Man Seeks Credit for 'Hyundai Sunday' Stroke of Genius

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On Super Bowl Sunday Hyundai launched "Angry Bosses," an ad that depicted corpos all over the world angrily shouting Hyundai! in various states of aneurysm-inducing rage.

At the end, a calm voiceover goes, "Win one little award, and suddenly everyone gets your name right. It's 'Hyundai', like 'Sunday'."

Never mind the screamers in the video. That last line, "It's 'Hyundai', like 'Sunday'," has incited the righteous indignation of at least one man, "Bernard in CT," who believes the idea of rhyming "Hyundai" with days of the week was his idea.

And damnit, he deserves the cred for it.

Letter and ad below.

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by Angela Natividad    Feb-25-09    
Topic: Brands, Commercials, Opinion, Television



Mr. T And Snickers to Offend Again?

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Uh Oh. The Wimpy Swimmers of America cause group is about to get their undies in a twist. As will, no doubt, Bob Garfield. Yes, after its Speedwalker ad offended gays (and Bob Garfield), which we never quite understood, Snickers is out with another Mr. T ad which takes on wimpy "toe dippers" who cower at the thought of swimming in water that isn't a perfect 85 degrees.

"You makin' me mad, sucka!"

"It's time to get in the pool, fool!"

"Take that, toe dipper!"

"I hate flying so this better be the last time I hear you crying!"

"Get some nuts!"

Yea, baby! Classic Mr. T.

by Steve Hall    Feb-25-09    
Topic: Celebrity, Commercials, Good, Opinion



The Carnival of Ideas: Thought Candy for Creative Conspiracy Theorists

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YouTube's given rise to more than its fare share of pro-bono talking heads, so it's not often we watch any one "thought leader" video in full. But "The Command Economy," an ad manifesto from Carlos Mandelbaum's Carnival of Ideas, gave us pause. (He's got these expressions that grab you! And we love that musical text-reader gimmick.)

Listen with audiovisual fixation as he explains how the '80s ruined everything (which we already knew), and how advertisers' bad-ass commanding attitude have something major in common with the Berlin Wall.

It's tasty bait, and we wanna find out where he's taking us.

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by Angela Natividad    Feb-23-09    
Topic: Online, Opinion, Trends and Culture, Video



Stone Tweaks Twitter Stance

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Co-founder Biz Stone wrote a blog post that elaborates on a suggestion he made earlier about monetizing Twitter. The crucial stuff:

"Twitter will remain free to use by everyone--individuals, companies, celebrities, etc. What we're thinking about is adding value in places where we are already seeing traction, not imposing fees on existing services."

So businesses already using Twitter can chill: they won't be charged extra for what they're already doing. Stone seems to be saying -- and we write that tentatively, because he leaves a lot of room for interpretation -- that only add-ons will cost anything, unless he means Twitter plans to bring ad support to high-traffic areas. (Hot hash tags and Summize search results look prime for this.)

"[We] hope to begin iterating on revenue products this year," he added.

Sounds like Jeff Bezos et al. are starting to tap their watches.

by Angela Natividad    Feb-12-09    
Topic: Online, Opinion, Social, Trends and Culture



Arnell Document Just A Standard Creative Brief on Steroids

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Oh how we just wanted to let this one go. Really, we did. And we thought it would just go away like every other occasional unveiling of an agency's always-embarrassing internal workings.

As idiotic, far-fetched and plain absurd as the Arnell Group Pepsi document is, anyone who's ever worked in the industry knows this brand blatherific crap is the norm when it comes to a renaming/rebranding/logo project. It's. Just. The. Way. It. Is.

We're not defending the document's overblown inanity but pick up any creative brief or major rebranding document you've ever written and read it. Then multiply the idiocy you just read by about 100 and it makes perfect sense, given the size of the Pepsi account, the Arnell/Pepsi document is as hilariously verbose and mind-boggling as it is.

