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Shoot Clays, Cure Leukemia; LiveBar for Lifeless Websites; Pink Palin Kippahs; Crest Slogan Contest

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- LiveBar makes static websites instantly interactive. Hooray! No work for you.

- Twenis. Hilarity.

- Yahoo tries hard to be kooky. "That's the problem with Yahoo: It thinks it's an iPod -- universally loved and carried around. But it's really a Mac -- a fine product nevertheless rejected by many."

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by Angela Natividad    Sep-17-08   Comments (2)    Bookmark and Share     
Topic: Brands, Campaigns, Cause, Celebrity, Online, Packaging, Political, Promotions, Social, Strange

'The Fundamentals of Our Economy Are Strong.'

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John McCain makes another one of those verbal oopsies (see a previous noteworthy soundbite) and Team Obama wastes no time whipping an ad around it. Bonus points for mentioning the Lehman Brothers collapse. Way to be timely!

Feels like dirty press to me. Our economy's shit, but it's not a lost cause, and I think that's what McCain wanted to highlight. You cannot save a lost cause.

Still, a fellow blogger points out, "running the economy from a defensive mindset like that is different than having a vibrant economy." McCain's a defense guy for sure -- and defense usually implies lack of leverage. You're trying to protect what's left, not win new ground.

Even so, are we all in agreement that a vibrant economy can be manufactured with Extra-Strength Hope Serum?

by Angela Natividad    Sep-16-08   Comments (5)    Bookmark and Share     
Topic: Brands, Campaigns, Commercials, Online, Political

Effie Calls, TBWA Snags Visa, Obama Says Chill

- The Effie Awards has open its call for entries. The entity that "honors marketing communication ideas that work" asks that entries be submitted by October 15.

- TBWA has won the $600 million Visa global creative account. Bested were BBDO, Grey and Leo Burnett.

- Yes. Is is insane but there are still companies out there willing to drop $3 million on a single ad to appear on the Super Bowl.

- Here's the ad Barak Obama would run if presidential candidates didn't have to act all polished and buttoned up.

by Steve Hall    Sep-15-08   Comments ()    Bookmark and Share     
Topic: Agencies, Brands, Industry Events, Political

Julianne Hough for Juicy Fruit, BMW on Review, Pigs in Drag, HP Meets Far East

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- BMW's holding a media review worth $155 million.

- Remember Memento? Imagine if it were an ad for Sony Ericsson.

- The Institute for America's Future hopes to derail the political bullshit train with an ad campaign about "major challenges facing the country." That's cool and all, but is this nearly as exciting as this? Don't answer, that's rhetorical.

- "Mom, what are those?" "Tadpoles, honey." "Oh. What do they have to do with being 'knocked up'?" Good luck with that.

- If PETA's ads were always this cute, I might have wanted a pig for a pet, not for breakfast. I like the point it made though. And look! They didn't even have to embarrass anybody.

- Here's a Wrigley Juicy Fruit ad in the style of that DoubleMint candy raver-looking thing. In this one, Julianne Hough invests the Juicy Fruit jingle with country music flair. It was so peppy and sweet, watching it gave me a cavity.

- In the unlikely event you need a laptop to match your Mandarin dress, Hewlett-Packard's got just the thing.

by Angela Natividad    Sep-14-08   Comments ()    Bookmark and Share     
Topic: Brands, Campaigns, Cause, Celebrity, Commercials, Packaging, Political, Sponsorship

Naked, Taped Jessica Alba Wants You to Vote

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There are stranger ways to encourage people to vote but this one from Declare Yourself featuring an undressed, taped up Jessica Alba -- which is somehow supposed to suggest only you can silence yourself (i.e. not vote) -- is up there on the strange list.

So are we supposed to be encourage to...rip the tape off Jessica so we can ogle her naked body? That might actually distract one from the necessary concentration required to make in informed decision when in the ballot booth.

Like clockwork, cause groups are outraged...OUTRAGED over the ad.

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by Steve Hall    Sep-12-08   Comments (10)    Bookmark and Share     
Topic: Celebrity, Good, Political

Palin Isn't Perfect. Neither Are You

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Political satire comes with the territory when running for any political office and more so when it's an executive office position such as president or vice president. Regarding the content of political satire, some would argue it's disrespectful and disingenuous to the person and the office they hold or hope to hold. Others would argue, it's all fair game because they are political figures and, like celebrities, different rules apply when it comes to potentially besmirching the person.

With McCain's choice of Sarah Palin for the office of Vice President and Barack Obama in the running for the office of President, the country has two firsts (oops, one) on its hands. A women is running for Vice President (sorry, forgot about Ferraro. no one's perfect) and a black (OK, half) is running for President. We've seen the spoofs. Goofy pictures of Obama in his bathing suit or sporting a 'fro as a kid; pictures of Palin in a red, white and blue bikini holding a rifle and all sorts of other stuff.

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by Steve Hall    Sep-12-08   Comments (14)    Bookmark and Share     
Topic: Opinion, Political

Not That It's News But Obama Trumps McCain in Online Video

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Divinity Metrics, which sounds like some sort of religious cult but is really a new video platform, analysis and research company, has put together an overview of the online video activity of Omaba and McCain. Unsurprisingly, Obama tops most metrics. Divinity plans to dig into the candidates' online video activity right up until election day. Their most recent analysis is here.

by Steve Hall    Sep-11-08   Comments (2)    Bookmark and Share     
Topic: Political, Video

McCain's Real Change Comes in Fun-tastic Refreezable Bags

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What's McCain's campaign for real change? Bringing politics to more humble roots: the frozen foods market. It's McCain Potatoes -- now in three lovable styles! Because can you honestly call sweet potato fries crusty and old?

Didn't think so. "Go for the BLUE bag."

Thanks to Adrants reader Tom for the tip. Don't look now, but this might actually be funnier than VPILF.

by Angela Natividad    Sep-11-08   Comments ()    Bookmark and Share     
Topic: Online, Political, Spoofs, Trends and Culture

Amalgamated Defends Honour, Sexy (Sexist?) Palin Buttons, B of A Tries Gettin' Down with Co-Eds

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- Amalgamated clears air over "Virtual Drinking Buddy" rip. In addition to starting a dialogue with Robbie Wenger, Amalgamated founder Charles Rosen told Adrants, "in no way are we above stealing ideas around here - but it wasn't the case this time. we really didn't know about robbie's virtual drinking buddy until he emailed us about it after our mike's spot ran." That's serious grace under pressure, and we were completely charmed.

- Smart way to promote sober driving.

- Tribal DDB scores Wrigley account, must now work out how to adhere gum to 'net users. Shouldn't be too hard. Just chew a little and avoid this kinda crap.

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by Angela Natividad    Sep- 5-08   Comments (1)    Bookmark and Share     
Topic: Agencies, Brands, Campaigns, Cause, Packaging, Political

Step Right Up, Getchyer Ironic Political Buttons Right Here!

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Inspired by all the election-time media-whoring, Make the Logo Bigger designed buttons that depict what voters McCain and Obama are going after.

Variants include Carnies for McCain, Luthiers for Obama; Fluffers for McCain, Cobblers for Obama; Women for McCain, Women for Obama. (Sure, Obama scored with women when Hillary endorsed him, but the GOP pulled out the big guns when top Republican women rallied in defense of Sarah Palin earlier today.)

For those of you that watched Sarah Palin's acceptance speech at the RNC tonight, the button at left is a tribute to one of the many soundbite-worthy statements she made: "Do you know what they say the difference is between a hockey mom and a pitbull? Lipstick."

...Yeah. I'm holding out for a "Drill baby drill!" pin though, because you know that shit was bananas.

by Angela Natividad    Sep- 4-08   Comments (4)    Bookmark and Share     
Topic: Consumer Created, Online, Political, Spoofs

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