Microsoft Does Softwear. No, That's Not a Typo.

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Having failed (twice!) to woo young defectors with ads, Microsoft tries appealing to their unending quest for ironic shirts.

The so-called Softwear line of tees joins Crispin Porter + Bogusky's ongoing "I'm a PC" campaign. Common -- who already appears in ads for Microsoft's Zune -- infused the shirts with retro cred and his own '80s-inspired designs.

Variants include:

o The DOS Tangle: "The first logo you saw on a screen."
o The 101: "Learn to speak the language." Oooh, binary.
o The Misdemeanor: "Everyone deserves a second chance."

There's something the world needs now: mugshots of Bill Gates prowling the streets.

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Would You Buy Brad Pitt's Chewed Gum?

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That question is rhetorical.

Brazilian actor Caua Raymond is auctioning off a hunk of chewed Trident that he kept in his mouth, just for the fans, for exactly 15 minutes.

Video below! Hope you speak Portuguese. Diggin' how Raymond has a dude with a tray and a glass receptacle, hanging around for moments like this one.

For reasons I sure don't understand, the vid is the most-viewed on YouTube Brazil today (280,743 views and counting). The "winner" of this spit-saturated dream-pebble gets to meet Raymond in a ceremony, where the money raised from the auction will be donated to charity.

So Trident, I guess that highlarious mastication movie just didn't work out for you...?

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by Angela Natividad    Dec- 4-08    
Topic: Brands, Campaigns, Cause, Celebrity, Online, Promotions, Strange



Dogs Get Pop Up 'Hotel For Dogs' Store to Promote Movie

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Because foster parents are mean and don't let you keep your dog, kids sometimes have to take matters into their own hands and build a Hotel For Dogs. That's the premise and the name of a new Dreamworks/Nickelodeon movie starring Emma Roberts.

To help promote the movie, BigHeads created a pop up store - a converted Ann Taylor space at Westfield Century mall in Los Angeles - called Hotel For Dogs. Throughout the holidays, people can take their dogs to the "hotel" and have their furry ones doggy sat for free while they go shopping.

Check out some more shots of the hotel here.

by Steve Hall    Dec- 4-08    
Topic: Good, Outdoor, Point of Purchase, Promotions



Get Bucked and Get Lucky at the Lucky Buck-Off!

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Last month we made it pretty clear we weren't keen on wearing bikinis and riding bulls, but Lucky Brand Jeans thought it'd try us anyway.

Introducing the Lucky Buck-Off. After uploading your face onto the body of an elf, use your keyboard to get, well, bucked by a reindeer. (Why is his nose glowing green? Is he sick?)

Get a discount upon completion. Rumour has it the discount rises if your bucking abilities improve. (I faired rottenly! -- and still got 20% off.) Coupons and codes are valid until December 31.

By kirshenbaum bond + partners.

by Angela Natividad    Dec- 3-08    
Topic: Brands, Online, Promotions



Ceiva Says Sit On Santa's Lap

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It's December which means it's time to pull out all the holiday marketing gimmickary. Combining the ever favorite "send to a friend" feature with "upload your photo," Gold n Fish Marketing Group has created Sit On Santa's Lap, a site on which, yes, you can upload your photo which will automagically appear inside a Ceiva Digital Photo Frame. You can then. yes, send the video with your picture in it to a friend. And, yes, there's a chance to win $500.

So find your favorite Twitter or Facebook profile picture - you know, the one that makes you look much better than you actually do - and upload it. Show all your friends how amazing you look.

by Steve Hall    Dec- 2-08    
Topic: Online, Promotions



Stripvertising, Social Media Etiquette, Pot-Driven Cautionary Tales

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- Hurtin' for love? Advertise on a stripper's apple bottoms. Dolla make you holla! (Via.)

- BU needs money too.

- Mind your social media Ps and Qs.

- The rumours are true: it snows in Switzerland.

- Ivanka Trump blogs for Brides.com.

- Bogus Nike discount code. Boooo. (Hoooo.)

- Maybe that dam is somebody's house.

- Possibly the best marijuana PSA evar. If you watch it while high on 4/20, the universe will fold in on itself. Also, just for the record, I have ironed my hair while under the influence. It is so, so dangerous.



Starbucks Goes (red).

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Late to a party long populated with the likes of AmEx, Apple, Converse, Motorola, Microsoft, Dell, The Gap, and Giorgio Armani, Starbucks finally joins the Product (red) brigade, spearheaded by U2's Bono to fight AIDS, tuberculosis and malaria.

Buy a Starbucks exclusive beverage, save lives in Africa! If the watch-worthiness of the ad isn't equal to the cause, it's at least a tribute to the crippling mediocrity that halos brands grown lazy and slow. Way to go, BBDO!

If I'm shocked, it's only because this didn't happen sooner. Really. This has to be a record for the amount of time a top-heavy "lifestyle" company's spent resisting the rejuvenating call of Bono.

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by Angela Natividad    Dec- 1-08    
Topic: Brands, Campaigns, Cause, Commercials, Promotions, Television



Crispin Trots Globe in Pursuit of Whopper Virgins

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See teaser visuals for the Whopper Virgin campaign by Crispin Porter + Bogusky for Burger King. Turn the volume down unless you dig the cacophonous din of high-pitched wind instruments.

According to AdFreak, Crispin -- our fearless leader! -- will scour the world in search of people that have never tried a Whopper, then publish a documentary about this deep spiritual journey alongside director Stacy Peralta.

The site boasts footage of unravaged remote villages as well as cultural wisdom, of which this is just one example: "If you want a real opinion about a burger, ask someone who doesn't even have a word for burger."

Ahhh. Today their stomachs, tomorrow their labour force. It's enough to make Hernan Cortes beam with childlike delight.



What's that Underfoot? ...No, Not a Bell.

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"We're opening more lanes than ever ... to make Christmas shopping easier!"

Given what happened at its Long Island location, I think it's sorta weird that WalMart's still airing this ad. I saw it at least eight times this weekend -- and each time, without fail, it brought to mind the Black Friday Death Trample.

In it, lights from open aisles flicker to the tune of Carol of the Bells, which always struck me as a semi-creepy song anyway. (Don't make me explain why.) But now it also rings with the heavy panting of crazed, slightly overweight bargain hunters, indelible red splatters ... and the cracking of bones.

The spot first aired during the 2007 holiday season. Co-workers claim a woman was trampled then too, but that's cool because she was "a repeat stampede faker, from what I read," one dutifully disclosed.

WalMart, what good are extra checkouts without an orderly entering and exiting process? Stampedes don't organize themselves.

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by Angela Natividad    Dec- 1-08    
Topic: Brands, Campaigns, Commercials, Promotions, Strange, Television



Throw Your White in the Air Like LeBron!

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For his signature sneaker the Zoom LeBron VI, "Chalk" lovingly exploits LeBron James' habit of throwing talcum powder into the air before each game. Watch as others follow suit -- with contagiously patriotic reverence -- to the slightly narcotic Candyman by Cornershop.

The spot aired on Thanksgiving day and features cameos by Greg Oden, LaMarcus Aldridge, Brandon Roy, Daniel Gibson, Anderson Varejao, J.J. Hicks and Lil' Wayne. By Cohn & Wolfe in tandem with Wieden & Kennedy/Portland.

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