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by Steve Hall    Feb-11-09    
Topic: Agencies, Opinion, Strange



The Super Bowl Isn't Over Until the Ad Critics Say It's Over

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Ever heard of The BeanCast? It's OK. Neither had we up until a few months ago when this half of Adrants was invited to appear. It's a podcast. Well, a new one is up and it's - surprise - all about the Super Bowl. Yea, we know. It was duller than a newspaper circulation department this year but, hey, it's our job to discuss the ads ad naseum, right?

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by Steve Hall    Feb- 9-09    
Topic: Creative Commentary, Opinion, Super Bowl 2009



LA Ad Geek Expresses Love For AdWeek Ad Greek

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Step aside Obama Girl. You've been outdone. While we will never forget your undying love for Adrants and Steve Hall, we simply have to elevate Ignited Art Director Thad Papadakis to a higher status of obsessive devotion for the Valentine's Day love song he created for AdWeek journalist Eleftheria Parpis.

Instant press! Sweet.

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by Steve Hall    Feb- 8-09    
Topic: Good, Opinion, Strange, Video



ESPN's 'Homophobic Fist Kiss' Lays Fist Bump to Rest

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Ah...the fist bump. That manly expression of...well, who the fuck knows? The whole fist bump thing is stupid, awkward and dumb. And has become even more so since Agency.com's Subway video.

It has nothing to do with homophobia, as some have dubbed it when called a "fist kiss" in this Shaquille O'Neal and Mike Breen ESPN commercial, rather everything to do with some men's odd desire to appear "yo, dude" cool or something. It's just dumb.

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by Steve Hall    Feb- 5-09    
Topic: Cause, Celebrity, Commercials, Opinion



Our Super Bowl Faves: Doritos, Cash4Gold, Pedigree, CareerBuilder

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For the first time in many years, the ad blogs didn't live blog the Super Bowl. The reason for the change? Simple. One word: Twitter. With at least four different hashtags (words that let you follow a particular Twitter stream), a cascading waterfall of real-time opinion flooded through for all to see. Thousands of people could live tweet their thoughts in 140 character bits instead of a few attempting to type 3,000 words a minute to publish three stories per ad break.

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The Twitter stream we arranged along with AdFreak, AgencySpy and Adland was #superads09. It was near impossible to read every tweet but some information did bubble up. People liked the CareerBuilder spot. They liked the Pedigree ad. They liked the Hulu ad. The like all three Doritos ads. They liked Pepsi's Bob Dylan spot.

They hated both GoDaddy commercials. They hated H&R Block. They hated SoBe Life Water. They hated Toyota's Faces. There was debate over the Teleflora ad which not so subtly made fun of, shall we say, less that beautiful people and just how much backlash that spot might generate.

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A service called Thummit asked Twitter users to give each ad a thumbs up or a thumbs down and tallied the results here. Oddly, Bridgestone topped the Thumbs Up list with its Hot Item spot. That was followed by the Doritos remote control spot, Coke's Heist and Monster.

Topping the Thummit Thumbs Down list were, no surprise, GoDaddy's Shower and and Baseball commercials. They were followed by Toyota Faces, H&R Block's Death and Taxes and Cheetos Chester the Cheetah.

Over at the USA Today Ad Meter, Doritos topped the list with Free Doritos (Crystal Ball) followed by Budweiser's Circus, Budweiser's Stick, Bridgestone's Potato Heads, Doritos' Power of the Crunch and Car's.com.

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by Steve Hall    Feb- 2-09    
Topic: Creative Commentary, Opinion, Super Bowl 2009



PETA Pawns NBC With GoDaddy-Style Banned Ad Strategy

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OK so, um yea. Like PETA was ever going to actually pay $3 million to run a commercial during the Super Bowl. Of course they weren't. But that didn't stop them from stunting their way to Super Bowl notoriety with a GoDaddy-style banned ad strategy. And on top of that, they twisted things around to make it look like NBC was being more racy than PETA.

PETA contends NBC's response to their ad had "PETA bigwigs blushing like beets." Um, right. More like they were fist bumping each other and laughing at how NBC just fell right into their trap.

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by Steve Hall    Jan-27-09    
Topic: Commercials, Opinion, Racy, Super Bowl 2009










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