How to Find New Clients as a Freelancer

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If you have ever felt that your life needs a bit more excitement and that you cannot stand your regular nine to five job anymore, then you have probably given freelancing some thought. It is one of the most satisfying areas of work where you can find yourself. You just need to find your niche and start applying for jobs.

To get into the game, you'll need an updated resume with all your relevant skills. However, when you are new to freelancing, you'll want to find a regular flow of new customers. Here are a couple of ideas on how to keep your job flow steady.

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by Steve Hall    May-20-20    
Topic: Opinion



Why You Should Never Cut Marketing and Ad Spending During a Crisis

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The current global pandemic is unprecedented for individuals and businesses around the globe. As stores close and consumers retreat to their homes, many firms are contracting their spending in hopes of weathering an economic disaster.

But many companies are going about this all wrong.

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by Steve Hall    Apr- 7-20    
Topic: Opinion



Yes, We Are Still Talking About Booth Babes And, Yes, They Are Still Here to Stay

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Whether you like it or not, booth babes are still very much a part of exhibitions. Despite the controversy, bans and threats you will almost definitely see a booth babe at the next trade show you attend.

Promotional models spend their time posing for photos with delegates and gawkers alike. Questions have been raised as to whether or not using booth babes can improve the effectiveness of your exhibit.

Let's, once again, take a deep dive into the world of booth babes.

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by Steve Hall    Feb-10-20    
Topic: Opinion



4 Biggest Marketing Blunders

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It's incredible how some businesses today can fail so spectacularly in their marketing strategy. With bad example after bad example, you think that companies would learn from each other and know exactly what not to do by now.

But, when companies get sloppy, it shows in the quality of their marketing campaigns. They don't understand their audience. They misread the seriousness of a situation. They don't take the time to think about how their ad could potentially be interpreted wrong. Or, they aren't able to correctly anticipate the reaction from their audience.

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by Steve Hall    Sep-17-19    
Topic: Opinion



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7 Tips On Writing Impactful Onboarding Emails

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Onboarding customers isn't something that belongs just on your website. Email, as one of the most effective marketing tools is an excellent place for this too. However, you have to know how to make the right kind of impact with your customers.

Here are some tips you might find useful:

Understand the customers

The first step to anything is research - in this case, of your customers. For one, start paying attention to what people are already doing with your software. Use metrics to track their engagement, actions and reactions to different things. You'll get a lot of data about your customers from different analytics sources. All of this data should be analyzed and comprehended in a way that can help you understand your users better.

The fact is, without understanding who your customers are, you are shooting blindly. Avoid making this mistake and research everything you can.

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by Steve Hall    Apr- 1-19    
Topic: Opinion



7 Emerging Advertising Strategies for 2019

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Consumers never see the process, only the end results, but marketers are always busy finding marketing moves that align with current trends. As 2019 slowly rolls around, it's time to ramp up your advertising methods to meet your marketing goals.

Although 2019 is a new year, some 2018 marketing trends haven't yet lost their value and can still be applied. Marketing professionals must consistently find ways to seamlessly and effectively integrate new trends with existing trends. Since technology is constantly and rapidly growing, new consumer opinions and new laws and regulations must be considered while implementing strategies.

When considering new marketing strategies to implement in 2019, marketers pay attention to upcoming trends and government regulations. It isn't too early to figure out which marketing tactics to implement right away in the new year. We have compiled a list of the top trends to utilize in the coming year.

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by Steve Hall    Oct- 4-18    
Topic: Opinion



How Mobile Popups Can Significantly Increase Mobile Conversions

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With more and more people using their smartphones and tablets to not only browse the internet, but also do online shopping and run important business and life activities, it's a good idea to make your website mobile-friendly. And that includes using mobile popups.

However, Google recently announced some changes around mobile search results in 2017. One of those changes being the mobile friendly tag, which could be taken off of any sites that use "intrusive interstitials."

This has some people concerned about whether or not they should continue to use mobile popups, but fear not! You can still use mobile popups, you just have to do so in a way that complies with Google's new requirements.


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by Steve Hall    Jul-26-17    
Topic: Opinion



Six Ways to Improve Your Millennial Marketing

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According to the Pew Research Center, Millennials are the nation's largest living generation. They are a age bracket that lack a long attention span; they crave experiences, activism, and constant connection. They are an age group that doesn't settle, which means your marketing initiatives have to be a bit more creative in order to attract the right attention.

If you're a business that wants to attract millennials, but haven't figured out how, these are some of the best tactics you can use to create a relevant relationship between your brand and Generation Y.

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by Steve Hall    Mar-27-17    
Topic: Opinion



OMG! The Internet STILL Hasn't Killed TV!

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As digital advertising methods proliferate and morph, companies funnel more money into television advertising to reach viewers who spend 22-36 hours watching TV every week

Despite what the advertising industry rumblings might lead us to believe over the past few years citing the decline of television as we know it, television advertising is instead alive, well, and producing solid results. In a recent MarketShare study that analyzed advertising performance across industry and media outlets like television, online display, paid search, print and radio advertising, MarketShare found that TV has the highest efficiency at achieving key performance indicators, or KPIs, like sales and new accounts. When comparing performance at similar spending levels, TV averaged four times the sales lift of digital.

In fact, 2016 could wind up being one of the most profitable years ever for TV advertising, thanks in part to Super Bowl 50--which set the stage with its $4.8 million, 30-second commercials. According to Advertising Age, total ad spending on commercials in the Super Bowl from 1967 through 2016 (and adjusted for inflation) was $5.9 billion.

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by Steve Hall    Jul- 8-16    
Topic: Opinion, Research, Television



Here's Why Google Should Reward Content Marketers (And SEO Practitioners) For Less Content, Not More

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For a long time there's been a love-hate relationship between SEO practitioners and and content marketers and, sadly, isn't going away anytime soon. But, there may be a solution and Google is front and center. But, first, let's take a look at the history between SEO practitioners and content marketers.

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by Steve Hall    Apr-23-16    
Topic: Opinion







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