Much the way the Vitruvian Man did. There's something about great film that slips under your skin, gets into the meat of you; and few film makers will argue there isn't a deeply physical urge that finds satisfaction in producing such work.
For the Independent Film Festival Boston, agency ISM/Boston manages to peg that perfectly. Tagline at left reads, simply, "Vision lives on both side of the projector."
See equally compelling variant: "Blood, sweat and tears meet lights, camera, action."
You have to be impressed by the efficiency, don't you? It seizes the eye and drives the point home, nice and clean, like a sandpapered stake.
This June Kid Rock kicks off the Red Stag, part of a promotional partnership with Jim Beam for its new cherry-infused Bourbon.
It all goes down on the 14th, when Kid Rock serves as Grand Marshall of the NASCAR Sprint Cup's Lifelock 400 Race. Jim Beam will sponsor Kid Rock's 2009 Rock N' Rebels tour, and together, via Operation Homefront, both brands will raise funds for emergency aid, moving help, computer programs and care packages for the underprivileged nationwide.
"I've been drinking Jim Beam and singing about it my whole career, so when they approached us it was a no-brainer," said Kid Rock, who makes plen'y more sense than crazy-ass Gene Simmons did when he became the face of Dr. Pepper Cherry.
Creative for the Smuin Ballet Company is all over BART right now, and every time we come across one of the pieces we can't help but stop and stare for awhile.
One of the biggest problems with ballet is it's traditionally classified as a "high culture" pursuit, which gives the dance some cachet, but also shuts potentially innovative new young audiences out.
Hoping to level this barrier, agency Evolution Bureau positioned Smuin as a ballet group that dances on the razor's edge. Each piece has its own tagline, beginning with "Ballet but...", and the ballerinas are double-exposed over some human element of pop culture manifested in their dancing.
Even before sparks start flying out of their heads and orifices, there's something unsettling but unnamable about the four attentively-groomed men (or are they boys?) in "Two Weeks."
"Two Weeks" is the first single off Grizzly Bear's new album Veckatimest, and it's circulating the blogosphere to drum up promotional love for the band's music. The track has a dreamlike nostalgic quality, Jens Lekman-esque, which heightens the surreal appearance of the men before you: are their eyes just a smidge too big? What is it about their hair that seems disturbingly unnatural? And is it just me, or are their smiles ever so slightly psychotic?
Damn. These Cannes Young Lions videos are all over the place! Make it stop! Please! Well, OK, maybe after just one more because, well, who doesn't love a good (really bad?) fart joke. And these are the people who will make up the next generation of creative Gods? Oh wait, of course they will. They're just younger version of the farting buffoons we already have running the industry.
OK, readers. Help us out here. It's your chance to win. And ours. Fuze Meeting and SlideShare have teamed to launch...a PowerPoint competition. Oh, don't let the vernacular get you down. Just get creative and win. After all, Adrants readers are the best in the business, right?
Yesterday, we mentioned Gawker Media announced the acquisition of the blog BloodCopy. We also mentioned it had to be a joke. Well, it is and it isn't. The long-running blog is part of a Campfire-created campaign for HBO's True Blood. Since it's inception, BloodCopy has kept in-story, increasing its fanbase of vampire culture lovers and show fans.
Wouldn't you be bummed if all those contacts melted, their ability to bring waxy bright colour to your life lost to you forever?
Of course you would. That's why you should download My Contacts Backup, a US Cellular offering, for free.
Such is the logic of "Crayon" -- simple and pretty, if a little counterintuitive. Work by Publicis & Hal Riney/SF for US Cellular. Production by Biscuit; post-production by Arsenal FX.
It's with relief that we can say successful online videos have evolved from the astroturf amateur days.
But Samsung must've been sick when that memo went out -- it's still stuck on that low-budget "Is it real? Can't be!" crap.
In its latest online effort, "Awesome computer comes to life," a woman at a trade show stops by the booth for Samsung's new mini-Notebook, the N310. Two Notebooks, side by side, boast the two lamest faux features imaginable: some kind of hologram effect, and the ability to give life to mischievous putty people.
Madness, a band, just released The Liberty of Norton Folgate, which it's promoting by way of ad nostalgia.
The spot appropriates old Cheer spots where a Very Sterile Man washes soiled shirts with both Cheer and "ordinary detergent." In this case, the soiled accoutrement is The Liberty of Norton Folgate. The latter was washed in both ordinary detergent and fictional brand "Zazz."
Five and a half out of Madness' seven band members concluded the album was vastly improved with the latter. We're not sure what happened to the other one and a half members, but it probably had something to do with the button labeled "Permanent Press" and those pesky spin cycle propellers.
Clever. But wait -- does this mean Liberty is less profane, or less gritty, or just really, really wet?
Work by production team Gas & Electric; directed by Sell! Sell!.