'Goddess of Money' Throws Weight Behind White Collar Lunch Hour

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This may sound improbable, but "goddess of money" Ivanka Trump (don't you love PR people?) gives a damn what you have for lunch at work every day. Enough to blog about it, even.

She's partnering with ConAgra for something called the Lunch Trade. I'm not sure what it entails (Handi-Snacks but bigger? City-wide buffets? Mass sandwich-swap? Anything goes!) but it'll reportedly "impact" 15,000 employees across NYC and Chicago.

Wow. Sounds almost like genocide. Keep reading her blog for more details.

by Angela Natividad    Oct-15-08    
Topic: Campaigns, Celebrity, Events, Guerilla, Promotions



Just Another Square in a Wide-Brimmed Hat.

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Jake of Zoomdoggle is scruffy and cute, so you must love him. Do everything he says. In this case, find the 8000 Indiana Jones hats he and his friends have hidden all over LA, and take pictures of yourself being just as animated and ironic as he is. (Don't forget to tag them!)

Adrants reader Jay notes this apparently casual scavenger hunt was announced the same day Indiana Jones and the Kingdom of the Crystal Skull came out on DVD, so he's pegged it as a below-the-radar marketing ploy. "Wonder what they're going to do with all the pictures," he ruminates suggestively.

I'm sure we'll all find out.

UPDATE: Cunning's 'fessed to using Jake and Friends as vehicles for an over-arching Indiana Jones promotion. (Not in so many words, but I feel my assumptions are safe -- or if not, they'll be corrected with lightning speed. See comments.)

Nice save.

by Angela Natividad    Oct-15-08    
Topic: Brands, Games, Guerilla, Online, Promotions, Social



Painting Pilot Finishes Off Wordless Billboard

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Air New Zealand's running a new campaign called "Is it just a kiwi thing?", characterized by unusual guerrilla stunts. (See cranial billboards. Yes, the PR woman says, those are real tats. I'm shaking my head right now.)

To promote its launch, a B747 pilot alighted upon an unfinished billboard in London, sporting a paintbrush and some splashy blue paint.

more »

by Angela Natividad    Oct-14-08    
Topic: Brands, Campaigns, Guerilla, Promotions



Coral Reefs Become Placeholders for a New Kind of Outdoor

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Coffees of Hawaii put a floating coffee bar on the swim course at Kona during the Ironman Triathlon World Championship. (They did it last year too. See pics.)

To ensure nobody would miss the hype-heavy, espresso-peddling raft bobbing near shore, it targeted swimmers with ads on the sea bed.

Neat idea. Neater still: if the flyers were clues to an undersea treasure hunt, and if, at the end of the hunt, people found -- not dubloons! -- but hazelnut coffee bean samples. Their expressions alone would make the effort worth it.

by Angela Natividad    Oct-14-08    
Topic: Brands, Events, Guerilla, Promotions



Luhrmann Promotes 'Australia' by Promoting Australia

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You probably know Baz Luhrmann by reputation, if not by name. He directed Strictly Ballroom, a tribute to the art of dance; Romeo + Juliet, his altar to the written word; and Moulin Rouge!, a garish but dazzling musical homage to pop culture.

He's just completed his latest film, Australia. I don't know much about it, but -- here's an interesting twist -- he's promoting it through a tourism gig.

DDB Worldwide -- which represents Tourism Australia -- tapped Lurhmann for its "Come Walkabout" campaign, which is technically for Australia but also for Australia. In the debut spot, a mystical (and naked?) little boy encourages a stressed woman to defect from her unraveling life.

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by Angela Natividad    Oct-13-08    
Topic: Brands, Campaigns, Celebrity, Good, Online, Promotions



MySpace MyAds, Google Reminisces, Gen-Y Baby Mamas, Ad-Whoring on the Porcelain God

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- MySpace MyAds, live in beta.

- OMG Elle and Stardoll!

- Celebrating 10 years as pop star and leader of the new world order, Google walks down memory lane with some happy worker bees. I'm guessing that the gushers chosen weren't day care patrons. Or hungry.

more »

by Angela Natividad    Oct-13-08    
Topic: Brands, Campaigns, Online, Outdoor, Promotions



Gauge Your Stress Level as an Undercover Cop!

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The UK's Hallmark Channel and agency Ralph are promoting series nine of Law & Order: SVU with an online stress test. (Not to be confused with any such test you might have taken on a subway.)

Find out what it's like to operate as an undercover cop. You'll have something like five seconds to memorize a criminal profile, then you have to watch clips -- on which you'll be tested -- while pushing Space Bar to the sound of a pulse.

We were groggy when we did it, which I guess is no excuse; we fared horribly and are utterly unqualified to bust rapists for a living. Well, there goes my back-up career.

by Angela Natividad    Oct- 9-08    
Topic: Brands, Campaigns, Online, Promotions



Deflated Wallets Could Use Some Optimism. Hey, How 'Bout Longer Lotto?

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I don't know why it would matter, but the Minnesota State Lottery seems to think a longer lotto game would dramatically lengthen the thrill of (possibly) winning.

To promote the new Print-N-Plays, Colle+McVoy launched three spots that depict ecstatic lottery-playing moments in slow-mo. Nice touch with the dramatic score.

See Coach, Librarian and Slacker.

by Angela Natividad    Oct- 8-08    
Topic: Campaigns, Commercials, Promotions, Television



ARG Fetishizes Blindness

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DigiSynd prepared an alternate reality game (ARG) to promote the movie Blindness, which is about an epidemic of blindness that affects some small, nondescript town. Check it out at I Am Blind.

The site includes a forum, photos of people wearing blind people shades and abstract, overserious videos with themes like "Stress is blind," "Work is blind" and "Death is blind."

Not great. Poverty-ridden and fetishy, even.

by Angela Natividad    Oct- 8-08    
Topic: Campaigns, Games, Promotions



Nokia Understands Your Phone Knows Everything About You

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Tapping into the truism that one's phone is, in a sense, one's life, Nokia is out with an interesting online promotion for what appears to be a new phone. Two playful videos (Anna, Luca) do the montage thing to illustrate the lives of Anna, Jade and Luca, all of whom, of course, have accompanying Facebook pages.

On the promotional site, somebodyelsesphone, where the symbiotic relationship between a person and their phone is further explored, people can sign up to be notified via email when the phone will be unlocked...in other words, released.

Or, or, or...it's not a promotion for a new phone, rather, a playful promotion that attempts to make everyone love Nokia even more. Or hate their friends for even thinking about stealing a person's little secrets out of their phone. In 5.5 days, we will know. W+K London created the work.

by Steve Hall    Oct- 7-08    
Topic: Good, Online, Promotions, Video








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