Plaid Helps Make The Record Business Even Less Relevant.

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Check out what Plaid did for the latest release Mantis for the band Umphrey's McGee. Basically, pre-orders of the CD include loads of bonus content. But not just a free extra track either. Alternate studio recordings. Never before released historic recordings. Remixes. Experiments. The Brand Spankin' New part?

The more fans that buy the release, the more bonus content Umphrey's will unleash.

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by Bill Green    Nov- 6-08    
Topic: Promotions



Japanese Curling Mitsubishi Car Game Show Thing.

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Mitsubishi is running an On Your Mark campaign in Europe. Pick a spot on their interactive map or upload a video and you could win a car that they deliver to you, all under the umbrella of Japanese Game Show funk. That's about all I got from the email because, well, the site's in European. Like, every country but the U.S European? That's okay though because good design and humiliation are universal. You can find your way around and even try and play the game-sorta. I did with Romania as my country of origin but bailed after a few screens. Luckily, the European Union Of Federated Advertising Agencies representative saw fit to include... JAPANESE GAMESHOW PARODY OUTTAKES MAKING OF VIDEO! People, we have curling cars, whacky ramps! Much hilarity ensues!

(*cues Nude House of Whacky People!*)

So yeah, um, go check it out.

by Bill Green    Nov- 4-08    
Topic: Promotions



Renamed WiFi Networks Guilt Freeloaders Into Buying Coffee

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This is truly brilliant. With free WiFi popping up at cafes the world over, the number of people impolitely "stealing" it without so much as buying a simple coffee has increased as well. To both reprimand and capitalize on this trend, Holland-based CoffeeCompany, with help from THEY, has started promoting menu items through people's WiFi menus.

By continuously changing the names of their store networks to such things as OrderAnotherCoffeeAlready, BuyCoffeeForCuteGirlOverThere?, HaveYouTriedCoffeeCake?, BuyAnotherCupYouCheapskate, TodaysSpecialExpresso1.60Euro and BuyaLargeLatterGetBrownieForFree, the chain is able to both promote items as well as guilt patrons into realizing free WiFi really isn't totally free.

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by Steve Hall    Nov- 2-08    
Topic: Best, Point of Purchase, Promotions



Dawn Whips Out the Jazz Hands ... and a Spongy Casanova

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Dawn Hands Have Talent is a UGC contest to promote Dawn Hand Renewal, a dishwashing soap that "improves the look and feel of hands in just five uses." The site also includes a special offer for the soap and a dancing hand game you can play.

The image at left is from an entry titled "Handtasia," though I much prefer the vivacity of "Fingerlina."

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Practice Hand-Eye Coordination While Eating Fried Chicken!

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KFC partnered with the highly-addictive Guitar Hero World Tour for a cross-promotional something-or-other. Redeem codes for branded Guitar Hero cups from KFC Rocks.

More importantly, try your hand at this "crowd surfing" game. Hit the arrows to the beat, and keep your emo rocker dude from falling to the bottom of the mosh pit.

The game was put together by Creative Alliance, a KFC agency, in collaboration with The Basement Design + Motion. It's funny, though: after playing a few times, I craved both chicken and Dance, Dance Revolution.

by Angela Natividad    Oct-30-08    
Topic: Brands, Campaigns, Games, Online, Promotions, Sponsorship



Marketers Enjoy Insta-Promotion by Breaking World Records

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Witness with envy as the world's largest beach ball -- 36 feet across -- alights upon a throng of Dallas citizens, hands high over heads like children with a giant parachute.

"that is fuckin incredible lol," gushes one of the more eloquent viewers on YouTube.

The ball, a promotional effort by Carnival Cruise Lines, set the world record for largest beach ball last Sunday. Witnesses to the historic moment were treated to live music, free food and cruise giveaways by Senior Cruise Director John Heald.

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by Angela Natividad    Oct-30-08    
Topic: Brands, Campaigns, Events, Guerilla, Promotions



HD Radio: The Perfect Gift for Everyone You've Ever Met, Ever

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If you switch on the radio at all this season, you might come across a handful of ads encouraging you to buy everyone you know an HD Radio. The rationale is sound and scientific. Hear:

o Why your boyfriend would prefer one to a scarf ... or to nose-hair trimmers
o Why your bookworm sister will love you forever
o How even Santa's getting one

I read up a little on HD Radio and found out songs can be tagged for purchase via iTunes later. Impulse song-hoarding? Neato. It's like a record label's wet dream.

by Angela Natividad    Oct-29-08    
Topic: Campaigns, Promotions, Radio



What Would You Do with $1M? Sketch It Out

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To promote the Minnesota Millionaire Raffle, Colle+McVoy illustrated idle daydreams with stop-motion animation. It's a tasty, quirky watch, sorta like the "Red Bull Gives You Wings!" ads.

o Roller Coaster Restaurant
o Snowbot
o Cabin Island

I didn't always get what was going on, but maybe plotline comes second to replacing these imaginings with your own.

Each spot ends by reminding you the raffle sells out fast, so hurry: go burn hard-earned scrilla -- in the name of something you didn't earn at all.

by Angela Natividad    Oct-28-08    
Topic: Campaigns, Commercials, Promotions, Television



Shut Up & Play Comes Off Crass & Tacky

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David&Goliath launched "Shut Up & Play," an outdoor campaign for the NY-NY Hotel & Casino that revolves around the rowdy, party-hardy ambiance you'll find within.

Creative below. It reminds me a lot of D&G's campaign for Rok Vegas, a night club owned by NY-NY.

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by Angela Natividad    Oct-28-08    
Topic: Campaigns, Outdoor, Promotions



RTCRM Wrings Sweat Out of Agency Creatives

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Creatives hitting the vending machines at RTCRM might be accosted with a smorgasbord of aluminum signs, each with a military-style message demanding, in some short shouty way, that they beat their own bodies into a pulp and do a great deal of sweating.

This is part of RTCRM's six-week "extreme exercise" boot camp. Creatives meet at 7am, twice a week, to groan and sweat with fellow languid-limbed chums.

Must be interesting for morale. You never quite look at someone the same way once you've seen where their sweat glands are most active. And an approach like this is infinitely kinder than firing people for smoking.

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by Angela Natividad    Oct-28-08    
Topic: Agencies, Campaigns, Good, Promotions








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