Closely following the Lugz/Apple story in which an Apple commercial featuring Eminem was called similar to a 2002 Lugz footwear commercial, AdFreak reports it has been told by Lugz the company has sent Apple a cease and desist letter asking Apple to stop running the Eminem spot. Stay tuned. We're sure there will be more to this story.
The honesty in circulation crackdown the federal government launched has nabbed yet another lying publisher. Edward D. Brown, president and publisher of Bedford Communications, publisher of Laptop magazine, and Director of Circulation John Jay Annis were caught dumping 15,000 copies of Laptop on a distributor that would never distribute them. That's because the distributor was actually an undercover operation set up by the Port Authority of New York and New Jersey just to catch crooked publishers. Brown told the distributor he didn't care what happened to the 15,000 magazines as long as there was a paper trail that would make everything look legal. Arrest warrants have been issued for Brown and Annis.
Showing their opposition to prescription drug advertising, 211 professors from U.S. medical schools endorsed a statement that "direct-to-consumer marketing of prescription drugs should be prohibited." The statement's endorsers include prominent medical school professors from Harvard, Johns Hopkins, University of Pennsylvania, Columbia, Stanford, Yale, Duke, University of California, San Francisco and other top medical schools, along with two former editors-in-chief of the New England Journal of Medicine. Commercial Alert wrote and organized the statement, and released it today.
Next week, Commercial Alert will present the statement to the U.S. Food and Drug Administration in testimony at the FDA's hearings on direct-to-consumer drug advertising. The statement follows.
Fast food fatties who like to blame fast food establishment like McDonald's and Burger King for their weight gain may soon be out of luck. The House of Representative passed a bill banning obesity-related lawsuits against restaurants and food makers. Urging people to get their lazy asses off the couch, supporters of the bill said the purpose of the bill is to place responsibility for one's own weight squarely where it belongs - with the person who controls their hands that place food in their mouth - and not makes of food even if the food is horribly unhealthy and dangerous to one's health. The point being, restaurant and food manufacturers haven't yet found a way to force feed humans. Until that time, it's the individual who will be in control of caloric intake.
Yesterday, Commercial Alert's Gary Ruskin said his organization sent a letter to the FTC asking it to investigate buzz marketers, whom he claims "are perpetrating large-scale deception upon consumers by deploying buzz marketers who fail to disclose that they have been enlisted to promote products. This failure to disclose is fundamentally fraudulent and misleading." He specifically named P&G's 250,000-strong Tremor, a group made up of teenagers who talk up products to their friends.
As pointed out by Word of Mouth Marketing Association President Andy Sernovitz, Ruskin incorrectly lumps together buzz marketing with guerrilla and stealth marketing. Following the Commercial Alert release, WOMMA quickly responded with a clarification of the difference between buzz, stealth, guerilla and word of mouth methods and procided a statement of its position on word of mouth and buzz marketing which, in a nutshell, requires open, honest and full disclosure in all marketing efforts.
According to a new report (PDF) from Gary Ruskin's Commercial Alert "sixty percent of movies advertised on the in-school TV program Channel One portray smoking." Ruskin claims since January 1, 2000 40 out of 67 movie ads aired on Channel One portrayed smoking. Ruskin's group, of course, doesn't like this and claims the portrayal of smoking in movies causes 390,000 young people take up smoking each year.
Negating the pain and suffering hurricane Katrine caused, to idiotic Louisiana lawyers are attempting to capitalize on recent events by requesting a patent for alcoholic drinks bearing the Katrina name. Andrew Vicknair and Harold Ehrenberg are the two kooks who applied for the patent September 4 which included a logo with the name Katrina, a satellite image of the hurricane and the tagline "Get Blown Away." Harold's website, on which he also refers to himself as a chiropractor might explain this weird move.
The PLUS Coalition, a non-profit organization on a mission to simplify and facilitate the licensing of images, has just completed an international, industry-wide review of the PLUS Glossary, the first component of the Picture Licensing Universal System (PLUS). Due for release in the fourth quarter of 2005, the PLUS Glossary aims to provide standardized terms and definitions for use in image licensing transactions.
Examining a couple of pages of Shona Seifert's recently written Proposed Code of Ethics for the Advertising Industry as part of a sentence for her mishandling Ogilvy & Mather funds, New Communications has found striking similarities between Seifert's code and the Adverting Federation of Australia's Agency Code of Ethics and wonders just how much Seifert has learned about ethics. While Seifert does site reference to the Australian code in her code, the similarities are, indeed, striking. Of course, there's aren't too many ways to say, "Don't Cheat. Don't Steal. Be Honest. Work Hard."
It seems the American Society of Magazine Editors - which, oddly, sounds like a bunch of old men sitting around in a smoke-filled country club lounge - didn't take too kindly to the recent stunt The New Yorker pulled with Target - selling all ad pages, exclusively, to the discount giant. The Society requires magazine's with one sponsor to include an editorial statement stating the advertiser had no influence over editorial content. The New Yorker did not include such a note. Whether or not lines were crossed here, Target, as always, accomplished a masterstroke of publicity with this move and is likely sitting back laughing at all of those who have raised issue with the stunt.