'They'll Block Out the Sun ... and Hell Follows Them.'

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I saw this ad for Resistance 2 last night while watching Fringe. Maybe it was the context, or the very large screen, but I found it deliciously chilling.

Product footage and 'net research reveals it's just another shooter game with an old premise: mankind versus an alien race.

Meh. How very Stargate SG-1, circa '98.

Somehow I thought Resistance 2 would be richer, like Heroes before everybody had a power, or like Fringe, which has me stuck on genetic manipulation, corporate conspiracies and string theory.

Where's my MMOG?

by Angela Natividad    Oct-22-08    
Topic: Commercials, Games, Good, Promotions, Television



Obama Girl Backs Ack

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Believe it or not, Amber Lee Ettinger's career as Obama Girl was just preparation for a political endorsement that manages to be even more surreal. (Yes, it even outdoes her Giuliani dance-off.)

America's favourite lobbyist now throws her bikini-clad weight -- and lip-syncing skillz -- behind President Howard Ackerman of Red Alert 3. Love that "Let's screw 'em all with Ackerman" tee she's rockin'. And that intro -- it's so vintage Dick in a Box!

Isn't it awesome when an agency -- in this case, DraftFCB -- contaminates a good thing with a flinch-inducer? Whatev, this is officially The World We Live In. Expect to see "Back Ack" splashed across YouTube, RedAlert3.com and the Barely Political website.

by Angela Natividad    Oct-22-08    
Topic: Brands, Campaigns, Online, Political, Promotions, Spoofs



Meijer Brings Headless Horseman to Waking Life

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Last Friday a headless horseman galloped eerily across Chicago's building facades. The night marauder rode for four hours between the Loop and Wrigleyville.

Who woke him up? Meijer, which gave people a chance to win $1000 if they texted the company directly upon seeing the apparition. Flyers were distributed to prime people for the sighting; and whenever the van projecting the Horseman stopped or idled in traffic, the horse would rear its hind legs and flash the message: text Meijer for a grand.

A purported several hundred texts arrived over the course of the four-hour campaign. Dubbing it a success, the street team plans to repeat the work this Friday in Cincinnati.

by Angela Natividad    Oct-22-08    
Topic: Good, Guerilla, Promotions



MySpace Music Promotes Artist Individuality

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MySpace Music, which went live in late September, is running a print ad campaign composed of artists and some of their favourite playlists.

At left is an ad featuring Moby, complete with link to his MySpace site. The text, presumably hand-written by The Man Himself, gives us the skinny on Moby's New York playlist.

Also see "Songs to Come Down To," a handwritten playlist by Kings of Leon, and "Music that My Friends Wrote" by Jenny Lewis.

Sedate, distinctly cool and in keeping with the network's indie band community feel. This is the first time MySpace has stepped beyond its borders to advertise. But hey, this is also the first time major labels have been willing to help foot the bill.

by Angela Natividad    Oct-21-08    
Topic: Brands, Campaigns, Magazine, Poster, Promotions, Social



Nebraska Princess's YouTube Debut, Little Big Planet's Qu'ran Faux Pas, Hummer Dummer

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- Make magazine offers Twitter support. Hey, neato.

- Wayne Wang's The Princess of Nebraska premiered on YouTube last Friday. Which brings up the usual "dawn of a new era?" questions.

- Ecast MixMaster helps decide how best to get you trashed.

- O noes, kids and search and porn.

- Little Big Planet alienates Muslims. I would never have guessed.

- The essence of blogging.

- Do you dare mess with someone else's Hummer -- even for love of advertising? Good luck and godspeed.

by Angela Natividad    Oct-20-08    
Topic: Events, Games, Guerilla, Online, Opinion, Outdoor, Promotions, Strange, Video



Your Creativity Should Shine Through Squash.

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Last week Ice Tea Productions sent a pumpkin and a carving kit to about 450 agency creatives. The lucky fools were tasked with carving that most creative of pumpkins. (Extra points if you do it during office hours. Well ... no, not really.)

Once finished, send a shot of your magnum opus to gina@iceteaproductions.com. Entries will be accepted until October 29th.

A panel of ad industry judges will decide on the best pumpkins. Winners could receive a $100 gift certificate to a restaurant, or a $100 shopping spree at Bloomingdale's, or a massage, or tickets to a concert, or a gift certificate to Starbucks, or any other paper voucher lying around unused in Ice Tea Productions' coffers.

Oh, you could also get Nike sneakers.

Photo credit: Sandsational.

by Angela Natividad    Oct-20-08    
Topic: Agencies, Events, Promotions



'Saw V' Mobile Promotion Ends With Calls to Police

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It's almost Halloween and that means it's time for another Saw movie. The franchise is up to number five now and there's no indication a sixth won't arrive next Halloween. This year, the movie's promoters took the prank call route and, with help from Varitalk, brought the voice of Jigsaw to unsuspecting recipients, some of whom in Toronto where genuinely scared enough to call the police. Reacting to complaints, the site took down the device.

more »

by Steve Hall    Oct-19-08    
Topic: Mobile/Wireless, Online, Promotions



Big Planet Forgoes Big Billboards ... for Lots of Little Ones

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"Little is the new big," proclaim one of the miniaturized billboards for LittleBigPLanet, a video game that goes live on October 21st. Other billboards sport a similar little/big message.* Find them on eBay -- where people are actually bidding on a few.

Also, somebody posted flickr pics of the billboards in his garden. (Can you imagine using billboards as garden ornaments? Wait, don't answer that.) One's apparently been tagged by lightning-obsessed gangster elves that rock pastel.

more »

by Angela Natividad    Oct-17-08    
Topic: Brands, Campaigns, Online, Promotions



Just Another Vampire 'Viral.'

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Hot American teens meet online, go to "London!", drink all day, dance all night, then start eating each other in various suggestive and predatory ways. It isn't clear whether anybody's actually a vampire or if the kids just like biting each other, but it's all the same to the lonelyheart goths, I guess.

Watch trailer for Highgate Vampire. Gets pretty freaky at the end. And if you wanna play their little hunter vs. hunted game, visit Gothic Picnic.

I kinda dug True Blood more.

by Angela Natividad    Oct-16-08    
Topic: Brands, Campaigns, Online, Promotions



Gonzaga Needs YOU! to Support Women's B-Ball

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To sell tickets for its women's basketball games, Gonzaga University produced a well-executed online campaign that makes your attendance feel vital.

Pop a name and phone number into the Inspired Season microsite. (The marketing team told us this data isn't kept.) Later, when the girls need some pre-game pep, the coach calls you to pontificate on how important your presence will be to them.

more »

by Angela Natividad    Oct-16-08    
Topic: Events, Good, Online, Promotions








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