Gecko Evolves, Comics Skinned, Turkey Hyped, Dentistry Delivered

evolution_dance_geico_gecko.jpg

- The Geiko Gecko tries to steal some limelight from Judson Laipply in a remix of his The Evolution of Dance video.

- Feeling creative? Like to make comic strips? Into proper skincare? Then you just might love ExpressYourPOW, a make-your-own comic strip thingy from Kiehl's Acai Damage-Repairing Skincare.

- Feeling hungry? Like to eat healthy? Into turkey? Then you just might love the new Jennie-O-Turkey Store campaign.

- Feeling poor? Like to participate in contests? Into good dental care? The you just might love the 1-800-DENTIST smile makeover contest.

by Steve Hall    Sep-29-09    
Topic: Brands, Promotions, Social, Spoofs, Video



Koch Talks, Julia Jokes, Hilton Goes Mad, Halo Extends

koch_pres.jpg

- Former Mayor Ed Koch tells us why New York's Presbyterian Hospital should be considered a national treasure and funded as such. Munn Rabot created and Pulitzer Prize-winning photographer David Hume Kennerly directed.

- Tired of annoying acronyms and abbreviations brought on by the pop culture of cell phones and instant messaging? So is Jul3ia. Irritated with social networking sites taking over your life? So is Jul3ia. Don't remember the last time you actually saw the sky or went outside? Neither does Jul3ia. (Go easy. It's a friend's daughter.)

- Hilton HHonors is offering members a Live Like a Mad Man Sweepstakes to win a trip to New York to be wined and dined, made over by the show's stylist, as well as receive their very own autographed script by booking the "Mad Men" rate at any Hilton hotel.

- The extended Halo 3 trailer.

by Steve Hall    Sep-28-09    
Topic: Cause, Promotions, Social, Spoofs, Video



'Generation A' Baits Hook with the Mundane, the Insane, and Shreds of Divine Comedy

coupland-gen-a.jpg

Crush/Toronto, a master at taking a book's soul and turning it into pop art, drew us into the bosom of Douglas Coupland's The Gum Thief in 2007.

This year it's doing the same for Coupland's latest novel, Generation A. The approach is different: more existential, with some Tarantino pulp thrown in.

more »

by Angela Natividad    Sep-25-09    
Topic: Campaigns, Good, Promotions, Trends and Culture, Video



Little Debbie: Bringing Creme-Filled Goodness to a Suburb Near You!

little-deb-cupcake-cars.jpg

Few people are willing to turn a cupcake down; the very word makes us hungry. Knowing we could all use something extra to smile about, Little Debbie's taking one million brand-spankin'-new cupcakes to the streets.

The Little Debbie Share-A-Thon is fortified by an armada of shiny brown Smart cars, laced with the cupcakes' curly ribbon. Chase one down for a free sugar rush. (Or just wait for one to stop.)

Giveaway kicks off on October 18th, National Chocolate Cupcake Day. There's also a sweepstakes where you can actually win one of the shiny new cupcakey Smart Cars. (Watch out for chasers, though. You're gonna get chasers.)

Social media links and the feel-good, slightly quirky TV spots appear below the drop. They speak to the youthful, pursuit-of-happiness quality simmering just under the surface of tired overworked growed-ups. For a second, we actually missed trans fats. HIGH FIVE, Luckie & Co.!

more »

by Angela Natividad    Sep-24-09    
Topic: Brands, Campaigns, Good, Promotions



Little Debbie Does Dallas (No Really. It's Part of the Promotion)

little_debbie_cars.jpg

OK so now we know why those silly little Smart cars exist. They're really not good for much and look like they'll blow over in the wind but cupcake maker Little Debbie has a use for them. The brand is launching a new cupcake and, along with a Facebook page, a 125,000 carton cupcake giveaway, a mobile tour, a Twitter feed, a YouTube channel, a Flickr photostream, event marketing, TV spots and blogger bribes..,uh...blogger outreach, will giveaway two Smart cars.

Se the spots here.

more »

by Steve Hall    Sep-22-09    
Topic: Events, Guerilla, Mobile/Wireless, Promotions, Social



Creativity Shared, Legends Made, Taglines Trashed

rougues_gallery.jpg

- Maybe creating advertising isn't the only thing you create. If you've got creativity you want to share with the world, check out The Rogue's Gallery.

