OfficeMax Organizes the Sky ... and You

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To promote an office organization product line spearheaded by Peter Walsh, this OfficeMax outdoor campaign wryly de-clutters crows, pigeons and seagulls -- a billboard's many friends.

Heh. Clever. Also, we like the rubber band ball. It's friendly.

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by Angela Natividad    Feb- 3-09    
Topic: Brands, Celebrity, Guerilla, Outdoor, Promotions



Quick Dry Still Life, De-Classed Coke, Analytics Dig Deep

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- TIME's Super Bowl best and worst. If that feels a little constricting, see what the Twittersphere thought.

- Coke drops "Classic."

- DesegreGAYtion: easy to spread (a la Obey Giant), AND it packs max punch.

- Quick dry polish. Har.

- Analytics gets a little too personal. Oh wait! Be warned: THIS IS A SPOOF.

- Last Saturday Google search marked everyone as malware. Including itself. Awkward.

- A little bird pointed out that this Mammoth Mountain campaign looks a lot like something Keystone did last year. Oops. (Keystone's campaign, BTW, was by CULTIVATOR ADVERTISING & DESIGN.)

by Angela Natividad    Feb- 2-09    
Topic: Brands, Campaigns, Promotions



Adidas Takes Up 'Real Women' Torch

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Failing to observe this approach has already been mined dry by Nike and Dove -- among others -- Adidas launched "Me, Myself," a girl power campaign that rings like a modern-day sports riff off celebrated femme manifesto Our Bodies, Ourselves. The campaign release, for example, is heavy-laden with buzz words like distinctive, inspirational, individuality, confidence and -- our favourite -- intimate portraits.

WNBA MVP Candace Parker lent her face to the in-store/online program. Members of the fairer sex can submit "real" stories about their training struggles and successes on the website (where incidentally, you can also "mix and match outfits"!); three entrants will become the face of "Me, Myself" alongside Parker.

Parker synopsized the effort thus: "[Me, Myself] celebrates women of all ages and athletic abilities and shows that despite our struggles we can achieve our impossible."

Guess that's somewhat more productive than eating your feelings.



Sky Arts, ENO Court Opera-Goers of Tomorrow

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Hoping to win new ears for high culture, the English National Opera and Sky Arts enlisted three well-known directors to jazz up some arias.

See all three clips. Kinda sucks that Baz Lurmann wasn't invited, given that he's tried interpreting La Boheme before, but everybody's probably still pissed at him over Australia.

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by Angela Natividad    Jan-30-09    
Topic: Campaigns, Celebrity, Good, Online, Promotions, Television



Massad Hits Its Readers Where They Like It

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To generate buzz for Netherlands-based S&M rag Massad, agency New Message enlisted dour-faced porn star Sofia Valentine to wander fetish parties and brand ass, The Story of O-style.

The so-called "spankvertising whip" -- an apt expression if I ever heard one -- looks suspiciously like a cricket bat but leaves pert white derrieres branded with "Massad, the SM Magazine."

Short and to the point. Sort of like pain. See it in action.



Entire Town Travels to Troubled Las Vegas, Debauchery Ensues

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So what does Las Vegas do in a down economy which has caused a precipitous drop in visits, halted construction and caused casinos to file for bankruptcy? It invites (and pays for) an entire town to travel to Vegas and documents their every move.

All 358 residents of Texas town Cranfills Gap traveled to Las Vegas and experienced everything the town had to offer. The whole adventure is captured in a series of videos and has been all over the news.

by Steve Hall    Jan-23-09    
Topic: Events, Good, Promotions



OMG! See the LastMinuteTravel Video YouTube Banned

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Keta Keta has been working on a series of promotion videos for LastMinuteTravel which promotes the travel site's latest offering; each day for 15 minutes, every hotel booking is just $1. Five episodes were released over a five day period reaching a total viewership of one million.

The promotion, which begins January 26, features people trying (and in most cases, failing) to take advantage of the deal. Two of the videos, Surprise and Anniversay have garnered the most views. Anniversary is the video that YouTube banned, perhaps for the striptease a wife performs for her husband while he is tied to their bed. Minimal clothing is actually removed.

All of the videos have been compiled into one video here (in which, apparently, there are clues as to increasing your chances at finding the 15 minute windows) or you can watch each one (including Anniversary) individually here.

by Steve Hall    Jan-22-09    
Topic: Good, Promotions, Video, Viral



Move Over Diesel. It's Time For Movie Boy

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Ooo! Ooo! It's like Diesels' The Heides...but not. Check out Movie Boy from glue London for The Sun. There's DVD/s Lots and lot of DVDs. All to be watched 24/7 over the course of six and a half days.

The dets?

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by Steve Hall    Jan-20-09    
Topic: Online, Promotions



American Apparel Hooks Up With Chictopia Bloggers

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American Apparel has teamed with fashion blog social network Chictopia to feature the site's member's in a new advertising campaign. The campaigns will run on Chictopia's website as well as the member's individual fashion blogs. The models will wear a combination of American Apparel and the company's vintage line California Select.

by Steve Hall    Jan-20-09    
Topic: Brands, Promotions, Weblogs



Contest Encourages People to Out-Bimbo Jim Beam Bimbo

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Remember the Jim Beam girlfriend ad? It's back. And this time it comes with a contest which kicks off today. As part of the campaign, people will be urged to create and upload their own versions of the Girlfriend commercial for a chance to win $25,000 and a trip to Las Vegas.

The commercial which will air through February 15 on sports networks including TNT and ESPN during the NBA playoffs. People will have until March 19 to enter the contest.

So if you've got something even more bimbo-headed that the original then, by all means, send it in. No doubt we'll feature the winner here.

by Steve Hall    Jan-19-09    
Topic: Commercials, Good, Promotions, Racy








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