Proof that Advertising is At Least as Informative as Fox News.

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One Chicago-based furniture store is happy to admit it sells more seats than Governor Blagojevich -- and at a better rate, to boot.

High-la-rious. But oh, does it beat Virgin Mobile's technicolor spin on Spitzer?

by Angela Natividad    Jan- 5-09    
Topic: Good, Newspaper, Political, Promotions



Target Picks the Perfect Presents.

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Reminding us yet again that it's the best thing to ever happen to December, Target launched a swingy, charmed-life kinda ad for its Holiday Gift Finder.

In it, a postmodern Santa in a snowed-in aluminum tower locates the perfect gifts for Wifey, Child, Token Ethnic Friend and Skeptical Mother-in-Law, right from his laptop. Each present is beautifully wrapped and received with an acceptable degree of gratitude.

"That's Christmas wrapped!" quips an endorphin-soaked voiceover.

Because why ask over-obvious leading questions like "What do you want?" when you can pop psychographic data into a form, then peruse a list of age-appropriate products? Wow. Gifting is now as easy as advertising on Facebook.

We'd totally use the service, too, if FirstBank hadn't already handled our gift issues.

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by Angela Natividad    Dec-18-08    
Topic: Brands, Campaigns, Commercials, Promotions, Television



DZ Nuts Turned David Zabriskie's Tights into Freedomware.

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Cyclists have it hard down under. All those hours pushing pedals literally chafes balls, which is funny from a distance but sobering enough that the condition requires an anti-irritant, aptly called "chamois cream."

To contribute to the well-being of fellow bikers, pro cyclist David Zabriskie developed a cream called DZ Nuts -- pronounced "deez nuts," a colloquial expression defined as "The large, sweaty, hairy dangling spheres of man-hood containing future illegitimate seeds that swing violently in the wind when slapped."

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Shaun White and Target Join Forces for Snowboarding Game

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"First time playin'? First time...?" and "Oh, avalanches, yeah!" are the only two lines Shaun White has in this objectively weak ad for Target's Limited Edition Shaun White Snowboarding game.

If Ozzy Osbourne is ad land's favourite over-the-hill bad boy, Shaun White is its slacker of choice. Prior to this spot, the snowboarding pro starred in a couple of pointless HP ads that, like classic teen movies, are intended solely to make middle-aged men miss college.

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by Angela Natividad    Dec-16-08    
Topic: Brands, Celebrity, Commercials, Promotions, Television



Puma Cages Fearsomely Trendy Fashion Beasts!

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If serendipity brought you to Croatia's Zagreb Zoo last week, you could've seen lions! and tigers! and bears! ... and hipsters!

Agency Bruketa & Zinic parked "fashion beasts" in a cage to showcase Puma Sport's 2009 collection. And they didn't just stand around, either; sometimes they sang. These efforts, so different from the usual dolphins-catching-fish or monkeys-throwing-poo, were rewarded with heavy gawkage.

We've seen people trapped in cages or store windows before, typically for more sobering reasons: to combat human trafficking, or fight for pigs' rights, or promote the objectively unloveable Dodge Magnum. In any case, we thought the fashion beast thing was a neat way to captivate both parents and kids -- which aren't typically receptive to noisy marketing messages during family time.

by Angela Natividad    Dec-12-08    
Topic: Brands, Campaigns, Events, Good, Guerilla, Promotions



Playboy Mexico Celebrates Christmas with the Virgin Mary

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Because even the baby Jesus had to suckle from a mammary, and where there's an iconic boob in the open air, there's a photographer just waiting! to pounce.

And you thought sex and religion couldn't mix.

Here the virgin of Guadalupe is represented by the sublime Maria Florencia Onori. A NSFW variant from inside the magazine is available at Laura Martinez's blog. The edition's already sold 80,000 copies since its release just days ago.

by Angela Natividad    Dec-12-08    
Topic: Brands, Magazine, Promotions



Snapple's in the Music Business Now

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Earlier this year, Snapple ran an ad to promote its new antioxidant-enriched water. It featured a guy leaping around in a bubblewrap world to the semi-infectious Cat's Meow by The Bad Eliots.

The commercial didn't exactly fare swimmingly, but Snapple's seed firm M80 claims it drummed up plenty of interest for The Bad Eliots in the blogosphere and elsewhere. So, partly to help them out and partly to make itself look more creatively robust, Snapple helped The Bad Eliots produce and release a snazzy new music video.

It's quirky and low-def, making it obvious blogger bait.

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by Angela Natividad    Dec-11-08    
Topic: Brands, Guerilla, Online, Promotions, Video



Lyric Tees Come with Music, Help Charity

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I love rock n' roll. I will survive. I'm a hustler baby.

Why Tweet that profound, self-affirming lyric when you can rock it? Check out i/denti/tees. Each tee comes in its own album cover -- developed by agency POV -- and the ability to download any 10 iTunes tracks you want. (US residents only.)

Lyrics are printed on tees provided by EDUN LIVE, a charity started by Bono and his wife Ali, so a percentage of your purchase also goes to benefit sub-Saharan Africa.

All this for just $35!

Available at Hard Rock Cafes, where people are usually too drunk and/or high ("On life, man, on LIFE!") to notice price tags anyway. Also, Bill Green says Jennifer Aniston is serving as an unofficial brand evangelist. What other endorsement is there in life?

by Angela Natividad    Dec-11-08    
Topic: Brands, Cause, Celebrity, Packaging, Promotions



At Crowd's Command, Getty Shoots a Dwarf. In Skates.

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To maintain its iron grip on the stock photo industry, Getty records searches and commissions shoots when enough people have searched for an image that can't be found.

To wit: a truckload of people recently queried "rollerblading dwarf." As promised, Getty had its photographers whip out the ambient lights and hunt down a highly mobile midget.

The result is at left. And because mass consumption of "rollerblading dwarf" images is just soooo quirky, agency Think Meets Do launched a Getty-whoring Facebook group in its honour: Search for a Rollerblading Dwarf on Getty Images.

Yeah, there probably could've been a better name for that.

Future shoots (those likely to be repurposed as an ad campaign, anyway) include shooting a crying lobster, and a llama in high heels.

by Angela Natividad    Dec- 8-08    
Topic: Brands, Campaigns, Online, Promotions, Social, Strange



Nikon Cameras Offered In Exchange For Firearms

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Toronto-based photo retailer retailer Henry's, along with Toronto police, just concluded an interesting promotion called Pixels for Pistols. Anyone who turned in a firearm they didn't need or want received a Nikon digital camera in exchange. Rifles or firearms earned a Nikon Coolpix P-60. An assault rifle or pistol earned a Nikon Coolpix S-52. Along with the cameras, each person also received photography lessons.

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by Steve Hall    Dec- 8-08    
Topic: Good, Promotions








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