Kazan Dabs Cultural Pen with CGI-Heavy Palette

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Imagine if Ghost Writer made friends with Cirque de Soleil, and then they went on a Russian tour with hula hoops, tennis racquets and Day-Glo underpants.

Got all that? Good. You're probably picturing Kazan Celebration, which starts out enigmatic, quietly lovely and culturally reverent. Then there's this explosion of acrobats and enthralled villagers similar to the Mystere Las Vegas show.

The piece was put together by Adore Creative, which helped Kazan win a bid at the 2013 Summer Universiade (which Adore calls "the second biggest sporting event in the world after the Olympics"). Also see World of Kazan, where an English-speaking narrator depicts Kazan as a fairy-tale locale.

That's cool and all. But does it have Lotus toilet paper?

by Angela Natividad    Jun-17-08    
Topic: Campaigns, Events, Good, Promotions, Video



Heartburn Drug Sponsors Racing Sweepstakes! And There is Absolutely Nothing Wrong with That!

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Prilosec, the "official frequent heartburn remedy of NASCAR," is sponsoring the Winner's Circle Sweepstakes. Entrants could win a free trip to Florida to watch the Ford 400 NASCAR Cup race.

Faint of heart? Hop in anyway, trooper. Hell, maybe Jeff Burton is, too.

by Angela Natividad    Jun-16-08    
Topic: Brands, Events, Promotions, Sponsorship, Strange



Bored, Wealthy and Evil? Have We Got the Distraction for You

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Here's a campaign that could prove useful if you're ever in the Netherlands with more money than you deserve, you gold-digging footballers'-wives, you.

For Miljonair Magazine, Kong/Amsterdam launched the 2008 Swiss-German Phrasebook for Footballers' Wives. A new phrase will be added each day of Euro Cup 2008.

Paris Hilton might find today's phrase handy. But I plan to use yesterday's -- "Excuse me, I thought this was supposed to be a luxury gym?" -- later this afternoon, when all those horrifying children start pouring into the local gym's rubber mat area. Being a bitch in Dutch strikes me as potentially more satisfying than being a bitch in Queens English. (And by Queens, I mean the one in New York.)

by Angela Natividad    Jun-16-08    
Topic: Campaigns, Events, Online, Promotions



Author Attacks Gawker With Britney Spears Stickers For Book Promotion

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To promote his new book, Cognitive-Behavioral Therapy, author Tao Lin has placed stickers around New York which say, simply, Britney Spears. Apparently, his intended hipster audience will make the connection.

Last June, Gawker pretty much trashed Lin's similarly strange promotional tactics for some earlier books by posting some of his creepy emails.

Flash back to this year and Gawker recently found the door to its offices plastered with Britney Spears stickers in an apparent retaliation for Gawker's less than kind (though totally warranted) words.

Hmm...so is Tao Lin an impetuous child or brilliant marketer?

by Steve Hall    Jun-13-08    
Topic: Guerilla, Promotions, Publishing, Strange, Weblogs



Missy Elliott, Adidas Bring R-E-S-P-E-C-T Back to Fashion

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With help from Adidas, Missy Elliott has launched Respect M.E. Originals, a clothing line she plans to promote through mEgo.com's social avatars and widgets.

She's also picking five girls to serve as global brand ambassadors for Respect M.E.'s 2009 tour. Would-be models must register an mEgo account.

Respect M.E.'s promotional imagery brings Gwen Stefani to mind. She also launched a clothing line -- L.A.M.B. -- and lolled all over a gilded throne to promote it on an album of the same name. Guess that's the thing to do when you're a diva. But hey. If I were 15, I'd sooner play "brand ambassador" for Missy than for Macy's.

by Angela Natividad    Jun-12-08    
Topic: Celebrity, Online, Promotions, Sponsorship



Theatre Ticket Site Brings Broadway to You!

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Did you ever watch the musical episode of Buffy? The one where people randomly leap into choreographed song-and-dance, betraying all their innermost thoughts and secrets, before bursting into flames?

This is kind of like that. Except there aren't any random combustion deaths, and bystanders are offered 50 percent off theatre tickets at LastMinute.com.

more »

by Angela Natividad    Jun-12-08    
Topic: Good, Guerilla, Promotions



Master Casters Bring Extreme Element to Fishing

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Here's something I've never seen before. For client Take Me Fishing, Colle + McVoy launched the Mastercasters, a site where you can watch some intense-looking guys do stuff like hit clay pigeons with their lures. Oh, and here's one where a dude shoots pyramids of empty cans by casting at them.

If master casting is the recreational activity for you (and how could it not be?), absorb some anglers' legacy and explore the available fishing and boating resources. Oh, I think I saw a Fishopedia somewhere.

by Angela Natividad    Jun-12-08    
Topic: Campaigns, Online, Promotions, Strange



Office Freakout Outed, Soup Gets Cocky, Sarkozy Smoked, Renetta Denies Obama-legiance

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- David Griner of AdFreak reveals the promotional origins of that one office freakout video. You should thank him; it involved interpreting Russian. (Well, no, not really.) Also, Angelina Jolie is a factor. Collective ooOooOooh.

- Traffic scores the $185 million Mitsubishi account. Meanwhile, the Michelin Man gets cozy with TBWA\Chiat\Day. Awwww.

- Beef and vegetable not doing the job? Treat yourself to cock flavoured soup mix. Just like mama used to make.

- France's Le Figaro was given promotional access to As if Nothing Happened, the latest album by Carla Bruni, the only First Lady we've ever seen naked. Her musical interpretation of Nicolas Sarkozy: "You are my junk. More deadly than Afghan heroin. More dangerous than Colombian white ... My guy, I roll him up and smoke him." SRSLY?

- Renetta McCann is "not joining the Obama campaign -- in any manner." Well, Renetta, Peter denied Jesus not once, not twice, but thrice. That didn't make them any less chummy.



More Fun Here is Actually Not Very Fun

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MGH, Inc. put together this vintage-style ad for Ocean City, Maryland. In it, Mayor Meehan of Ocean City -- who looks a lot like William Shatner -- tells you the ocean will evaporate in one billion years.

...And that's why you should book a trip to Ocean City NOW! *insert laugh track*

Le yawn, dude. But apparently the ad has many appealing layers (including use of the Mayor). One of the YouTube commenters observed that the ad was done in the style of the fictional LOST Hanso Foundation. And another person thought the ad had a GEICO feel.

See the Ocean City promotional site, More Fun Here.

by Angela Natividad    Jun-10-08    
Topic: Promotions, Strange, Video



Is that a Bike Rack, or Are You Just Happy to See Me?

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To promote Tom of Finland, a new manly-man scent from Etat Libre d'Orange, Ogilvy/Paris attached naughty images to protruding public fixtures.

Tom of Finland was a gay comic and erotica artist dedicated to preserving his craft. The Ogilvy street images follow his aesthetic.

About the scent: Antoine Lie, who created the fragrance, says the perfume manifests "a guy coming out of a shower. He's clean, but not fragranced. And he puts on leather pants."

Um, okay then. Onto the ads (with captions thoughtfully imagineered by me):

o Hard-ons on the promenade
o Dent-resistant elephant tusk
o Length isn't everything
o Warholian meter maids. Got a quarter for the big boys?
o Leaning tower of indefatigable self-esteem
o "...I guess I'm just lucky, Tad. As far as I can tell, I'm the only man capable of hugging my best friend."

The campaign started running in San Francisco at the beginning of June. They also appeared in Paris' Marais, a big gay hot-spot, last weekend.

Thanks to in:fluencia for the tip-off, and to Adrants reader Chris for the video of the Parisian wheatpasters (linked above).

by Angela Natividad    Jun- 9-08    
Topic: Brands, Guerilla, Poster, Promotions, Racy








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