The stuff that comes out after an interview is sometimes just as good as what you get during. After our audiovisual taste of the future of HootSuite (and a power-fail story about ZipCar), founder Ryan Holmes of Invoke Media and publisher Krista Neher of The Marketess riffed on the photo storage merits of Facebook and flickr.
Compelling factoid: while it may be true that flickr hosts over three million photos, the unlikely Facebook totally pwns that figure. As of October 2008 Facebook became the largest online photo storage site -- clocking over 10 billion pics and counting.
Obviously there are big differences between the sites. Krista argues that flickr's too public for comfort, and people are more inclined to curate personal images in a space where they can control who sees what. (Apropos to that, I like how Ryan murmurs, "...stalker" at :22.)
How has social networking changed online photo storage and personal life-whoring in general? What's coming? We contemplate these questions and others while I clutch a digicam with one hand and macaroon-gorge with the other.
Shortly after his keynote at ad:tech San Francisco -- and David Spark's timely pre-talk grab -- founder Jimmy Wales of Wikipedia sat down with me to talk shop.
Expect to hear his dish on where consumer generated media is now and why brands should dive in (as well as where). We also talked about what-in-hell happened with Wikia, why branding's underrated, and what keeps Wikipedia afloat. (It ain't advertising.)
This anti business card evangelist is just so quotable.
"That card looks like crap too. One color. Nothin' special about it."
Patrick Bateman would just turn in his gilded grave! But wait -- hold for 1:20, when he bitchslaps the audience with the business card that took him 25 years to make ... and costs $4 apiece.
That beat-drop really sets the mood. And oh man, did he just open his card to reveal a pop-up illustration?!! Yes, he did!
Last week at ad:tech Paris I got to hang out with VP-Strategy Robin Sloan of Current TV. We built rapport over Extremely Important Stuff: why the universe needs Battlestar Galactica, how you (or, well, I) can't get a good burrito in Paris, and whether the talking space ship in Flight of the Navigator would look as cool today as it did when we were weebies.
Anyway, at some point I randomly said, "Can I take video of you talking?" or something to that effect, and he was all, "Cool," and by some strange juju I managed to catch him saying some pretty agreeable stuff about the media industry: what it needs (in the context of the perfect conference) and where it's headed.
ad:tech Paris wrapped up with a keynote called Facebook Today and Tomorrow, conducted by Commercial Director Blake Chandlee of Facebook's EMEA segment (Europe, the Middle East and Asia).
I already LiveTweeted the sesh so the last thing I want to do is type it all out again. The biggest takeaways: Mark Zuckerberg is God, and God's particular mantra is "Efficiency, Effectiveness, Scale."
One of the bigger bits of news eclipsing this talk was a recent announcement that Facebook is now 200 million (active) users strong. According to Chandlee, 50% of those users log in every day and spend an average of 25 minutes on the site.
And while the US once composed 70% of Facebook's total user figures, it's now just 30% -- not because growth has slowed on our turf, but because it's blossomed elsewhere. (France, for example, exploded from 2 million users last year to 9 million this year.)
Here are a few key video moments, punctuated by random Tweetdom.
So let's get this straight. In America we are free to choose the religion we practice, express the opinions we care to share, join the people with whom we wish to assemble, enjoy the right to bear arms, live a life of privacy and to vote for whom we deem worthy.
But when it comes to selecting who we wish to marry, it's as if America forgot the reason America became America. Supposedly, we are the land of the free and the home of the brave.
Sadly, some prefer we become the land of the handcuffed and the home of the terrified.
No ad:tech's an ad:tech unless there's a session that speculates, however pointlessly, on the future of advertising. This particular variant featured New Media Director Robin Sloan of Current TV and General Director Travis Katz of MySpace. The moderator was Editor in Chief Nicolas Arpagian of Prospective Strategique.
Interesting sidenote about this panel: Arpegian posed all questions in French; Sloan and Katz wore magic insta-translating devices that enabled them to respond in English without missing a beat. It was so "Star Trek."
Sloan was up first, and he kicked off with something unexpected. Positioning his presentation as if we were already living in the year 2019, he walked us through the "past" 10 years.
Video snapshots below.
Yesterday EVP/GM-Global Ad Sales Chris Dobson of the BBC conducted a keynote on what it takes to succeed in the rapidly-changing media landscape.
The BBC, of course, was his primary example; though whether you believe it's one of the most forward-moving brands in the stratosphere is subjective. (Frankly, I'll buy it when the iPlayer is finally Mac-ready.)
On her new Current show Target Women, Sarah Haskins wonders where men learned to treat women so badly. In a hilarious analysis of Carl's Jr. advertising, Haskins arrives at only logical conclusion; it's unequivocally the burger chain's fault.
Haskin's dubs Carl's Jr. advertising Douchebaggery 101: Embracing Your Inner Douche and proceeds to tear down the chain's ad campaign while explaining how it make men...well...douchebags.
Special bonus: Haskins tries to wash a car Paris Hilton-style with decidedly less grace provong the point all advertising is fake anyway.
The best line in the video comes when Haskins describes guys as, "Good natured DoucheBros who eat fries like they're at a DoucheBag party about to win the award for DoucheKing of the Douche-O-Trons." Wow.
Writing on his blog, Idiot Flags, independent marketing consultant Stephen Ban comments on the closing of JWT's Chicago office and the general demise of ad agencies in general. Some gems:
"Agency networks create "conflict agencies" with new names -- effectively admitting that their brands are meaningless, and rendering the differentiation between and among the original agencies irrelevant"