- You know you wanna browse through Barack Obama's flickr.
- Make the Logo Bigger taps his own top 25 influential bloggers to spit knowledge on Pepsi's blogger outreach effort.
- GOP taps social media to rekindle its fire.
- Levi's to agencies: want our business? We want your internal invoices.
- PomX break room sheep go "What the fu-uuuck?" for "maximum wakey-wakedness!" Via.
- CEOs in ads = company death rattle.
- Rate your hate for "Saved by Zero."
While it's said attendance was down slightly from past conferences, the New York ad:tech conference was, by all counts, alive and well despite 24/7 news reports reports of doom and gloom. It's true the economy is not doing too well right now nor is it expected to improve over the course of the next year. But, thankfully, the online and interactive market space is one of the few bright spots amongst the graying economic skyline.
In his keynote address Tuesday morning eMarketer Co-Founder and CEO Geoff Ramsey said he expects to see a 14.5 percent growth rate in U.S. online ad spending in 2009, not bad for an economy that's supposed to be tanking. Many other sources have proclaimed such health as well for the space which bodes well for those of us making our living in online marketing.
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From Another Limited Rebellion comes the story of how 7-Eleven's cup promotion has now accurately reflected the outcomes of the last three U.S. presidential elections, even reflecting the margins of victory. Consumer promotion as election metric, who knew? Looking ahead to 2012, maybe 7-Eleven can start printing one half of those cups now for Jeb Bush and Sarah Palin, doncha' know!
Via Twitter, I came across a breakdown of social media and search trends by both candidates which shows how much Obama dominated in all areas. While not an official study, and while methodology is always important, this one wasn't even close. It covers general trends instead of breaking down specific demos the way more targeted exit polling does. Because of that, you can draw any conclusion: On one hand, you can say Obama's numbers reflect more participation by youth. On the other, you could also say McCain's base relies on more traditional media like TV and radio, so his online numbers might be lower.) Because of how Obama changed organizing online, future campaigns have something to measure themselves against.
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1. Don't swear. 2. Don't talk about Wendy's commercials. 3. Don't talk politics. When I was asked to cover for the Adrants crew this week, I had three goals, and well, one out of three ain't bad. Why change now! ViA out of Portland, Maine has put together a post-election campaign to keep people talking about it all. Several buildings in NYC have large wraps on them with large tag-like phrases that were dominant throughout the campaign. They also put up a website for the effort called the watercooler and a video to go along with it all. A Borat VERY NICE! for the effort.
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Here's what happened Election Day while you people were online:
Sorry Drudge. CNN.com was the most visited website on November 4 among the media/political websites, receiving .61% of all U.S Internet visits. Visits to CNN.com increased 146% vs. Monday.
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Or something. Wrapping up some election material, CollegeClickTv.com, a site that helps college-bound students decide where they want to spend their parents' money for the next four, five, six, seven years, did a print piece that went to Congress showing what an Ivy League administration might look like. (Will the lobbying madness ever stop?) Thing is, didn't Bush stumble through Yale, thus already qualifying him for Ivy League status?
I was fresh into university when California governor Gray Davis was ousted. In what I shortsightedly conceived to be the most politically significant moment I'd be destined to see in my lifetime, Arnold Schwarzenegger replaced him in Sacramento. I felt seized by the fever of the time, and vowed to always remember what it was like to be passionate about the pulse of government.
That was just a handful of years ago. Today my mind is filled with watershed events that vastly eclipse that first taste: a mortgage crisis, the dramatic collapse of hulking financial institutions, and a black Presidential incumbent pitted against Hillary Clinton for the Democratic ticket, then against another woman -- Republican VP candidate Sarah Palin -- for the right to walk with proprietary pride across the vast square footage of the White House.
Last night, a handful of ad:techies learned the results of the November 4 election over a dinner hosted by Susan Bratton, the DishyMix queen bee. I sat between social medialyte Dave Evans and a well-traveled guy called Roy. We ordered duck gizzards and spun casual, but slightly taut, conversation.
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I report-you deride. Make sure you stock up on chips, dip and interactive trackers today kids.
The New York Times: Their political section has an interactive pop-up tracker that watches votes as they happen. Plus, you can also get results on your cell.
CNN: Has their interface up and running with mobile alerts as well.
Fox News: has a pretty cool map of the country in their political center.
Comedy Central:
What else do ya need to know?
Catchy! What with the perfect storm of ad:tech and the election this week, place your bets on what will likely happen at either event. In keeping with possible future election irregularities, and because Adrants is equal opportunity like that, feel free to vote for as many scenarios as you want.
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