Presidential Candidates Get the Brand Treatment

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CEO Alan Siegel of Siegel & Gale put together a manifesto of what brand messages each of the Election 2008 candidates are conveying. Among other things, John McCain is read as the "straight-talking rebel."

Oh, we cannot emphasize how painfully we winced when we heard "The MAC is BACK!" pouring out of New Hampshire. Can't politicans just leave rap -- and any music, really -- alone? Bulworth was a movie, not a career blueprint.

Hillary Clinton, Siegel adds, undermines her "Leading Brand" role by attacking "Challenger Brand" Barack Obama.

How very Coke vs. Pepsi. Just one more reason to avoid frothy drinks and frothy speeches. Read full text below.

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by Angela Natividad    Jan-28-08    
Topic: Brands, Opinion, Policy, Political



Naked PETA Babe or President Bush. You Decide

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OK, here we go again. Tonight, you have a choice. You can tune in to President Bush's State of the Union address. Or you can blow it off and, instead, head over to PETA's 2008 State of the Union Undress during which a lovely lady envisions a PETA-powered nation while she slowly transforms herself into a "fur free" state of undress. It's NSFW but not until the end and there's a Safe for Work version too.

by Steve Hall    Jan-28-08    
Topic: Cause, Good, Political, Video



Ms. Burned for Rejecting Israeli Girl Power Ad

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Pro-femme magazine Ms. recently got a spanking in the Jewish community for rejecting the ad at left. It features images of three Israeli women in power: president Dorit Beinisch of Israel's Supreme Court, foreign minister Tzipi Livni, and speaker Dalia Itzik, above the words, "This is Israel."

The American Jewish Congress -- which submitted the ad -- said Ms. first approved it, then rejected it at the last minute under grounds it would "set off a firestorm," which, as often happens, it did anyway.

"Since there is nothing about the ad itself that is offensive, it is obviously the nationality of the women pictured that the management of Ms. fears their readership would find objectionable," deduced president Richard Gordon of the American Jewish Congress. (Because when people reject us without explaining themselves, it's obviously because we're brown.)

In response, Ms. pointed out Tzipi Livni's career and accomplishments are profiled in its current issue.

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by Angela Natividad    Jan-27-08    
Topic: Magazine, Political, Publishing, Sponsorship










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