigns, sales, goodwill, and revenues. Yes, we know how it is!

Today, almost every brick & mortar store owner has their online presence and deals with an eCommerce website. Yes, the advantages over traditional sales means are huge when dealing with your target audience directly.

However, selling your products over eCommerce is not simply plug-and-play. You need to build some credibility and trust to be able to sell your product to new visitors or potential leads (people that have visited your store for the first time). To increase your revenue you need to get Brainvire.com eCommerce seo for your business.

So, how do we build credibility over eCommerce websites? The answer is simple, 'Trust Signals.' Let's check out what it means.

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by Steve Hall    Feb-19-21    
Topic: Tools



How to Calculate and Reduce Churn Rate for Your Ecommerce Website?

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As an e-commerce business, you need to think of so many different aspects of your business. From increasing sales to improving your digital marketing strategy, it all makes a difference. And, another super-important factor that you need to keep track of is your business' churn rate.

Simply put, churn rate is a business metric that tells you how many people left your business over a certain period. To make sure this number is not growing strong, you need to learn how to calculate the churn rate, and how to reduce it. Below, you'll find everything that you need to know about the churn rate for your e-commerce website.

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by Steve Hall    Feb- 9-21    
Topic: Tools



3 Ways SEO Online Marketing Can Transform Your Business

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Many times businesses will place SEO at the back-burner of things that they need to focus on for their site's performance. Then they wonder why their website isn't ranking at the top of Google's search results.

SEO isn't something you prioritize for the very end but is rather a fundamental aspect that should be kept in mind at every stage of creating and building your website.

If your site is simply focusing on its design to improve user experience, you will end up disappointed because, the truth is, it's ultimately SEO that contributes far greater "points" toward a user's positive experience on your site.

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by Steve Hall    Feb- 1-21    
Topic: Tools



Delightful Ways to Market and Promote Your Brand

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Running a modern business is something you need to try to improve upon, and there are a lot of things that you can do to help make the most of this. There are lots of different strategies you can employ to help you achieve this, and one of the most important things you can do to help make the most of this, and you should be looking for some of the best ways of promoting and marketing your company.

There are so many awesome ways of being able to improve your business and make the best possible decisions for the future right now. You are going to need to come up with some of the best ideas you can use to improve the way you promote your business, and this is something you need to make the most of right now.


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by Steve Hall    Feb- 1-21    
Topic: Brands



16 Best Tools to Use as a Copywriter

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Copywriting is a challenging task, often because it involves encouraging the reader towards a call to action, such as signing up or buying. The process is time-consuming, cumbersome, and competing.

As a copywriter, you need to begin with an idea that has the right research and thought backing it. Eventually, as the idea begins to take shape on your screen, you need to put on the hat of an editor and diligently proofread through columns of text before publishing it.

Every professional has their tools and as a copywriter you need your own set to complete tasks faster, better and in an automated manner. The following 16 best tools to use as a copywriter are hand-picked to make your job easier.


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by Steve Hall    Jan-25-21    
Topic: Tools



7 Techniques That Will Improve Guest Blogging For Your Brand

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Question: Is guest blogging one of the best inbound marketing strategies for your brand?
Answer: Yes.

At first, this might make little sense. You might ask yourself, "Why should I spend time writing for someone else? I'd rather spend that time promoting my blog on social media".

Guest blogging on websites and blogs within your niche gives your content some much-needed exposure to a broader relevant audience, attracts traffic to your website, and builds up your backlink profile. In other words, guest blogging is a tried and tested strategy for building the authority of your brand, and one that you would be smart not to ignore.


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by Steve Hall    Jan-25-21    
Topic: Weblogs



The Psychology Of Color: Is It Important For Website Development And SEO?

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Experts believe that colors affect our moods, emotions and feelings. Seeing warm or soft colors such as red, orange or yellow can make us feel calm, happy, relaxed and full of energy.

On the other hand, looking at dull or muted colors such as grey, cool blue, beige etc., can make us feel dark and gloomy. The brightness and tone of color have a significant impact on our emotions and thoughts.

For example, red can increase our appetite while also grabbing our attention and signaling our brain that there might be danger ahead.

A research study found that better quality infographics on a website, including warm, inviting colors in the visuals, helped increase the conversion rate of customers by 24%. This is because our brains can't read and absorb all the information listed on a website, even if it's divided into small paragraphs and bullet points.

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by Steve Hall    Jan-19-21    
Topic: Tools



9 Effective Measures to Artfully Manage Your Workforce

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Running a successful business comes with a whole boatload of responsibilities- one of which entails managing your workforce.

Yes, it's true that your employees are your biggest assets. Hiring the best team members gives you a considerable competitive advantage, placing your business ahead of the crowd.

But employees can make or break your business. Mismanagement on your behalf can unravel years of hard work.


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by Steve Hall    Jan- 5-21    
Topic: Trends and Culture



Should You Use WordPress As Your CMS - The Pros and the Cons

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You may have heard that WordPress is the most popular platform for creating websites, but you can't be sure that WordPress is the right choice for you. Unlike Wix, Weebly, or Squarespace, WordPress is 100% free. So if you search for the word "WordPress Review," you probably won't find anything useful, as bloggers often write reviews about products for which they receive a commission.

To help make the right business decision, we have created the best WordPress software review that has the pros and cons of using WordPress so you can decide if WordPress is the right choice for your website.


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by Steve Hall    Dec-17-20    
Topic: Publishing



How Technology Creates a Modern Working Environment

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Did you know that robots and automation will replace a third of all workforce based in the US by the year 2030? That's scary but true. According to global consultants McKinsey's report released in 2017, the machines will make humans quit in 10 years from now. What's more interesting is that humans' role in supervising the tech would become obsolete in the future. The fact is that AI, machine learning, and virtual assistants are creating a paradigm shift before our eyes.

The role of tech in changing our world has been the subject of debate for quite some time. It is something that assists human beings and makes their work easy, convenient, and seamless. Simultaneously, tech's individual uses are so many, from flying cars to Smart Cities using the Internet of Things (IoT). But what deserves some more spotlight is its increasing use in organizations today.

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by Steve Hall    Dec-17-20    
Topic: Tools



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