Kid Rock, Jim Beam Let Loose for Cherry Bourbon ... and Operation Homefront.

kid-rock-horrors.jpg

This June Kid Rock kicks off the Red Stag, part of a promotional partnership with Jim Beam for its new cherry-infused Bourbon.

It all goes down on the 14th, when Kid Rock serves as Grand Marshall of the NASCAR Sprint Cup's Lifelock 400 Race. Jim Beam will sponsor Kid Rock's 2009 Rock N' Rebels tour, and together, via Operation Homefront, both brands will raise funds for emergency aid, moving help, computer programs and care packages for the underprivileged nationwide.

"I've been drinking Jim Beam and singing about it my whole career, so when they approached us it was a no-brainer," said Kid Rock, who makes plen'y more sense than crazy-ass Gene Simmons did when he became the face of Dr. Pepper Cherry.

more »



Smuin Brings Grit and Glamour to Ballet

Ballet%20But%20Sexy.jpg

Creative for the Smuin Ballet Company is all over BART right now, and every time we come across one of the pieces we can't help but stop and stare for awhile.

One of the biggest problems with ballet is it's traditionally classified as a "high culture" pursuit, which gives the dance some cachet, but also shuts potentially innovative new young audiences out.

Hoping to level this barrier, agency Evolution Bureau positioned Smuin as a ballet group that dances on the razor's edge. Each piece has its own tagline, beginning with "Ballet but...", and the ballerinas are double-exposed over some human element of pop culture manifested in their dancing.

more »

by Angela Natividad    May-28-09    
Topic: Brands, Campaigns, Good, Outdoor, Poster, Promotions



Pleasantville Meets Stepford Husbands in 'Veckatimest' Debut Vid

grizzlybear-vekatimest.jpg

Even before sparks start flying out of their heads and orifices, there's something unsettling but unnamable about the four attentively-groomed men (or are they boys?) in "Two Weeks."

"Two Weeks" is the first single off Grizzly Bear's new album Veckatimest, and it's circulating the blogosphere to drum up promotional love for the band's music. The track has a dreamlike nostalgic quality, Jens Lekman-esque, which heightens the surreal appearance of the men before you: are their eyes just a smidge too big? What is it about their hair that seems disturbingly unnatural? And is it just me, or are their smiles ever so slightly psychotic?

more »

by Angela Natividad    May-28-09    
Topic: Brands, Good, Promotions, Video



Yes. Cannes Is Reduced to A Fart Joke

cannes_young_lions_fart.jpg

Damn. These Cannes Young Lions videos are all over the place! Make it stop! Please! Well, OK, maybe after just one more because, well, who doesn't love a good (really bad?) fart joke. And these are the people who will make up the next generation of creative Gods? Oh wait, of course they will. They're just younger version of the farting buffoons we already have running the industry.

by Steve Hall    May-27-09    
Topic: Industry Events, Promotions, Strange



Ooo! Ooo! A Contest! Build A Deck (Not That Kind)! Win An iPhone!

fuze_meeting_contest.jpg

OK, readers. Help us out here. It's your chance to win. And ours. Fuze Meeting and SlideShare have teamed to launch...a PowerPoint competition. Oh, don't let the vernacular get you down. Just get creative and win. After all, Adrants readers are the best in the business, right?

more »

by Steve Hall    May-27-09    
Topic: Promotions



Gawker Media Acquires BooodCopy. No, Really. It's True!

bloodcopy_gawker.jpg

Yesterday, we mentioned Gawker Media announced the acquisition of the blog BloodCopy. We also mentioned it had to be a joke. Well, it is and it isn't. The long-running blog is part of a Campfire-created campaign for HBO's True Blood. Since it's inception, BloodCopy has kept in-story, increasing its fanbase of vampire culture lovers and show fans.

more »

by Steve Hall    May-27-09    
Topic: Campaigns, Promotions, Publishing, Strange, Weblogs



Imagine if Everyone Saved On Your Phone Was a Crayon.

us-cellular-crayon.jpg

Wouldn't you be bummed if all those contacts melted, their ability to bring waxy bright colour to your life lost to you forever?

Of course you would. That's why you should download My Contacts Backup, a US Cellular offering, for free.

Such is the logic of "Crayon" -- simple and pretty, if a little counterintuitive. Work by Publicis & Hal Riney/SF for US Cellular. Production by Biscuit; post-production by Arsenal FX.

more »

by Angela Natividad    May-22-09    
Topic: Brands, Commercials, Promotions, Television



Simply Put, Samsung Fails at Amateur Video

samsung-putty-computers.jpg

It's with relief that we can say successful online videos have evolved from the astroturf amateur days.

But Samsung must've been sick when that memo went out -- it's still stuck on that low-budget "Is it real? Can't be!" crap.

In its latest online effort, "Awesome computer comes to life," a woman at a trade show stops by the booth for Samsung's new mini-Notebook, the N310. Two Notebooks, side by side, boast the two lamest faux features imaginable: some kind of hologram effect, and the ability to give life to mischievous putty people.

more »

by Angela Natividad    May-21-09    
Topic: Brands, Campaigns, Promotions, Video, Worst



Madness Record Gets Spit-Shined by Zazz

liberty-norton-folgate.jpg

Madness, a band, just released The Liberty of Norton Folgate, which it's promoting by way of ad nostalgia.

The spot appropriates old Cheer spots where a Very Sterile Man washes soiled shirts with both Cheer and "ordinary detergent." In this case, the soiled accoutrement is The Liberty of Norton Folgate. The latter was washed in both ordinary detergent and fictional brand "Zazz."

Five and a half out of Madness' seven band members concluded the album was vastly improved with the latter. We're not sure what happened to the other one and a half members, but it probably had something to do with the button labeled "Permanent Press" and those pesky spin cycle propellers.

Clever. But wait -- does this mean Liberty is less profane, or less gritty, or just really, really wet?

Work by production team Gas & Electric; directed by Sell! Sell!.

more »

by Angela Natividad    May-19-09    
Topic: Good, Promotions, Video



Danger Mouse Charges Ridic CD Rate; Shouts 'Pirate Away!'

dangermouse-blank-cd.jpg

Piracy's looking pretty good these days, and a handful of popular artists have done what they can to demonstrate they don't support the act of suing music fans that also happen to be flagrant file-sharers.

Radiohead gave away In Rainbows online in '07 on a pay-as-you-wish basis, followed by Saul Williams, whose Rise and Fall of Niggy Tardust gave you the option of paying a $5 support donation. Just recently, Del the Funky Homosapien opted to give Funk Man out at no charge, jokingly dubbing it his "stimulus package."

more »

by Angela Natividad    May-19-09    
Topic: Good, Packaging, Promotions, Trends and Culture








http://adrants.com/buy-vicodin.html http://adrants.com/cheap-adderall-xr.html http://adrants.com/oxycodone-online.html

Featured FREE Resource: