Rock Fight, HKM Merge to Form Hello & Co.

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Hello & Co., the lovechild of two merged production companies, tapped Crush, Toronto to promote its debut.

The result was this animated film, where a bunch of Lemming-like squiggly-folk plop signs marked "Rock Fight" and "HKM" onto the base of a radio tower. Then the signs melt together to form Hello & Co.

Which is pretty much what happened in real life.

See Hello & Co.'s list of directors. (What's going on with the technicolor dream-fonts?)

by Angela Natividad    Jun- 9-08    
Topic: Promotions, Video



Top Forty Publicity Stunts Highligthed

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Trend Hunter has put together a stellar list of the top 40 publicity stunts. Broken into categories such as Shock, Big Stuff, Web 2.0, celebrity stunts, Fake People and Improv, favorites such as Honda's skydiving escapades, PETA's body parts, Improv Everywhere's blue shirt Best Buy stunt and Papa John's Pizza peep hole thing are featured.

But, but but...where's Cartoon Network Adult Swim's Aqua Teen Hunger Force Boston Bomb Scare stunt? Surely, that's got to top a list such as this one.

by Steve Hall    Jun- 6-08    
Topic: Guerilla, Promotions



Blyk Invents a New Name for 'Media Kit'

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Blyk, a mobile social network that hopes to one day wake up and be cool amongst 16-to-24-year-olds, has launched a "One Stop Shop for advertisers and agencies."

Don't be fooled by the name; you won't find any drag-and-drop ad placement tools. What you will find is a media kit loaded with promises, case studies and, ooh, promises. Such as:

- Over 100,000 UK 16-24s fully opted-in to receive communications on their mobile phones
- 29% average campaign response rate
- £0.53 average price per response
- Insightful reporting

If "insightful reporting" won you over too, well, go get 'em, tiger.

by Angela Natividad    Jun- 1-08    
Topic: Agencies, Online, Promotions



You Mean Behavioral Targeting Doesn't Make You Go 'Booyah'?

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Q: What's worse than hearing Kathy Lee Gifford say "Bling bling bling"?

A: Hearing a professional voice over artist say "Booyah for Boolean!" And you can thank Revenue Science for that little sphincter crunch you just did.

by Angela Natividad    Jun- 1-08    
Topic: Online, Promotions, Strange, Video



50 Cent Gets Online, Pop-Ups Go Bollywood, Safe Kitty Sex Promoted, and Crocs Trot the Globe

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- Crocs launched a travel site, Cities by Foot. Designated Crocs-wearers explore cities like Denver, New Orleans, San Francisco and Vail. Every once in awhile you get a close-up shot of their feet.

- This guy travels to India to remedy his PC pop-up problem. Hijinks ensue. My favourite line: "Just tell them to unplug it, and PLUG IT AGAIN!" Cut to the song.

- Apparently 50 Cent is social media savvy.

- The British government tries scare tactics to keep kids away from knives. They also plan to give out postcards featuring mutilated body parts.

more »



Did Anybody Notice Starbucks Covered Up its Nips?

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Honoring the demands of faint-of-heart schoolteachers, Starbucks draped hair over the nipples of its original mermaid logo, which currently appears on coffee cups to promote the new Pike Place Roast.

Advertising Age has Before and After images of the redesign. It also said one of Starbucks' current PR problems is the "widespread misperception" that the logo swap is permanent.

more »

by Angela Natividad    May-28-08    
Topic: Bad, Brands, Opinion, Promotions



Not Sure About that Dinner Party? Slip a Little Bacon Salt in Your Handbag

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Guided by the belief that everything should taste like bacon, two whimsical dreamers named Justin and Dave launched a product called Bacon Salt. Flavors come in Original, Hickory, Peppered and Natural. Buy it here.*

If you're not sold by its merits, check out Operation Bacon Salt, a patriotic effort to bring the comforting flavor of bacon to American soldiers overseas. Bacon Salt's blog keeps readers updated on Operation Bacon Salt and, as a bacony, salty bonus, provides health news and sassy Bacon Salt recipes.

Also -- also!!! -- there are shirts!

This is what the American Dream is all about. (Well, this and girl-on-girl roller derby.) Thanks blood and milk for the tip.

more »

by Angela Natividad    May-23-08    
Topic: Online, Packaging, Promotions, Strange



Get a Trashbag and Some Lipgloss. You're Going to a Recycling Party!

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Hungry Man TV is throwing an RSVP-only party for Internet Week, NY.

The theme is "Out with the Old." Attendees are encouraged to bring old mobile phones, mp3 players, digicams and other electronics for recycling.

Nifty idea. And come on, it's not like museums are falling all over themselves to pay for your mint-condition sports WalkMan.

by Angela Natividad    May-23-08    
Topic: Cause, Events, Industry Events, Promotions



Facebook Loves Itself Some Indiana Jones

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Promotions for Indiana Jones and the Kingdom of the Crystal Skull have hit Facebook with a vengeance.

250,000 free Indiana Jones virtual fedoras sold out on Wednesday and there are all kinds of film tie-ins for popular apps, including "Where I've Been," Flixster and SuperPoke.

I always suspected that no one, however noble, could actually own a whip without abusing it once in awhile. Not even Harrison Ford.

by Angela Natividad    May-23-08    
Topic: Celebrity, Online, Promotions, Sponsorship



To Celebrate Growth, Agency Offers Free Tattoos (Branded, of Course)

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In case anyone's looking for a job: "In recognition of the fact that Captains of Industry has won new business and is looking for more Captains to join its ranks, the company is offering free temporary tattoos of its logo*. Anyone who wants a nifty Captains tattoo should send their request to tattoo@captainsofindustry.com.

Get 'em while they last!

*For a limited time only, while supplies last, one per person, household or pet. Cannot be combined with any other offer. Offer void in Uzbekistan."

Have at it. Angela? The tattoo, not the job!!

by Steve Hall    May-22-08    
Topic: Agencies, Human, Promotions








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