On Shake Well Before Use, Social Media Insights Consultant Ariel Waldman has written a detailed analysis and review of a campaign hair care company Garnier has launched which involves blog briber PayPerPost (now hiding behind the walls of social media company IZEA) and what is purported to be a new TV show called The Harry Situation. On the show's website, clips highlight the sexual innuendo and double entendre-laden theme of the show. It also covers what's being sold as dispute between the show's creators and Garnier who pulled their sponsorship because of the show's racy content.
Of course, the controversy isn't real. Either is the show. It's all part of an elaborate ad campaign complete with what appear to be paid blog posts and a YouTube video featuring Garnier SVP of Sales Steve Lutz who explains why the company pulled their sponsorship.
Look, a pair of plump red lips telling you what she wants ... from marketers and content providers. And she's got a British accent.
In terms of ambition, the video is a lot like this, except you're watching lips move instead of a cursor. Guess there's something to be said about that.
This would-be viral is brought to you by Redwood Publishing, which hopes to spark a discussion about what users really want, and what our future may look like.
Been meaning to get to this one for a few days. it's a campaign for ArriveAlive, an organization created by a father whose son was killed while driving drunk. The site touts the importance of the decisions and consequences that affect one's life. Calling attention to the site is a bathroom stall campaign which adheres images of drunken women to the floor and wall.
One woman is on her hands and knees in front of the toilet apparently puking. Another woman appears to be sitting against the wall in the mens room next to the urinals. Both are dressed slut-like with exposed thong, fishnet stockings and pumps. While no one really wants to look at a fat ugly drunk woman (or man for that matter), Copyranter wonders if we're supposed to think only sluts get drunk.
Ken Convoy's got a few agency-ready business models proven to save tons of money and make clients love you more. He can do it all at a fraction of the cost most agencies can, and with less than 10 people involved.
What are these big ideas?
We don't know.
Who is Ken Convoy?
Um ... a dude who runs a one-man agency in Santa Barbara, CA.
But hey, Ken is willing to convey his winning, proven models to any kingpin agency willing to talk to him. The problem is, nobody's passed him more than a few friendly emails, followed by the inevitable brush-off.
In this post right here, Ken (sometimes eloquently) details his attempts to penetrate the iron curtain of "agency arrogance" with zero luck.
This is the perfect time to use George Parker's BDA acronym which stands for Big Dumb Agencies. Adrants reader Lauren tipped us to a story in AdWeek about Omnicom's John Wren touting the holding company's "non-traditional" work.
The story miffed here a bit and she wrote us, "Congratulations Omnicom and welcome to the digital age. This article really bothered me because it seems like the advertising trades are so obsessed with covering any bit of news coming out of holding companies that they are missing the real news, the real trends and maybe even the cool interactive work that's being done now, and not in 2006. And (gasp) maybe, just maybe it's not the holding companies that are ahead of the game this time..."
Hey kids! Guess what? If you study hard and get good grades, guess what you'll get? No, not a college scholarship, sillys. That would be too boring. No, if you get good grades on your report card, you'll get a Happy Meal coupon on the card that you can use to get fat...uh...have a free lunch.
Yea, people, you read that right. In-school advertising's idiocy has spread to report cards. Yes, report cards. For covering the paltry $1,600 printing cost of Seminole County Florida's 2007-2008 report cards, McDonald's was able to place the coupon on the report cards of kids who received all A's and B's. Yes, you also read that right. Only smart kids are allowed to get fat.
Now here's something you wouldn't generally expect to read on Adrants. After all, we're one half horny male ad slut, one half dystopian ad tyrant but when we were pointed to Amalgamated's website as an example of advertising's boys club hubris, we couldn't leave it alone. Yea, the site's been that way for a long time but we're too busy looking at actual work to check out every agency's site on a regular basis.
This site is so over-the-top, too-cool-for-school and testosterone-laden, it makes Mad Men look like an AWNY convention on steroids...uh...progesterone. Who do these guys think they are? Just check out the imagery on the site. Could it be any more packed with stereotypical pompousity? Even setting aside the quaintly anachronistic portrayal of men and women in the office, the whole things reeks of grandiloquent pretense.
After watching all nine web opera-style ads composed of three different narratives, we finally picked up Douglas Coupland's The Gum Thief.
The narrative style of the book maintained a weird fidelity to the ads -- segmented between Roger, his co-worker Bethany, and Roger's novel-in-progress, Glove Pond.
Every once in awhile, you get another voice -- Bethany's mom, some malicious Staples employees, or Roger's bitchy ex-wife. Sometimes you get an experimental scenescape involving buttered toast. And for a brief, completely insane moment, you get a story in a story in a story.
It appears the NFL is still sprinting as fast and as far as it can from another wardrobe malfunction with the apparent solution being the older the rocker, the less likely they'll be to even consider exposing the crinkles that lay beneath their clothing. Unlike Janet Jackson, who exposed some fairly fresh looking breast flesh four years ago at the Super Bowl, it's unlikely this year's half time artist, Tom Petty, will leave any possibility his not so young chest - or any other body part - will be seen by the world's eyeballs.
Yes, Tom Petty and the Heartbreakers, a band that was popular something like 200 years ago will take center stage for Super Bowl XLII February 3 at the University of Phoenix Stadium. Stay tuned for our review. Last year, you hated what we had to say about Prince. Just imagine what will have to say about this guy once he takes the stage.
While Jerry Sobara Furs, according to some quick research, certainly seems to be a real company, celebu-blog Jezebel took a look at the company's latest ad in the December issue of Vogue and wonders if PETA was involved. Positing the ad could not possibly be real, Jezebel writer, Moe, says "I mean, I know fuck-all about fashion, and I know you don't make gold-colored fur jacket with gold buttons and gold bric-a-brac trim. And if you do that, you definitely don't force the model to stand against a bronzy-gold wall and leaning on a gold paisley chair with a mustard-gold gloved hand.
Humorously, the writer also wonders what the motive was behind the casting of the...um...not so beautiful model in the ad asking if Sobara "put out a call for 'pre-op Celine Dion, only 50-75 percent uglier?'" It goes on from there. And we thought we were harsh.