In an internal letter obtained by TechCrunch, SVP Bill Veghte tries to explain WTF Microsoft was getting at with its Seinfeld campaign, which kicked off with this really weird ad.
Excerpt from Veghte's letter:
Today, we are kicking off a highly visible advertising campaign. The first phase of this campaign is designed to engage consumers and spark a new conversation about Windows - a conversation that will evolve as the campaign progresses, but will always be marked by humor and humanity. The first in this series [...] aims to re-ignite consumer excitement about the broader value of Windows.
Writing on AdPulp and in his TalentZoo column, Dan Goldeier makes, correctly, the argument most campaigns are no longer given the time they need to build momentum and to enter the psyche of the consumer long enough to mean anything. He asks the question, "are ad campaigns given enough time to work these days?"
The answer is a resounding no and that, shortsightedly, been the case for a very long time. No one wants to, or is afraid to, invest the long periods of time it takes for a campaign to truly build. Everyone in marketing is too fickle and they are more concerned with advancing their own careers than advancing the success of the brands on which they work.
These things happen. Everyone's done it. It's just too easy what with all the mailing group features in Outlook that make it so simple to send email to entire groups of people with one click. That's apparently what Carat Chief People Officer (can we stop with these idiotic titles?) Rose Zory did today when she sent an email about upcoming layoffs intended for select senior management to the entire agency.
This Cutwater-created commercial for Levi's is stupid. Yes, it's not polite to stare and objectify by either sex but come on! We are all human. We are all sexually attracted to one another. It's natural. It's innate. It's normal. Just admiring the beauty of another human doesn't mean we are all lecherous sex maniacs deserving of a body slam. Sometimes it's just nice to look at and appreciate pretty things. It isn't always about dirty thoughts
And by the way, the pretty things who get looked at, male or female (which, by the way, that stupid PC ending in the commercial is just stupid), shouldn't always assume the onlooker is out for anything more than the pleasure one derives from looking at a beautiful painting in a museum.
Cut the scrap, Cutwater. Your sunglasses idiocy was better than this!
- Because what the world needs now is a hot blogger calendar.
- The CW's decided to let advertisers see snippets of 90210's content after all. I guess this means the PTC will be throwing itself a self-congratulatory cocktail party.
- OMG, OMG, a Facebook movie? ...by the co-creator of West Wing? Does that mean there's a parity of significance between Mark Zuckerberg and the ruler of the free world?
- MySpace was the top display ad publisher in June; Microsoft the top display advertiser. Most of its ads were for Live Search.
AMC didn't take too kindly to the onslaught of Mad Men characters appearing on Twitter and sent a Digital Millenium Copyright Act take down notice asking Twitter to remove @Don_Draper and @PeggyOlsen. The accounts are currently suspended. There are other accounts on Twitter for the Mad Men characters Roger Sterling, Pete Campbell, Joan Holloway, Paul Kinsey, Sal Romano, Bertram Cooper and Bobbie Barrett. Many are still active though @joan_halloway has recently been suspended as well.
AMC was not behind the appearance of the characters on Twitter but its legal maneuverings may go down as the single worst use (misuse?) of social media. One of the characters, @paul_kinsey, was created by Mario Parise. When he created the account, he immediately contacted AMC to tell them what he was doing and if they had any problem, he'd immediately cancel the account. AMC never contacted him; it chose instead to take the legal route.
It's clear, Enfatico is the industry's current whipping boy, whether or not anything for which we are whipping the boy is true or not. This industry can't live without a continual dose of ego-boosting schadenfreude and the security it offers allowing us to say, "At least we aren't as screwed up as those fuckers over at Enfatico!" As long as someone else is screwing up, it's all good.
AgencySpy is having a field day on this one lambasting Dell VP Casey Jones and claiming he's on probation for "lackluster performance" in his creation of the Enfatico machine. Unsurprisingly, there's bound to be some strife when a giant brand attempts to consolidate its work from 800 agencies to one. It's to be expected.
Oh the horror! The double standard! The blatant sexism! Wait. What are we talking about? Oh yea. Nudity in advertising. Put a few nude or barely dressed women in an ad and everyone cries OBJECTIFICATION! Place a few nude guys in an ad and the whole thing becomes a squirmy laugh.
Of course, the guys in this ad for the Norwegian Automobile Federation aren't quite the objects of desire we see in the usual "hot chick sells stuff" variety of ads but still. Where's the outcry? Where's the cause group supporting the rights of these men? Why are we laughing when we should be raging against the machinations of a clearly sexist piece of work? Oh the horror! Will someone please call a cause group!
Yawn... Oh, wait. Not yawn. This continuing Enfatico fuckery is just too precious to leave alone. Besides, like elementary school bullies, we in the ad industry simply can't bypass a chance to pick on anyone who, well, isn't - through an unfortunate confluence of events (or is it intentional idiocy?) - just begging for a lashing. And today's whipping boy is WPP's Enfatico. Crispin Porter Bogusky must be very thankful Enfatico has taken the stage.
- At left: a French mushroom ad! OMG cute. Caption: "Paris mushrooms: it's when they're in your mouth that they're the happiest." Go make them happy. Our resident expat PT Ford isn't so amused.
- Nothing starts the day off better than a kung fu drink ad.
- Dario at Invoke sent us this shot of the Newfoundland-based Hits 99.1 FM van.
- Worthless but interesting tag cloud tool. This one lets you pick fonts and colors. Pop in a URL, see what your homepage mentions most. (Adrants loves itself some Leigh.)
- Public School Intelligentsia learns us a new word: frumputante. Think cash-money bag ladies in Juicy Couture sweats. Streaky hair a plus. Ugh.