MySpace Gets Cleaned Up For Advertisers, May Wish It Hadn't

myspace_logo_new.jpg

Because News Corp. is salivating over the potential millions in ad revenue advertisers eager to reach 60 odd million MySpace members may dump in its lap, the company is cleaning up MySpace, removing racy profiles and "offensive" images. It may all be for not as teens and twenty something will likely say "screw it" to News Corp's attempts at cleanliness and move to other social media spaces or create ones none of us has heard of yet. MySpace became a guerrilla overnight. It could fail overnight too. These days, it's too easy for people to gravitate to a place where they feel comfortable rather than put up with corporate censorship simply to please advertisers. It's the advertisers who will have to adjust rather than the corporations.

more »

by Steve Hall    Apr- 1-06    
Topic: Online, Opinion



Sudanese Ad Can't Wash Away Genocide But Censorship Is Worse

sudan_flag.gif

Putting aside the fact a publisher can accept or reject any ad they choose for any reason whether they agree with the ad's message or not, human rights activists are not pleased with The New York Times' decision to take $929,000 from Sudan for an eight page insert touting the country's "peaceful, prosperous and democratic future. On one hand you can say this is wrong because it attempts to glorify what many, including the Times itself, feel is a not so nice government. On the other hand, you can laud the move as a clear separation of church and state between the paper's editorial and its advertising, the kind of thing American's love to celebrate.

more »

by Steve Hall    Mar-23-06    
Topic: Newspaper, Opinion



Cracked Skull Imagery Delivers Helmet PSA Message

egghead_psa.jpg

We love PSAs. We especially love PSAs from countries outside the U.S. where creating an ad that dramatically delivers the message isn't hampered by left, right, middle-winged cause groups that feel anything beyond a shot of a smiling baby will be offensive to...well...some small minority no one's ever heard of. So we gleefully share this Berlin-based public serviced announcement encouraging bicyclers to wear helmets.

by Steve Hall    Mar-13-06    
Topic: Good, Magazine, Opinion



AARP Wants You to Know Over 50's Aren't Dead

AARP.jpg

The AARP, bastion of those unworthy of inclusion in the coveted 18-49 demo, is issuing a wake up call to youth-fixated media planners and twenty-something ad agency types in the form of a new research service called AARP Publications Marketing Intelligence. The service hammers home the point over 50's have the bucks, aren't all in a rocking chair on a deck in front of a lake in Maine and are cooler that a lot of twenty-something who think they know it all. So, now that we've insulted you enough, go out and grab this research, talk to this audience and smile as they open up their fat wallets and throw money at you and your brand.

by Steve Hall    Mar-13-06    
Topic: Opinion, Research



HBO's 'Big Love' Campaign Hits Newspaper Wedding Pages

polygamists)nyt_ad.jpg

CitySpecific points out an ad for HBO's polygamy-themed Big Love placed in the New York Times wedding announcement section. The ad shows Big Love star Bill Paxton in three separate wedding announcements with his three brides played by Jeanne Tripplehorn, Chloe Sevigny and Ginnifer Goodwin. CitySpecific questions the Times acceptance of this ad but we think it's just another inevitable sign of things to come.

by Steve Hall    Mar-12-06    
Topic: Cable, Good, Newspaper, Opinion



Idiot NBC Execs Remove YouTube Content Then Release Themselves

NBC-Logo-RGB-pos.jpg

Completely misunderstanding current culture, NBC, after forcing YouTube to remove several Saturday Night Live clips, has re-released on NBC.com the very same clips it said should not have been freely distributed. Explaining the twisted brilliance of the move, NBC VP of Interactive Stephen Andrade said, "We were concerned about building their corporation instead of ours since it's our video. We would like to make it as easy for people to share as we can, so we're trying to provide as many tools as we can to do that." Gee, if we were NBC.com, we'd be more than happy for YouTube and everyone else to suffer the bandwidth and infrastructure costs to freely publicize our content.

more »

by Steve Hall    Mar-10-06    
Topic: Bad, Online, Opinion, Strange, Television



Nationwide Brings More Consumer-Generated Times Square Action

nationwide_times_square.jpg

Following Time Magazine's lead, Nationwide Insurance is doing the consumer-generated Times Square billboard thing. Visitors to the Life Comes At You Fast site can submit a "moment" that somehow relates to the whole Life Comes At You Fast thing and, if accepted, it will appear on Natonwide's Time Square billboard. TM Advertising did the work.

We suppose there's a vanity play here and we're sure we're jaded by years of this stuff but...oh screw it...we were going to complain but whet the hell. People love to see their own faces in public places. We're just not the stand behind the GMA camera and wave like an idiot sort of guy.

by Steve Hall    Mar-10-06    
Topic: Consumer Created, Online, Opinion, Outdoor



Jack Trout Lends Perspective to Word of Mouth

Jack_Trout_20_2D_20400_small.jpg

Writing in Forbes, the legendary Jack Trout pokes a hole in the word of mouth bubble claiming its nothing new and in early days basically accomplished the same thing by tapping "early adapters" with traditional marketing to get them to talk up a product. He riffs on both the positives and the negatives of the current flavor of word of mouth and questions the relinquishing of control marketers give up if they plan to enter the word of mouth space writing, "If I go to all this trouble developing a positioning strategy for my product, I want to see that message delivered. Buzz can get your name mentioned but you can't depend on much else." Certainly the current iteration isn't completely about giving up control as it's filled with tactics and strategies to control, guide, enable and direct the seemingly uncontrollable but, Trout does have a point.

more »

by Steve Hall    Mar- 9-06    
Topic: Consumer Created, Opinion, Viral, Word of Mouth



Obesity Is Not Marketers' Fault

Dan Jaffe over at the ANA's Regulatory Rumblings blog makes a concise argument, as we have before but with far fewer facts, that lays blame for obesity not on the action of marketers and advertisers b ut squarely on the shoulders of lazy-ass kids, their parents that let them sit on their ass all day long playing video games and schools which have drastically cut back on physical education.

more »

by Steve Hall    Mar- 6-06    
Topic: Opinion, Research, Trends and Culture



Blank Banners Celebrate Clean Up Australia Day, Online Clean Up Needed

get.media.gif

We wish FastClick/ValueClick, Casale Media and all other ad networks and their advertisers would take note of a recent ad campaign by Australian agency NetX for Virgin's sponsorship of Clean Up Australia Day which placed blank ad banners all over Australia's Yahoo home page this past Saturday. The ads remained blank unless the mouse was rolled over them which then revealed the messaging you can view here.

Please. PLEASE ad networks and cheesy advertisers, is there really any need at all to place vibrating banners and pop unders which defy blockers? Do you care about consumer sentiment? Your brand? Have you no pride in the industry you represent? Or is it that you don't give a shit and you'll take money from anyone who has it? I thought so.

more »

by Steve Hall    Mar- 6-06    
Topic: Online, Opinion








Stanton Optical


Featured FREE Resource: