iPhone Kill Switch, Quibblo Quizzes, Jilted Man Toasts for KFC

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- iPhone apps have a "kill switch" that empowers Apple to yank any app off your phone whenever it likes. Steve Jobs says they'll never "pull that lever" unless an extreme situation calls for it (like if an app were disseminating a virus) -- but hell, the I'm Rich app wasn't hurting anybody and Apple was quick enough to pull that off the ropes.

- Glad Facebook wasn't around when Shakespeare was. Hamlet might've been much different (but still such a riot!).

- One expat rails against marketing stereotypes about the French, particularly sexy maids and misuse of "Ooh la la."

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Ruby Tuesday Makes an Explosive 'Oopsie!'

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Like a teen burning high school paraphernalia in (futile) hope of evolving as a human being, Ruby Tuesday decided to blow up one of its old restaurants "to mark our departure from the sea of sameness within the casual dining industry."

But oops, it blew Cheeky's up instead. Har har. See apology.

All this to tell you Ruby Tuesday's changed its decor and menu. From the BooneOakley pressie: "Makeover was designed by Pentagram, and driven by the fact that the various competing casual dining chains, including Ruby Tuesday--had all become indistinguishable, whether to diners or to demolition experts."

What a relief that at least one establishment is picking up the slack for the menagerie of demented, '50s-inspired, totally flammable monotony. All this time I thought it was my fault for thinking Molotov cocktails were racy aperitifs! There's an order I won't make a third time.

by Angela Natividad    Aug-11-08    
Topic: Brands, Online, Promotions, Video



Greedy Crowd Swarms Bin Filled With $2 Million in Pennies

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Chicago Agency The Escape Pod put together a promotion for Office Max in which a giant bin filled with $2 million worth of pennies was placed inside Minnesota's Mall of America. Then, using greed as a motivator, the bin was opened to the public who, over three hours, emptied the bin completely revealing the Office Max logo. Once again, the ever-useless penny finds yet another use.

by Steve Hall    Aug-10-08    
Topic: Promotions



How Hasbro Lost the Fight for Scrabble's Soul

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Tuesday night at ad:tech Chicago wrapped up with a keynote by author Clay Shirky, "Here Comes Every Customer: The Former Audience is Talking Around You."

The Big Idea, if intro speaker Drew Ianni is any authority: "The internet is the most important thing to happen to the human species."

That's a pretty high and mighty manifesto. Upon taking the stage, Shirky tried conveying the same idea with more precision -- and a much higher word count.

more »

by Angela Natividad    Aug- 7-08    
Topic: Industry Events, Online, Opinion, Promotions, Publishing



Trolls Probed, Politics Ascend, Cuil Explores Sexuality

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- The New York Times wrote a SEVEN PAGE STORY about /b/ and online trolls: people that make a satisfying career out of hurting your widdo feewings.

- Campaign.com decided voting is a superpower.

- Cuil turns quantum researchers into gay porn stars. Hur-raaaay.

- The Center for Public Integrity launched a new blog called Papertrail. It promises to be "the hard-hitting, investigative blog that Washington is missing." Also, there's poetry and music.

- The Gay List Daily is promoting the Details Mens Style Manual, which teaches you how to be a flawlessly-dressed man. If you're not a man, or are already quite flawless, learn how to market to one. And if you can do that too, then shucks, you must be God. In cashmere.

- Every heel and toe of Cole Haan's sassy new Air Donovan dress shoes has the power of many Michael Jordans behind it.



King of Cubicles Wanted. Laziness a Plus

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Your mission: visit King of Cubicles. Play nice with balding man sporting poor choice of tie and dated Mac. The objective? Get him to hire you as the King of Cubicles.

After weaving your way through a sleep-inducing and earnestly uncomfortable interview process, you may or may not be made King. The perks? A car, a salary and a Nintendo Wii. A video resume proving your worthlessness can help turn the tide in your favor.

Put together by R/West for The Game Factory. I'm sure in another universe this site's a wild ride.

by Angela Natividad    Jul-31-08    
Topic: Games, Online, Promotions



Hot Cheerleaders Capture Attention, Misrepresent 'Friday Night Lights'

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Though it's likely they had some, Lisbon agency Torke could have used a bit more help identifying the "soul" of FOX's Friday Night Lights, which debuted locally July 20. The guerrilla campaign they created, which involved the gratuitous use of bare midriffed cheerleaders, hardly captured the essence of the show.

Oh sure, the show has cheerleaders in it and centers around a high school's quest for football greatness but those two elements are just a backdrop for the true heart of the show - an examination of family life, interpersonal relationships and life's challenges in small town Texas. The T and A aspects of this promotion hardly do the show justice.

Then again, a dissertation on the woes of abortion, racism, poverty, career choices, physical disability and the difficulties of parenthood wouldn't exactly capture the same attention a few mini-skirted, hot cheerleaders most certainly did.

by Steve Hall    Jul-31-08    
Topic: Bad, Guerilla, Promotions, Television



OMG! You Have Dork Cling.

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It's Dork Dodge! In this RPG game by JC Penney, you're a college girl trying to leave the dorm, where a hot but insecure love interest is waiting. Your job: to emotionally castrate the losers in your way. (Attacking them with items from Penney's Dorm Life line is usually a safe bet.) "Losers" labeled by Penney's include -- but are not limited to -- an incest-friendly hick, a Swedish exchange student, a bodybuilder and a goth.

Don't be too gentle or they'll follow you (dork cling!), thereby destroying your chances of a tasty hook-up forever. In that case, your best option is to ask a friend for help. (Oddly, the friends are as douchey as the men.) And don't dally too long or Mister Bouquet-of-Flowers out there will ditch yo' ass. (He's on a very tight schedule.)

But aww, it's the tech era, and some of these squares are cute. My favourite pick-up line: "Did you know 'NERD' stands for Never-Ending Rendezvous ... with Destiny? Look it up."

Put together by EVB San Francisco. If for some odd reason you're now into the Penney's Dorm Life line, see Facebook page. I just love me a furry pink picture frame.

by Angela Natividad    Jul-28-08    
Topic: Brands, Campaigns, Games, Online, Promotions



It's a Docudrama About People Like You!

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MTV and Nokia are partnering for a documentary about the 2008 Cannes Young Lion Film Competition. 26 teams from all over the world will be followed; the four that get top views on YouTube will be featured in the documentary.

Get a glimpse of Team USA. Then do yourself a favour and close the window at 1:00 or so, because 6:20 is a loooooong time unless you're friends with these guys, or their moms.

What ruined it for me was that feeble Spartans leotard action at the beginning. "Hey, guys, come on. I didn't agree to wear this, even though I'm wearing it. You cheated. I win. Grumble grumble."

by Angela Natividad    Jul-28-08    
Topic: Agencies, Brands, Campaigns, Online, Promotions, Sponsorship, Video



Cute Lepers Cure Terminal Boredom. Or Not

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Expectations are high when a press release promises, "Cute Lepers will Cure Your 'Terminal Boredom' This Summer!" But there are no lepers, cute or otherwise. It's just some pop band on tour.

by Angela Natividad    Jul-25-08    
Topic: Events, Online, Outdoor, Promotions








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