Mini Markets to Vampires for True Blood's Season 2

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@AskACopywriter managed to catch the phone booth ad at left, fruit of a liaison between BMW's Mini Cooper and -- oddly enough -- HBO's True Blood.

You may have noted that, in July of last year, True Blood orchestrated this pretty cool YouTube effort where vampires worldwide apparently produced their own amateur videos and tried demanding suffrage from the narrow-minded living.

This Mini partnership is another way to work that "vampires among us" angle: Mini is among a handful of brands that will be targeting their campaigns to vampires through June 14th, the start of Season 2.

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by Angela Natividad    Jun- 9-09    
Topic: Brands, Campaigns, Good, Online, Outdoor, Promotions



...But How Does This Solve the Problem of Phallus-Shaped Pop-Ups?

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Now your second head has an ally: a third eye, right where it counts. To encourage more illicit behaviour in inappropriate places, Brazillian adult site Sexy Clube sent a rear-view mirror to the homes of its customers.

The gooseneck mirror attaches by suction to the back of your monitor. Its purpose is to give you a, uh, heads-up when Bossman is about to catch you in the act of surfing titty. Thus equipped, Sexy Clube hopes it'll stimulate annual subscription renewals.

Probably doesn't help that the back of the mirror reads "Sexy Clube," though. Nothing screams "PORN ADDICT!" like porn merch!

Still, nice effort by DM9DDB/Brazil.

by Angela Natividad    Jun- 9-09    
Topic: Guerilla, Product Placement, Promotions



Don't Just Talk to Them; Bring Them Aboard.

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Based on the premise that people are more likely to watch a play if they know somebody in it, agency Happy Soldiers added a new scene to Spirithouse Theatre Company's play, "Vigil."

Spirithouse is a fairly new indy theatre company in Australia. "Prelude to Vigil," the new scene, takes five minutes and requires a fresh and local casting call every week. Spirithouse says this was a first for an independent play group.

Kind of a neat approach to (not?) advertising: personalizing an entire performance, and stimulating engagement, which in turn serves to generate word of mouth and record attendance. Apparently the play sold out in every instance.

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by Angela Natividad    Jun- 8-09    
Topic: Events, Guerilla, Promotions



Paid-to-Tweet, Close-Captioned Arranged Marriages, Verified Twitter Accounts

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- Twitter to launch Verified Accounts.

- Fox brings Third World matrimonial magic to the States. (Via.)

- On Gino Fisanotti, Nike's new GM dude for the UK and Ireland. (Via.)

- Toyota's 3G Prius site. By EVB.

- Dunkin' to sell Alabaman's sour cream/Heath bar doughnut.

- More paid Twitter stream swill.

- Wikipedia crosses into printdom.

by Angela Natividad    Jun- 8-09    
Topic: Online, Packaging, Promotions, Social



Chiquita Smoothie Bejeweled Effectively Tanks Our Thursday

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Few things entice us as readily as a Bejeweled knockoff. We've lost whole days to this game; now, on account of Chiquita, we've lost our whole afternoon.

This promotion for Chiquita Smoothies is a good way to not work -- plus, if you can fill the blender with aligned fruit well before time's up, you get entered (and re-entered!) into a sweepstakes to win a trip to Jamaica. (Where you can play iPhone Bejeweled, beachside, to tropical music.)

Work by matrixx, which knows the secret to a good advergame: keep it simple, incentivize gamers; tap into something they're already obsessed with and know how to play.

UPDATE: What the hell kind of advergame doesn't have a pause button. Are you trying to get us fired?

by Angela Natividad    Jun- 4-09    
Topic: Brands, Games, Good, Online, Promotions



Tissue Tree Bears Silky Relief to Spontaneous Sneezers

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In time for allergy season -- which not only stimulates sneezes but generates impromptu tear-duct leakage -- Kleenex erected a Tissue Tree, swathed in silk, no less, beside Sydney's Museum of Contemporary Art.

The tree was inspired by the work of "wrapping" artist Christo and is wrapped in over a kilometer of silk. (See metric conversion here.) More importantly, it sports 700 generous tissue blossoms, which passersby can tug out at leisure.

Clever way to promote Kleenex Silk Touch, whose wares are supposed to be even softer than the average snot receptacle. Greenpeace is gonna have a helluva good time tearing the lovely idea a new one, though. We can already hear the siren song: Turning your gauche synthetic wares into fake spins on the noble arbors that fell for your cause? You sick bastards!

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by Angela Natividad    Jun- 4-09    
Topic: Brands, Good, Guerilla, Outdoor, Promotions



Hanes to Send 16 to Disney With T-Shirt Design Contest

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Hanes hooked up with Night Agency to launch Celebrate in Comfort, a promotion which offers up 16 people a Walt Disney Celebration Vacation for four people...if they enter and win a t-shirt design contest.

You'd think with all the supposedly talented designers we have in advertising, all 16 winners would come from our industry. Well, that won't happen if you don't enter so head over to the site and get your creative freak on.

by Steve Hall    Jun- 3-09    
Topic: Promotions



The Gift for the Copywriter Who Has Everything. Except a Hobby.

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This cool minimalist skateboard design, with "Hello" printed on it in nine or ten languages (if you're counting "Hallo"), is the fruit of a collabo between California skate label Buddy Carr and New York-based typography designer Antonio Carusone.

Top of board is black with "Hello" in white; wheels are printed too. More photos at Fubiz.

There are currently only 100 boards for sale at the not-bad rate of $160 apiece, so we strongly suggest dropping that cash like its hot. Hat-tip to @pakkoidea.

by Angela Natividad    Jun- 3-09    
Topic: Brands, Good, Packaging, Promotions, Trends and Culture



Asa Bailey and Cream Make Naughty with Saatchi

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Asa Bailey and Cream Recruitment tag-teamed to poach a bit of business -- and maybe some creatives, too -- from their new London neighbour: Saatchi & Saatchi.

The pair pretended to "hack" the Saatchi site (its actual site is located at saatchi.co.uk: SaatchiandSaatchi.co.uk sports subversive scribbles and a video that lends unattractive insight on the big agency's goings-on: how it crushes the dreams of earnest creatives, etc. The video's end promotes Cream Recruitment, but the lower left-hand corner features also subtle pluggery for Asa Bailey Viral Advertising.

Cold, man, cold. Though to be fair, any agency that thought this was socially acceptable behaviour was just begging to have their interns snatched.

by Angela Natividad    Jun- 3-09    
Topic: Agencies, Online, Promotions



IFF Boston's Print Work Just Pops.

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Much the way the Vitruvian Man did. There's something about great film that slips under your skin, gets into the meat of you; and few film makers will argue there isn't a deeply physical urge that finds satisfaction in producing such work.

For the Independent Film Festival Boston, agency ISM/Boston manages to peg that perfectly. Tagline at left reads, simply, "Vision lives on both side of the projector."

See equally compelling variant: "Blood, sweat and tears meet lights, camera, action."

You have to be impressed by the efficiency, don't you? It seizes the eye and drives the point home, nice and clean, like a sandpapered stake.

by Angela Natividad    Jun- 2-09    
Topic: Campaigns, Events, Good, Magazine, Poster, Promotions








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