Little Debbie Gives Her Muffins to Interns

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Step aside, cupcake fad. Little Debbie wants muffins to be the cool new snack. And what better way to achieve that than target a group just entering the workplace that hasn't yet been accosted by a cupcake-wielding geek. This summer Little Debbie will give out 200 sampler boxes of Little Debbie Muffins to interns across the country.

All a hungry intern has to do is take a picture of themselves holding a sign asking for muffins and send it in. Each day, 5-10 interns will be selected and sent a sampler box. They'll also be featured on Little Debbie's Intern Hero site.

We know there's a lot of you interns out there in the ad industry working hard for little or no money doing menial tasks your superiors feel is beneath them. And you're probably not getting a whole lotta love for your efforts but Little Debbie is there to help. So send your sign in and get your muffins.

by Steve Hall    Jul-14-09    
Topic: Promotions



Oh...My...God! Look At His Leads! They Are Soooo Hot!

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Last month inbound marketing firm HubSpot won a New England Direct Marketing Association Gold B2B award for its You Oughta Know About Inbound Marketing video. Now the firm, which specializes in doing everything that makes people come to marketers versus the other way around, is out with another video.

Created by HubSot's Rebecca Corliss, the video is called Baby Got Leads, And, yes, it is a Sir Mix-A-Lot rif but this one's got Sir Convert-A-Lot who gets sprung about things like targeted landing pages, offers, indexable blogs, podcasts, forms and organic leads.

more »

by Steve Hall    Jul-14-09    
Topic: Brands, Creative Commentary, Good, Promotions, Video



Finally! A Better Way to Manage Facebook Friends

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Don't you wish you could do something more with your friends on Facebook that poke them, tag them or comment on their status updates? Well, thanks to the Deep Focus-created Facebook app Make A Friend Famous, now you can.

The application is a Fan page-based contest whereby friends take on the roles of Entourage's E and Vince and manage themselves to the top. People vote for the best client/ manager team and the winners get to appear on a billboard in LA and an all-expenses-paid trip to go see it.

Now stop working and go pretend you're E or Vince.

by Steve Hall    Jul-13-09    
Topic: Cable, Games, Good, Promotions, Social



Is That Blue Sky in the Background of This Prius Promotion?

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See that? Blue sky. That's a rarity these days. Just thought we'd point that out as we share with you this promotion for from Toyota for its 3rd generation Prius. Not that anyone is sitting outside much these days given the incessant rain but a free solar-powered WiFi area was set up outside Boston's Prudential center.

From 8AM until 9PM, anyone can sit down, plug their laptop in and enjoy some free WiFi. Sadly, sunny weather is not guaranteed.

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by Steve Hall    Jul- 8-09    
Topic: Good, Mobile/Wireless, Outdoor, Promotions



How to Get People to Stop Calling You

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Sick of getting too many phone calls and texts? Yea, we aren't either but Samsung thinks it's a big enough problem to launch a "24-hour silent disco" dance competition during which people listen to their Beat DJ phones and hope no one calls them. If they do receive a call or text they are eliminated from the competition.

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by Steve Hall    Jul- 8-09    
Topic: Celebrity, Mobile/Wireless, Promotions, Strange



A Unique 'Stream' Will Get You Noticed

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Italian retailer Police has cast aside boredom and done something unique to find its next spokesmodel. With a very strange video in which a dude power-urinates all over the place, people are encouraged to submit their photo along with reasons why they are "younique." Others can vote for their favorites every two weeks until sixty finalists have been selected. Final selection by the retailer and its creative agency will occur in September. The winner will appear in the Be Younique 2010 ad campaign.

How Younique are you?

by Steve Hall    Jul- 7-09    
Topic: Brands, Good, Promotions, Strange, Video



Top Ten Ironic Ads Highlighted

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- The Consumerist has a list of the top ten ironic ads including Dutch Boy touting lead paint, James Dean promoting safe driving in a PSA and Union Carbide promising to build a new India.

- Want to win a trip to Hawaii? Enter Pacifico beer's Epic Adventure Photo contest.

- Did you know that you - yes, you - are killing YouTube. Why? because you are a cheap, greedy bastard.

- Want some free ideas? Bald Guy is giving them away here.

by Steve Hall    Jul- 7-09    
Topic: Promotions, Trends and Culture, Video



Pigs, Guns, Champagne, Gargantuan Breasts Promote Book

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Described as a "brilliant riposte to the current financial climate and the champagne fueled jungle," a debut novel from James Palumbo is getting some promotion with a dark, noire-style video complete with old school gangster-style slayings, gallons of champagne, freaky pig-headed people and breasts so big they need a wheeled cart to support them.

The book, available July 1, is about a society gone wrong. A society in which reality channel Shit TV (yes, that's what it's called) has overtaken the small screen and filled it with "homicidal dwarfs on rollerblades and obese mamas in tutus." Title character, Tomas, has had enough and with the help of his tommy gun, he hopes to eradicate the world of this filth.

An additional two promotion videos will be added to the site on July 3 and July 10.

by Steve Hall    Jun-29-09    
Topic: Promotions, Publishing, Strange, Video



Create A Playlist Video. Win A Nokia 5800

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The 7th Chamber has seeded a video which promotes Nokia'a 5800 phone. The entire video is spoken in song titles and album covers. On the site, people can create their own song title playlist video, submit it and get a chance to win a Nokia 5800.

So while the lucky (unlucky?) ones are in Cannes this week, the rest of us can get all creative and win a phone.

But here's a thought. All these contests. What aren't they all one by people working in advertising? After all, we're supposed to crank this shit out in our sleep, right? Why is it always some pimple-faced teenager that wins these things? Are contests beneath us? Do we refuse to be creative unless we are paid? Are we just lazy? What's the deal?

by Steve Hall    Jun-26-09    
Topic: Brands, Promotions, Video



Vote For Your Favorite Killed Idea. Win A Copy of the Book

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The votes are rolling in for the Killed Ideas People's Choice Award. Following the selection of the top fifty Killed Ideas that appear in Killed Ideas Volume I, the fifty were put to the vote. While the voting won't be final until the end of the month, several Killed Ideas have risen to the top of the list.

Oddly, work done as a studio mark for a movie is looking good as is a wine label design for BFrank wine. Also looking good is a website design for a church and a pro-reading campaign. At the end of the month, the final tally will be released.

Now for the fun. I have six Killed Ideas books to give away. If you can answer the following question correctly, you'll be entered in a drawing to win one of the books. What color bikini is the girl sleeping on the couch at Cannes wearing? The answer is here on Adrants, You just have to find it. Send your answer to killedideas@adrants.com.

by Steve Hall    Jun-24-09    
Topic: Promotions, Publishing








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