A Publicis Milan-created commercial for the Renault Twingo has some Italians up in arms. Some are not happy with the commercial's lesbian-themed content. Defending the ad, Publicis' Daniele Tranchini said, "We wanted to create an advert that was original, enjoyable and at the same time not vulgar, and I believe we have achieved that. What is clever is that you think the advert is going one way but in the end it goes another - it's great, don't you think?"
Why yes we do, Daniele. Yes we do. And we just don't understand why anyone would have their undies in a bunch over such an ad.
- Absolut is out with an iPad version of its Drinkspiration app.
- To help raise money for the United Way, Colle+McVoy has launched Happy Exchange where everyone is invited to join the effort by posting their smile for just $1.
- Calling McDonald's a "hip hangout" is never a good thing. Especially in a forced product placement.
- Former buy.at executives have launched Performance Horizon Group which is out with new products aimed at improving campaign management for agencies and lead generation for publishers.
- Gossip Girl's Blake Lively has been tapped (not literally, of course...because that would be gross) by Karl Lagerfeld to front his Winter/Spring 2011 Chanel ad campaign.
Station 280 Sports Bar in St. Paul is catching some heat for a Thanksgiving ad campaign they ran which carried the headline "Drink like an Indian. Party like a Pilgrim." The posters show a cowboy and an American Indian sitting together drunk on the floor along with the image of a curvaceous, leggy woman in Pocahontas-like garb. The ad promoted the bar's Wednesday through Saturday drink specials.
Following a few hundred complaints made to Jessica Nordin, the bar's marketing manager, the posters were taken down. The image was also removed from the bar's Facebook page. Nordin, who too the marketing position after the posters had been approved and produced siad the bar was simply trying to be edgy.
Amidst the onslaught of bikinis, celebrities and breasts, it's nice to see a few other subject areas rise to the top of the pile on Adrants this past week. Tops among the non boob-related stories last week was the news that the stunningly beautiful Embrace Life seat belt safety PSA won YouTube's Ad of the Year Award. And on the flip side of that stellar work, we were treated to some of the most horrifically forced product placement ever to grace television. Enjoy reliving the week:
1. Polish Politician Pimps Political Prowess in Bikini
2. Taylor Momsen Didn't Always Wear Black Eye Shadow and Slutty Clothes
3.Law School Shocked Over Racy Diesel Ad Shoot
4. Victoria Justice Joins Photoshop Disasters For Got Milk Campaign
5. Hypocrisy + Idiocy = Candies Safe Sex PSA
6. Facebook Hates Breast Feeding
7. 'Days of Our Lives' Riddled With Horrific Product Placement
8. Beckinsale, Deschanel, Larter Drop, Twist and Bleed For Absolut
9. Infographic Compares Mad Men Era to Today
10. Embrace Life PSA Wins YouTube Ad of the Year
Beyonce's commercial, which launched earlier this year, for her fragrance Heat has been banned (during the day) by the UK's Advertising Standards Authority for being "too sexually provocative" and because her dress is continuously "slipping away" during the ad.The ad must air in nighttime dayparts only.
The standards body has a point. Beyonce, with her dress unbuttoned to her waist, her breasts almost fully exposed, her body seductively gyrating, her voice crooning desirously...is basically saying, "I'm hot and you know you want to fuck me."
Not exactly the type of message that's appropriate for everyone.
Seriously? Does anyone think that placing disgusting pictures on a pack of cigarettes will get people to quit? They'll pay attention to those images about as much as they pay attention to ads on TV. They'll just mentally DVR them, open the pack and suck down yet another cancer stick.
The Food and Drug Administration and the Department of Health and Human Services are out with a collection of nasty images they want placed on cigarette packaging. It's the first proposed change in 25 years. There's stoma guy. Smoke in baby's face. Dead guy. Disgusting looking body parts. Gross dental shots.
London Clinic cosmetic surgeon Dalia Nield is facing possible libel charges after publicly doubting Rodial Limited's claims its Boob Job cream can increase breast size up to 8.4 percent. In Daily Mail article, Nield questioned the company's advertising claims saying it was "highly unlikely" the cream would affect a woman's breast size.
Supporting her statement, Nield also said, 'Similar products have not worked in the past. The manufacturers are not giving us any information on tests they have carried out. They are not telling us the exact ingredients in the product and how they increase the size of the breast."
Do you work for an agency in Canada? Are you troubled by our country's strict guidelines for advertising which bans the depiction of unsafe driving in television commercials? Hate that rule and want to show whatever the hell you feel like in your car commercials? Then just copy what TBWA Toronto did for the Nissan Juke and turn your commercial depicting unsafe driving into an animated series which, apparently, is just fine with your country's Advertising Standards body.
Showing a hot chick in tight black leather works well too. See more of the campaign here.
An Anne Summers radio ad promoting a line of Halloween-themed outfits has been blocked by the UK's Radio Advertising Clearing Centre which claimed the ad contained, "fairly overt sexual references in terms of sound effects."
The spot contains sounds of fear-based screams which then transform into more pleasurable sounding screams. In other words, women having orgasms. Nothing wrong with that in our book, of course, but according to the RACC, the spot overstepped the organization's guidelines regarding taste and offense.
As spokesperson for the RACC said, "The ad contains fairly overt sexual references in terms of sound effects. We believed that it was too strong for broadcast on commercial radio, notwithstanding timing conditions."
Anne Summers, on the other hand, thinks the ad is just fine with CEO Jacqueline Gold saying, "We have appealed the decision made by the RACC and would love to know what the great British public think. We are proud of our brand that always sparks debate and we hope this gets people talking about sex in a positive way."
A new print and outdoor ad campaign for Skyy Vodka depicts a woman clad in red leather tights and high heels getting...um...poked by a vodka bottled. Marin Institute watchdog Bruce Lee Livingston said, "This is just ridiculous, it's porn-a-hol. Underage kids will look at this and associate sexual prowess with drinking Skyy."
Well, duh. Alcohol does increase sexual prowess but we guess that's besides the point. Livingston thinks the ad industry can't regulate itself and said, "The FTC should be all over this."
Branding expert Steven Addis thinks the ad is crass and told USAToday, "It's just jamming a bottle in a woman's crotch,. A great ad uses heart or mind. This one's starting below the waist."