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YouIntern Pairs Co-Eds with Agencies

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To drum up some business, YouIntern -- which launched in February -- is giving a $10 iTunes gift card away to one lucky person who registers on the site.

YouIntern is where ad students and creativity-starved agency execs can find one another. (Just ... not in the craigslist hook-up sort of way.) We love its simple but totally self-entitled "Freedom from coffee and copies" manifesto.

Agencies can post internships and give advice, like the CSO of StrawberryFrog does here. And internships can be rated. Modernista, for example, scored a 4.4 out of five.

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by Angela Natividad    Mar- 3-08   Comments ()    Bookmark and Share     
Topic: Agencies, Good, Online, Promotions

'quarterlife' Slips into Inner Recesses of UCLA Backpacks

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For the network debut of quarterlife, NBC used Free Hand Ads to promote the show across the top margin of college-ruled paper. Free Hand distributed the sheets at UCLA on February 14.

It's often said that the best ideas are the simple ones. We believe it of Free Hand Ads, so we totally don't blame them for the fact that quarterlife so enthusiastically bombed on its first night on air (totaling 3.86 million viewers, last in its class).

Some drama is better left on MySpace.

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by Angela Natividad    Mar- 3-08   Comments ()    Bookmark and Share     
Topic: Guerilla, Outdoor, Promotions

Schick Video Contest Gives Us Ad Babe Booty

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Damn, we wanna work at Circle One Marketing! Just who is that hottie with the booty sitting on that guy's lap in this AdPulp Schick Video Contest challenge entry? Say what? So Schick launches some YouTube video contest, sends out a press release full of R's and AdPulp makes fun of it along with challenging the ad community to submit a video to the Contest.

Norwalk Connecticut's Circle One Marketing (keep the Circle Jerk Marketing jokes to yourself, please) answers the challenge with Joey Sanchez and a bevy of ad babes.

by Steve Hall    Feb-29-08   Comments ()    Bookmark and Share     
Topic: Agencies, Good, Promotions, Video

SEO Firm Launches '26 Week Plan' for Internet Marketers

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Think of it as Purple Internet Marketing's 12-step plan for online marketers. Except with more steps. The big premise: "A website isn't a marketing medium."

Wait, what?

"A website," the founders argue, "is a catalyst to marketing opportunities."

Ohhh.

But don't take our grimace for it; see trusty testimonials from people like you!

by Angela Natividad    Feb-28-08   Comments ()    Bookmark and Share     
Topic: Online, Promotions, Specialty

method Ravages Mother Goose to Find Bathroom Buddies

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You know method: people against dirty? We love how their ad copy is always a little provocative, but not so saucy that you can point fingers and go, "HEY, that's DIRTY!"

We opened our emails this morning and found ourselves face-to-face with this promotion for method's latest "Bathroom Buddies": le scrub + little bowl blu. (You know, like your favourite song!)

Suddenly tag-team toilet cleaning time seems ... sexy. And strangely mod.

by Angela Natividad    Feb-28-08   Comments ()    Bookmark and Share     
Topic: Brands, Direct, Good, Online, Promotions

Incredible Inc: Punny, Less Incredible

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Incredible Inc -- which is angling for that vintage comic book feel reeeeally hard but totally missing it -- is a promotion for Xerox's ink printers. Observe how the superheros have been subtly clothed in standard print cartridge colours: cyan, yellow, black and magenta(ish).

Objectively lame.

by Angela Natividad    Feb-27-08   Comments (3)    Bookmark and Share     
Topic: Bad, Online, Promotions

Inspirational Gashapons Promote Artist-Centric Shopping Mall

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For Delay No Mall, a shopping center that supports artists, Leo Burnett/Hong Kong gave away 5000 creativity-sparking Gashapons in Causeway Bay.

"Gashapon" is the word for those toys that come in eggs. (Off-topic, do L'eggs count as Gashapons? It didn't occur to us until just now how weird it is that women can buy stockings out of gigantic plastic eggs.)

Anywho, the Gashapons contained plasticine mushy stuff that people could use to create something on the fly.

The street team then took the pieces back and instantly had 5000 creative ideas. Like this seahorse.

Neat. If you're planning a Silly Putty Sculpture Jamboree. (Which we're kind of hoping Delay No Mall is.)

by Angela Natividad    Feb-27-08   Comments (1)    Bookmark and Share     
Topic: Good, Guerilla, Promotions

Starbucks Goes on Sabbatical, Dunkin' Steals the Slack

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Starbucks is staging a sales sabbatical for several hours tomorrow. At Chairman Schultz' behest, all company-owned stores are shutting down so baristas can go back to basics.

"Starbucks partners will have an opportunity to connect and deepen their passion for coffee with the ultimate goal of transforming the customer experience," Schultz said in a staff memo.

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by Angela Natividad    Feb-25-08   Comments (2)    Bookmark and Share     
Topic: Brands, Promotions

Test Drive a Land Rover. On Your Phone!

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"But how do I do that?" you wonder.

Actually, you can't. But if you have a Blackberry, Treo or iPhone, you can locate a dealership and schedule a test drive.

"This is everything I've ever wanted!" you cry.

Wait! Don't thank us. Thank Ford, Mediaedge:cia and AdMob.

by Angela Natividad    Feb-22-08   Comments (5)    Bookmark and Share     
Topic: Brands, Campaigns, Mobile/Wireless, Promotions

You Don't Need an Actor. You Need a Wizard.

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Looking for a spokesperson? Alex Perez isn't just a spokesguy; he's an ad wizard. He's also brazenly unafraid of making those "Sex me with your eyes" poses that midlife-crisis-driven creative directors love inflicting on innocent bystanders.

Self-produced ad work includes Double A-OK for Duracell and Pepto Star for Pepto Bismol. Please watch them. Please.

by Angela Natividad    Feb-21-08   Comments (14)    Bookmark and Share     
Topic: Online, Promotions, Spoofs

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