- Want to become an ad legend but don't want to wait around 40 years for it to happen? Check out Instant Ad Legend. Oh wait, it's just a portfolio for a couple of college students. Still check it out though. It's,,,well...it's OK.

- Love to wallow in the hideousness of bad creative? Bad over to the Bad Taglines Twitter stream. (Oops. It seems to have disappeared. Oh well.)

- The Cheesecake Factory has partnered with Feeding America for The 'Drive Out Hunger' Tour. Throughout the month of September, in support of Hunger Action Month, they'll be touring 30 cities in 30 days holding an event each day to collect cans of soup benefiting the local food bank

by Steve Hall    Sep-21-09    
Topic: Online, Promotions



Relationship Retards Bare Warts, Lapsed STD Checks and All

relation-retard.jpg

Love in the Dumps has the unlikely, and possibly masochistic, ambition of becoming the non-dating site of dating sites. The homepage makes a show of highlighting everything we hate about romantic relations: a section titled Date Dispatch headlines a manifesto on white guys that date Asian girls, Pop Goes the Culture reviews "Hud" 46 years late, and Featured Impersonals showcase various users by antidepressent stats, among other things.

We like the Dr. Damage and Bitch Whispers sections best.

AAAAANYwho, to promote the site, a series of videos are hitting YouTube under the cheerful premise relationship retard. Witness a bunch of for-the-most-part dateable people proclaim, with glee, all the ways in which they'll ruin your life after a couple of months' nesting-time. One will smash you with sarcasm; another vows he'll probably leave you for the neighbour.

If only you could gauge that stuff beforehand. But, given that you can't, might as well admit that you, too, are prone to some retarded relationship shit.

more »

by Angela Natividad    Sep-18-09    
Topic: Brands, Campaigns, Online, Promotions, Video



Sadly, Creative Director Won't Eat Shorts. Happily, Agency Wins Account

ted_page_eat_shorts_captains_industry.jpg

Back in March of this year, Captains of Industry Creative Director told the industry in a video he'd cook and eat his shorts if his agency didn't win a solar energy account by the end 2009. Happily, Ted doesn't have to eat his shorts as his agency recently won the Alteris Renewables account.

In yet another video, we see Ted prepping his shorts for consumption by adding all manner of marinade and spice to the shirts and then tossing them on the grill. But, as he meticulously sets the table for the dreaded feast, ted gets a call from the agency informing him Alteris has signed on as a client.

more »

by Steve Hall    Sep-15-09    
Topic: Agencies, Promotions, Social



Tap Jennifer's Body

Jennifer%27s%20Body.png

WITH THE NEW IPHONE APP TO PROMOTE THE MOVIE, ya sick freaks. To promote the upcoming release starring Megan Fox, Tapulous is claiming to be the first iPhone app to run a user-generated contest. (How will I ever sleep now.) Download themes and contest info here.

by Bill Green    Sep- 3-09    
Topic: Celebrity, Consumer Created, Mobile/Wireless, Promotions



This Season's Trend in Gamer Marketing? Necromancy.

lennon-rockband.jpg

A spankin' new ad for Beatles Rock Band features the Fab Four alive and well, loitering with fans on Abbey Road. There's even an almost-convincingly-cut scene of George Harrison strumming alongside a kid with a Rock Band guitar.

The frothy setting -- utterly devoid of the angst that made them not-a-band-anymore -- melts into animated versions of the Beatles themselves, beating their instruments over the coloured Rock Band bars that tell you what string to hit. Song featured in the ad is Come Together off their Abbey Road album.

No strong feelings of disdain here; it's certainly a lot less callous than that one time Saatchi used All You Need is Love to sell diapers or the time Ben & Jerry's distilled the spirit of John Lennon in a hippie ice cream.

Oddly -- and we might change our minds about this later -- the ad made the notion of bringing the Beatles back as an animated pleasure-band a lot less traumatizing than watching a stilted cartoon Kurt Cobain play marionette for Guitar Hero. It's cheesy, sure, but it could have been a trainwreck.

Identity of the agency behind the ad remains a mystery for now. Word has it there'll be a reveal after the game comes out. Anyway, whoever you are, nice job; we'd be liars if we said the work lacked charm.

more »








Featured FREE Resource: