Just as it did four years ago, digital media will play an integral part in the upcoming 2012 Presidential election. A new study and infographic from Digitas finds 61 percent of social media users expect candidates to have a social media presence and 38 percent say candidate information found on social networks will influence their vote.
Unsurprisingly, younger folks (18-34) were most likely (51%) to say social networks will influence their choice of candidate.
Eighty six percent of social media users own mobile phones. Of these, 24 percent aged 18 - 34 feel it's important to receive information about presidential candidates on their mobile phones. The study also found that 88 percent of social media users who are registered voters have mobile phones.
The survey was conducted online with the United States by Harris Interactive on behalf of Digitas from September 21 - 23, 2011 among 2,361 U.S. adults aged 18 years and older, 1,701 of whom are registered voters.
You may remember a persona named Carlos Mandelbaum who did a series of videos entitled Carnival of Ideas. His videos touched on various topics including branding and other far reaching topics. When we viewed the recent OccupyWallStreet commercial we saw a man who looked strikingly familiar but we simply couldn't place him. Come to find out, after receiving an email today, it was Carlos Mandelbaum, himself, who made an appearance in the OWS commercial. Or, more correctly, David Intrator, the man who created the Carlos Mandelbaum character.
Now, Intrator, a New York-based brand consultant, can be seen in a Truthdig interview in which he better defines what the Occupy Wall Street movement really is about and why it's an inherently conservative movement.
I, for one, appreciate his succinct description of the movement.
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To urge Tunisians to get out and vote, Memac Ogilvy Label Tunisia created a banner for Engagement Citoyen with the image of ousted President Ben Ali. Ali is not well loved making the presence of the wall hanging was very offensive to residents. So offensive a few of them ripped it down. Only to reveal the true purpose of the poster.
Underneath the image of Ali was the statement, "Beware, dictatorship can return. On Oct 23rd Vote." Check out the video below.
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Who knew political campaigns would ever escalate to the epicness of most movie trailers? And like most movie trailers, these new ad make you want to immediately rush out and vote for whomever is behind the ad whether or not you even know the candidate... or have read the reviews.
The latest entrant into the Epic Presidential Commercial category is Rick Perry, who like Tim Pawlenty, has gone epic with his new television commercial. The first half trashes Obama. The second half pumps up Perry as the savior of "the last great hope for mankind."
For pure epicness, we prefer the Pawlenty spot. But Perry's is more grounded.
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Last week, a video was floated to YouTube that hypes an army of Russian women willing to tear off their clothes in support of Vladamir Putin running for the Russian presidency. While Putin, who has already served two terms, hasn't declared he's running, that hasn't stopped these women, referred to as Putin's Army, from asking other women to post their own videos of themselves tearing off their clothes. Reportedly, the best tearing video will win the woman an iPad2. Some reports claim women are also being urged to kill something or someone to win the contest.
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A recent internet video ad created by Ladd Ehlinger for political action group Turn Right which features plenty of booty dancing and controversial statements has been labelled by some the most racist and sexist ad ever. The Democratic Congressional Campaign Committee released a statement condemning the ad which points its sights at Democratic candidate Janice Hahn who is running in a special election for retired California state representative Jane Harman's seat.
The ad, which likens Hahn to a stripper's ass, addresses Hahn's alleged use of government funds to hire former gang members to become gang intervention specialists, part of an effort to reduce crime.
Both Hahn and her Republican opponent have condemned the ad.
Racist? Probably. Sexist? Probably. Just plan bad? Definitely.
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You can just feel Michael Bay pumping his fist in the background of this movie trailer-esque video for former Minnesota Governor Tim Pawlenty as it crescendos with patriotic bravado and pulls at the heartstrings. No matter your political beliefs, if you aren't at least moved in some way by this commercial then you are beyond jaded and there isn't much hope for you.
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- When Naomi Campbell travels to Moscow she stays at The Legend of Tsvetnoy apartment complex, conveniently owned by her billionair boyfriend Vladamir Doronin.
- Here's a really terrible spoof pimping an eighty-blade razor from Gillette.
- Oh and here's an equally bad ad. This is the Jesus Hates Obama ad everyone is talking about.
- Google Co-Founder Larry Page is taking over for Eric Schmidt who is stepping down as CEO of the search giant. Schmidt will stay on as executive chairman.
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Hey, if you're hot, why not use that hotness to get you elected to political office? Shoving aside the notion people might not take her seriously, Polish pop singer Sara May, also known as Katarzyna Szczolek, posed in her bikini for a series of ads.
She hopes the ads garner her the attention she needs to get elected for local office. In one ad, she appears laying on a beach wearing a bikini along with the copy, "Beautiful. Independent. Competent." Another, obviously going after animal lovers, shows her holding a puppy with the copy, "Honest. Sincere. Uncompromising."
We suggest an additional concept. Picture May, shot from behind, her ass clad in a thong as she peers back over her shoulder atop the copy, "Dedicated. Delicious. Open for Business."
In the fourth district North Carolina congressional race, Republican candidate B.J. Lawson ran an ad his opponent, Democrat David Price, claims was voiced by Morgan Freeman. Freeman denies ever having voiced the spot telling the Huffington Post, "These people are lying. I have never recorded any campaign ads for B.J. Lawson and I do not support his candidacy. And, no one who represents me ever has ever authorized the use of my name, voice or any other likeness in support of Lawson or his candidacy."
If you listen to the spot, it does, indeed, sound like the Freeman we have all come to be familiar with. But if you listen closely, you'll soon realize it's not him. It's a very good impersonation but it's not Freeman.
But...stranger things have happened.
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