One Show Pokes Fun Without Actually Making Concessions

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After all that awkward backtracking over how much agencies dish out for its pencil-shaped paperweights (where does all that money go?), The One Show is under pressure to lighten the strain on its PR team.

Add to that the usual speculation about whether an old boy's club decides who wins what each year. How best to respond? Nudge-nudge the conspiracy theorists back, which is what One Show tries doing in this series of wordy tongue-in-cheek prints.

With headings like "Secret handshakes. Secret passwords. Secret secrets," creatives hither and yon can guffaw while the One Club rib-jabs and wink-winks the following message into our collective subconscious: Think we're not transparent enough? That's because WE'RE NOT!

"Shadowy" is at left. Also see "Whisper" and "Shroud." Work by Charlotte-based BooneOakley.

by Angela Natividad    Apr-16-09    
Topic: Campaigns, Events, Industry Events, Magazine, Promotions



Trump Lends Moody Scowl to Lifelock Campaign

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Lifelock touts its identity theft protection capabilities with this online video about the biggest identity theft scandal in the world.

The premise: one person has won the chance to meet "the Donald." (I like how he's now so important, he's preceded by an article.) As a result, hundreds of thousands of people are claiming to be the person named.

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by Angela Natividad    Apr-15-09    
Topic: Brands, Campaigns, Online, Promotions



Suitehotel Courts Best Bed-Jumping Photos

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With help from Vincenzo Castrogiovanni of The Viral Factory, Accor's Suitehotel orchestrated The Suite Jump Games -- the largest international bed-jumping contest ever held.

The Suite Jump Games launched on April 4th at the Stade de France near Paris. Five villages were arranged in front of the stadium and equipped with beds for anyone achin' to do some mattress-leaping. (At the time, a rugby match was taking place between Stade Francais and Clermont-Ferrand, so 80,000 spectators were on-hand to both watch the festivities and potentially convert into bed-jumping contest entrants.)

This is the kind of thing that gives us chills, even if we cracked our heads open as kids while engaged in this specific activity. (12 stitches! But for the joy of the jump, possibly worth it.)

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by Angela Natividad    Apr-14-09    
Topic: Brands, Campaigns, Online, Promotions



Nothing Warms the Heart Like a Sponsored BFF Pledge.

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Why tote a friendship bracelet when you can upload pictures of your friends, make promises and broadcast them to the world, all on Downy's tab?

The "Feel more" fabric softener is on the prowl for pledges. Think Sisterhood of the Traveling Pants or, if you're old-school like that, Baby-Sitters Club chain letters. When you enter your pledge to a far-off friend (complete with photo and touchy-feely headline), you're automatically entered to win The Ultimate Reunion Trip. Just pray it's not in Missouri.

by Angela Natividad    Apr-14-09    
Topic: Brands, Online, Promotions



As If There Aren't Already Enough Ice Cream Flavors

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Really. How many flavors of ice cream do we really need? Apparently, there is no end in sight for Ben & Jerry's which, in the UK, has launched a contest to help the company come up with yet another flavor.

The prize? One winner from each country gets to go to the Dominican Republic to check out the "benefits of Fairtrade" on a cocoa farm. Well, damn, that sounds exciting! We all better enter right now! Oh, and the grand prize winner will have their flavor idea become part of Ben & Jerry's collection in 2010.

Of course there's a YouTube video.

by Steve Hall    Apr-14-09    
Topic: Promotions



Horse Armada Precedes Launch of Lancia Delta

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To promote the debut of the new Lancia Delta, 200 horses appeared in the city of Amsterdam. It's formidable to witness, and still more impressive is the sight of all those somber-looking Amsterdammers, taking pictures the way kids take exams.

Three Lancia Deltas were hidden within the cavalry and ultimately revealead on the RAI Square, where the Netherlands' biggest car event happens every year.

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by Angela Natividad    Apr-10-09    
Topic: Brands, Events, Good, Guerilla, Promotions



Agency Co-Founder Visits Doctor to Discuss Effects of Eating His Shorts

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Continuing his efforts to land his agency a solar account by the end of the year, Captains of Industry Co-Founder Ted Page visits his doctor to discuss the side effects of eating cotton shorts, which he's promised to do if his agency doesn't get a solar account.

In an unscripted video, Page visits Dr. Glenn Rothfeld during which time the doctor talks about the after effects of eating cotton shorts, the fact it could cause a bezoar (hairball), the benefits of cooking the shorts Cajun-style prior to consuming and the fact super models often times consume cotton balls to keep their weight down.

by Steve Hall    Apr- 8-09    
Topic: Agencies, Promotions, Strange, Video



Post Office Refuses to Mail 'Obscene' Postcard For Movie

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Adam Rifkin is trying to promote his new movie, Look, an examination of how pervasive video surveillance cameras have become and the sometimes shocking footage they capture. The movie's producers intended to mail postcards with scenes from the movie and the copy "Will you be watching? May 5, 2009" on the back.

One of the postcards carries an image from the movie which shows a man having his way with a woman in a storage closet. Technically, there's no nudity but the Post Office has called the promotional piece "obscene" and won't allow it to be mailed.

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by Steve Hall    Apr- 8-09    
Topic: Celebrity, Direct, Policy, Promotions, Racy



Drinkable Yogurt, Cheerleaders in Bikinis An Interesting Combination

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Bikinis. Cheerleaders. Baby oil. And a slip and slide. What's not to love about that combination? Not much but this is advertising we're talking about here so there's gotta be a product in here somewhere. Hmm. Where is it? Oh, there it is. Yogisip, a South African drinkable yogurt. Yea, there it is.

So what does a drinkable yogurt have to do with girls in bikinis throwing themselves down a slip and slide? When the baby oil and water supply run out, you will have your answer. Watch.

And watch the hundreds of other videos submitted to this video competition which asks people to show how the drink keeps them going all day long.

by Steve Hall    Apr- 2-09    
Topic: Consumer Created, Promotions, Racy, Social, Video



Angry? Depressed? Breaking Stuff Helps

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Want to rain down some destruction on a friend? Or an enemy? Head over to the Trail of Destruction, a promotional site for the DVD release of The Day the Earth Stood Still.

It's pretty basic. A send to a friend thing where use the movie's trailer footage to create a customized trailer that shows your friend's stuff being destroyed. Well, that's a pleasant though, huh?

But sometimes you feel angry and you need this sort of thing to work it all out. So if you're bummed, sad or having a bad week, this is for you.

by Steve Hall    Mar-27-09    
Topic: Promotions








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