Today, PR Newswire announced The Ernies, a community-chosen award program that will honor excellence in earned media achieved through the use of social media. Oh joy. Yet another set of awards agencies can clamor over and point to during new business pitches.
The Earnies are open to individual practitioners as well as brands and organizations and will focus on approach and strategy used to implement a campaign. Hosted on the AGILITY@work web site, all submissions will be reviewed by an independent panel of social media gurus...uh...thought leaders. Currently on the panel are David Armano, EVP of Global Innovation and Integration of Edelman Digital; Matt Johnston, CMO of uTest; Tim Moore, SVP/Social Business Architect of Maximum and CEO of CrushIQ; Liz Strauss, co-founder of SOBCon and owner of Successful-Blog.com and Deirdre Breakenridge, CEO of Pure Performance Communications. From a shortlist of finalists selected by the panel, final winners will be determined by community voting through social media.
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Alfa Romeo UK hired stunt driver Terry Grant to drive an Alfa Romeo MiTo through 2,500 water balloons in an attempt to break a world record. It seems he succeeded with only four balloons left unpopped.
Further capitalizing on the stunt, the brand has launched a Facebook-based contest which will allow people to guess which four balloons went unscathed. Visitors can look at a map of the balloons and if they identify the correct grid in which a surviving balloon was located, they will win a day at the track where they can race the Alfa Romeo.
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To celebrate its tenth anniversary, Belgian gift voucher brand Bongo has launched Bongo Bingo, an online and offline contest that will result in 30 people having the chance to win a trip for two to the Maldives. The thirty people will gain entrance to the Brussels-South train station where 5,000 Bongo Bingo boxes have been affixed to the ceiling. One box contains the gift certificate.
Participants can begin by signing up at Bongo's website. Sharing the contest through social networks online and buying other gift certificates offline will improve a participants place in the cue to enter the Brussels-South station December 3, the day of the physical portion of this promotion. Liking and following the brand on Facebook and Twitter will further improve a person's position in the virtual cue.
The campaign, created by Duval Guillaume, is a nice mix of the physical and the virtual, offers the brand increased exposure in social media channels and build revenue and customer base through the purchase to participate element of the campaign.
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To call attention to Dupuytren's disease, an ailment that affects the use of one's hands, 200 people dressed in skin-colored body suits formed a giant hand in Covent Garden to visually illustrate the contracting effects of the disease. Observers are directed to a website for more information
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There's a reason Apple doesn't have to build gigantic replicas of its phones, hire an army of street artists and host a full on concert in New York City to promote it's latest gadget. Windows on the other hand...well...it seems they have to go the extra step whenever they want to call attention to their latest gadget. And that's exactly what Wexley School for Girls recently did for a windows Phone launch. Witness all the craziness here.
Looks like it was a great time. A lot of fun. But still. Why does Microsoft have to do this and Apple never does?
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Dutch agency Achtung has created a social media campaign for Volkswagen that will result in the creation of a customized vintage Bus or Beetle. It will be called the Fanwagen and outfitted with all manner of social media goodies such as a Feed-O-Matic which will print out status update, a Poke button on the steering wheel, a Birthday notification system, a Friend finder, a relationship status notifier on the license plate and much more. Very cool. Check out the video here.
The campaign invites people to vote for their favorite model. One lucky voter will win the vehicle of their choice.
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Here's a weird one for you. Taking full advantage of Hallowwen, BBH Asia Pacific created this Scream Stopper campaign for Chupa Chupa. Basically, it's a lollipop you stick in someone's mouth to put an end to their "embarrassing shrieks of terror." leading up to Halloween, thousands of Chupa Chupa lollipops were distributed to horror movie attendees throughout Singapore.
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Well this should be fun. Playboy is pledging to donate ten cents to Susan G. Komen for every new Twitter follower it receives during the month of October. Each time a person follows Playboy at @playboy, the company will make a ten cent donation to the Bunnies for the Cure Team - a group of more than 15 Playmates that will participate in the Race for the Cure in Los Angeles on March 24, 2012. The team includes several Playboy Playmates, including 2008 Playmate of the Year Jayde Nicole, Miss November 2010 Shera Bechard, Miss January 2010 Jaime Edmondson, Miss February 2009 Jessica Burciaga, Miss August 2004 Pilar Lastra and Miss November 2011 Ciara Price.
In addition, select new Twitter followers will be chosen at random in October to win free subscriptions, signed photos, Playboy apparel, Playmate shout outs and other goodies.
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We like this one. A new campaign for BMW aims to encourage PGA Tour golfers behind the wheel of a race-ready M model used "aroma advertising" and in-hotel floor graphics. The campaign comes from Baldwin&, Raleigh, for BMW Golf, the sports marketing arm of BMW of North America, Inc.
One hundred bottles of "15w-50" motor oil-scented men's cologne were given to PGA players finishing the Deutsche Bank Championship in Norton, Massachusetts over Labor Day weekend. The fragrance was selected to suggest the auto racing experience. Hang tags read: "Do you know what driving 195mph feels like? Well, this is how it smells. Get to the BMW Championship a little bit early to take one of our M cars out for a spin at the Autobahn Country Club."
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For years, people across the internet have been begging Nike to make the pair of shoes Marty McFly wore in Back to the Future. On September 8 the shoes made their debut on eBay. The auction of 1,500 pairs will benefit the Michael J. Fox Foundation for Parkinson's Research. 150 shoes will be auctioned off each day until September 18.
In one promotional video, Saturday Night Live's Bill Hader acts as shoe salesman to Oklahoma City Thunder's Kevin Durant. Christopher Lloyd makes a surprise appearance in full Doc Brown character.
In another video, Fox urges fans to take part in the promotion both to grab themselves a pair of the kicks as well as to donate to his foundation.
Will you buy a pair? They'll set you back approximately $2,500 at current bid levels.
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