Just as Howard Beale screamed in the 1976 movie, Network, so too are network execs, today, screaming "I'm mad as hell and I'm not going to take this anymore" in reaction to the FCC's piling on the final straw that broke the camel's back. After the FCC levied $3 million in fines last month for various indiscretions including a sexually charged Without A Trace scene, ABC, NBC, CBS and FOX have banded together to sue the FCC claiming, "The FCC rulings underscore the inherent problem of government involvement in deciding what viewers should and shouldn't see on television." Broadcasters claim those concerned about television content have plenty of means at their disposal to block content they individually deem inappropriate and the government need not involve itself as it does.
Against the legal powers that be, Gawker gaming site Kotaku is reporting Burger King will offer its customers BK-branded Xbox games. It's a promotion that offers one of three games (action, fighter, racing) with the purchase of a Value Meal. The creepy King will be featured in all the games. Kotaku writes, "The action game is apparently similar to Halo, while the fighter combines Street Fighter and Mortal Kombat."
Greenfield Online, the company that did preliminary research for the creation of the games, is none too pleased and has sent a nasty legal letter to Gawker headquarters asking Kotaku to remove the story. They aren't going to. I mean it's all rather pointless anyway. Once the information's out. it's out. It's not like you can erase it so move on Greenfield and deal with it.
Back in February, we conveyed former Deutsch President Steve Dworin was suing Donnie Deutsch because he felt Deutsch had broken a "non-disparagement" agreement the two signed when Dwarin left Deutsch on 1994 becasue of things Deutsch wrote in he recent book, Often Wrong, Never in Doubt. Now AdWeek reports a formal document was filed yesterday in Superior Court in Union County, New Jersey suing Donnie Deutsch, Deutsch CEO Linda Sawyer and the agency for $56 million.
The suit proves to be juicy with Dworin calling Deutsch "emotionally unstable" and ego-manial," claiming Deutsch used drugs, claiming Deutsch was given the agency by his father "on a silver platter with a silver spoon," implying Deutsch was jealous of Dworin for making the agency successful, angry that Deutsch said hiring Dworin was "his biggest professional mistake" and claiming Deutsch overslept, missed meetings and shirked his responsibilities.
A billboard in Boston featuring an image of President Bush's eyes and the URL littlebrotheriswatching.com, which points to a site about the Bush administration's domestic wiretapping program, has come under fire from Massachusetts state Outdoor Advertising Board officials who sent the board owner, John Rosenthal, a letter stating, "You are directed to remove this billboard forthwith." Rosenthal, who also owns the 252 foot long antigun billboard along the Massachusetts Turnpike in Boston, feels he's "being scrutinized for encouraging free speech and democracy" because several state officials are now asking the OAB about the legality this waivered billboard - a board that's had grandfathered approval for the past 11 years. While all parties are denying it, Rosenthal and Boston Globe columnist Brian McGory wonder if there's political motivations behind these recent activities.
After eight months. the Advertising Research Foundation task force charged with defining the new measurement metric "engagement" hasn't really done so. Well, it seems simple to us. It's all about how involved one becomes with a media vehicle and how that involvement affects the brand. Hmm. How 'bout Time Spent (with medium) + Response Rate (average CTR, letters to editor, subscription/renewal rates, number of comments left on a blog) + Average Ad/Content Recall Rates + Uptick in Measured Brand Metric? And that was only after five minutes of thinking. Come on guys. It can't really be that difficult can it?
Steve Dworon, who worked with Donny Deutsch at Deutsch/Dworin from 1991 to 1994, is suing Donnie Deutsch for defamation and a breach of an agreement the two had that barred each from being nasty to each other for the rest of their live's. It seems Donnie said some unkind things about Steve in his new book, Often Wrong, Never in Doubt. The battle, which began in the pages of Page Six last week, has all the making of a crappy TV movie: office infighting, name calling, publicity whoring, crying...yes, crying, and promised revelations as to why Dworin really left Deutsch back in 1994. Hmm. We're not going to postulate lest we suffer tha wrath of defamation suites ourselves but we're happy to let you all speculate wildly in comments as to what's really going on between the two.
Microsoft's new OS Vista "Welcome Center" screen, seen by all PC users when they start their computers, will display ads. Because that practice has caused complaints, the company is facing trouble from the U.S. Department of Justice as well as states attorneys general who are considering legal action. A report was filed last Wednesday with the judge handling Microsoft's antitrust compliance.
With millions if not billions of people viewing that screen on initial boot
at least a few times a week, calling it prime advertising real estate is an understatement. While TV has died as a mass media, Microsoft's "Welcome Center" will cause marketers to drool over its reach but cause extreme concern among those who feel Microsoft will use the space to promote the company's own products.
UPDATE: Catch the "diggversation" over here where diggers crucify Adrants Farker-style.
UPDATE II: Here's the actual legal brief (pdf) that confirms the story except for our misinterpretation about the ads appearing every time Vista is booted versus just during initial boot.
Joe Jaffe says he heard from a source the reason there were so few URLs in Super Bowl ads was because ABC representatives visited each of the advertisers' sites and if they deemed the content to be too racy, URLs were not allowed in the individual advertiser's ad. While Jaffe states he has not been able to confirm his sources claim, nor have we, it certainly is a plausible explanation for the lack of URLs in ads. Afterall, why wouldn't a marketer want to extend the value of their marketing dollars by driving people to additional marketing messages.
If this turns out to be true, it certainly opens up a very big proverbial can of worms in terms of the power a network has over controlling its advertisers' content. Of course, any network has every right to refuse any ad for any reason they choose but disallowing so many URLs from so many large and trusted brands wreaks of overbearing oversight.
There's always a fine line between humor and brand emaciation and Canada's Rogers Communications thinks Bell stepped over that line with an ad that shows a cartoon cheetah representing Bell eating a cartoon rabbit representing Rogers. Rogers has no problem with competitive and comparative advertising, "but when someone crosses the line and tries to disparage our brand, which is worth billions and billions, enough is enough. We have to do something to stop it," said Rogers Wireless Chief Marketing Officer John Boynton.
While the ad can, no doubt, be seen as a humorous approach to comparative advertising and a nod to eating your competition for lunch, watch the ad yourself and let us know what you think.
Today, Commercial Alert launched StopDrugAds.org, a site devoted to ending direct-to-consumer prescription drug advertising in the United States. Commercial Alert says the purpose of the website is to educate the public about the dangers of prescription drug advertising, and to recruit Americans to voice their opposition to the ads.