You Know You Wanna Be a Super Masher

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Serena Software launched a Facebook super group to promote its business Mashup Composer. Check out the row of enterprise-chic Super Mashers. No hipsters here, except maybe for Mascara Man in far left beside Token Polo Guy. But hey, bet you can't tell which one ISN'T REAL.

"Before long, you'll be seeing just how easy it is to @#$% it (or mash it) with Serena Software."

What the hell's "@#$%"? Is that cog-talk for "mash"?

by Angela Natividad    Jul-25-08    
Topic: Online, Promotions, Strange



Agency Sends Intern on Holiday First Day on the Job

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Hey, hey, hey! Maybe being an intern at an ad agency isn't such a bad thing. That is if you're an intern at Naked Communications and the agency's client is Contiki Tours. On his first day, intern Gavin Chimes was ambushed with agency sending him on a surprise trip to Europe; first stop, Amsterdam.

The agency will be documenting his entire Contiki Tour, a company that offers travel tours for 18-35 year olds, so as to share the experience from the vantage point of an unsuspecting traveler. Any other agencies want to offer up a better intern program?

by Steve Hall    Jul-25-08    
Topic: Agencies, Brands, Good, Promotions, Video



Is Deegan Original? I Don't Know, But This Campaign Isn't

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From YouTube channel: "Brian Deegan is becoming more of an X Games icon every day, and you know we can't have that! Must...smash...originality!!!"

See MySpace (turn volume down).

See funnier take on the "Must--destroy--[awesome thing]!" shtick.

by Angela Natividad    Jul-24-08    
Topic: Celebrity, Online, Promotions



Because Acrobats Should Bring Infiniti to Mind.

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To promote Infiniti's Cirque de Soleil sponsorship, TBWA/Toronto created "Double Lines," which smoothly integrates mid-air performance with roadside performance.

Apt tagline: "Let the performance begin." I've got no complaints.

by Angela Natividad    Jul-24-08    
Topic: Commercials, Promotions, Sponsorship, Television



Ford, 'Entertainment Weekly' Hook Up For Susan Komen Promotion

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Ford has teamed with Entertainment Weekly to extend its sponsorship of the Susan G. Komen Race for the Cure with a new Warriors in Pinks t-shirt and a chance to win one of four limited edition Zune 30GB music players donated by Microsoft. heck it our at fordcares.com.

Ooo...there's so much feel-good goodness here, crassly commenting on the curvaceous hotness of the t-shirt model would bring things down a bit don't you think?

by Steve Hall    Jul-24-08    
Topic: Cause, Promotions



Next Time You're in Quicksand, Lie Still. (Thanks, Samsung!)

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Test Your Instincts is a free (brought to you by Samsung Instinct!) quiz that gauges a person's wildlife savvy: what do you do when a jellyfish stings, when a shark comes angling for your surfboard, or when you're stuck in quicksand (which happens to me all the time)?

The scenarios are wordy, but you'll at least learn something* and there's no registration process. I fared pretty terribly. Oddly, the answers I did know were mostly culled from Captain Planet.

more »

by Angela Natividad    Jul-23-08    
Topic: Brands, Campaigns, Games, Online, Promotions



Shoot My Blog's Game Plan Could Use a Little Something Extra

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Renaud, the author of Shoot My Blog, asked a bunch of other bloggers (including us; we declined) to shoot a digital photo of something with his blog in the background. Here are the results.

It's cool that he got a bunch of people to go out of their way and do this for him, but what's it all for? Like Paris Hilton circa 2006, the blog apparently only exists to be photographed. You wanna put an ad on that bad-boy or what?

by Angela Natividad    Jul-22-08    
Topic: Bad, Online, Promotions



Make Your Own Fear Photo.

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Cheaper than a trip to Disney's Haunted Mansion -- and the souvenir is free.

Here's mine! (For such an emotionally unrewarding effect, it takes bloody days to load.)

To note: some of your creations will probably appear in PointRoll banner ads for the DVD release of Fox's Shutter, an objectively crappy movie. If you'd prefer to avoid being associated with it ALL OVER THE INTERNET!, I'd suggest using a picture you're not featured in.

by Angela Natividad    Jul-21-08    
Topic: Campaigns, Online, Promotions



Rob A McDonald's, Get Featured in A Promotion

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Some people are more dedicated than others. Or more stupid, depending upon how you look at it. If all it takes to appear in a McDonald's promotion is to rob one at gun point and then spend 12 year in prison, then Tamien Bain is one smart man.

After having held up a McDonald's in 1994 when he was a teenager 14 years ago, Bain spent 12 years in prison. Now he's among five finalists in a MySpace BigMacChant jingle competition for the Big Mac. While he was in prison, he took a liking to music and now, at 29, he just may see some glory after his 12 years of hard work.

Now that's dedication.

by Steve Hall    Jul-21-08    
Topic: Consumer Created, Promotions, Social, Strange



Apple Removes Mad Men's Cigarrette

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In what can only be described as supremely idiotic, the cigarette in the hand of the man who appears in the famed Mad Men promotional image was digitally removed when it was placed on iTunes to promote the sale of Mad Men Season 1. WTF? Does Apple think everyone who downloads this show will then run out to the store and buy a pack of smokes so they can smoke while watching the show? Are people actually this stupid? WTF?

by Steve Hall    Jul-18-08    
Topic: Promotions, Worst








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