And it's ...
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And it's ...
Animation studio th1ng helped create this ad for NBCU's PictureBox, a subscription film service. Tagline: "Movies full of emotion. Enjoy the ride." I missed the whole "emotion" vibe, but come to think of it, I did see Russell Crowe looking ragey.
Actually, that's not new.
- This has nothing to do with advertising, but watching pole dancers fight just doesn't get old.
Like crows drawn to scraps of tinfoil, the average person cannot resist the temptation of an optical illusion -- no matter how many times they've visited the Imaginarium.
To promote the Soul handset, Samsung presents 10 optical illusions in under two minutes. And while the use of optical illusions to promote the Soul is confusing in itself, the video has sparked an argument on Engadget over whether the actual number of illusions seen is 8 or 9. (It's definitely not 10.)
If that proved as pointless and disappointing to you as it did me, please accept my apologies and some Magic Eye porn.
- I realize this Turkcell spot is over a year old, but you have to appreciate that charming kid with the Turkcell "noid" antennae.
Based on the premise that the average wedding costs more than most couples can cough up ($30,000) -- and the "fact" that 08/08/08 is the most desirable Friday wedding date in history -- Eight O'Clock Coffee launched the "Gr8 Wedding D8."
The prize is a wedding on 08/08/08 at a Hamptons estate with up to 100 guests. Couples have until May 31 to register with eight reasons why they should win.
This is part of a partnership with TheKnot.com, which will manage the wedding plans and serve Eight O'Clock Coffee at the reception.
And here I was thinking that the apex of consumer surrender was a Starbucks/Tiffany's wedding. Actually, once I find a guy that goes for that (and doesn't choke on his own spit like the last one), I might still do it.
In hopes of selling, I don't know, more sweet potato casserole through May, Boston Market is trying to turn Mother's Day into a month-long event.
Visit The Moms Party to check out the campaign. And if you really want to make the matriarch cringe, upload her picture into a "President of the Moms Party!" poster.
It could always be worse.
Anyway, all members of the Moms Party will get free desserts with purchase through May at Boston Market. The more views your mom-inate (get it? Like "candidate"?) poster receives, the more likely your mom is to become the party leader.
Adult Swin, those crazy folks who bring us Aqua Teen Hunger Force has teamed with Honda for a T-shirt contest to promote the auto maker's Fit. Dubbed Adult Tees, the contents asks viewers to design t-shirts inspired by Adult Swim. The winner of the contest, which runs from May 12 for seven weeks with the sweepstakes portion from June 30 to July 7.
To promote the contest, Adult Swim will air "Fit is Go" themed on-air promotions and :30's which will encourage people to visit adultswim.com to upload their t-shirt designs and to check out other contestant's submissions. Oh, and Honda branding and videos will be all over the Adult Swim website, natch.
Oddly, as of today, there's no mention of the contest on the website yet.
Looks like Brian Collins' brand experience manifesto has made converts in the Parisian hospitality industry.
Hotel chain F1 (formerly Formule1), which targets tourists between 18-35, is promoting its "new generation" brand with the Crazy Room Tour. Bearing the slogan "Tu dormiras plus tard!" (roughly: "You'll sleep in!"), the tour will hit 18 cities with branded deejays, video games and group activities.
You'd think with $25,000 up for grabs and with industry creatives having a "leg up" on the competition, there'd be a flood of industry types entering Budget's Flip for Budget video contest. It's so simple. Easy money. Just whip up a concept explaining how to travel on a budget, grab the video camera, film the thing, submit it and cross your fingers for the $25,000.
Come on people! This is easy money! Screw all those non-industry types trying to cash in on the user-generated content craze when we ad people are the ones who are supposed to be making this stuff...and getting paid for it. Don't let consumers steal your job!
Source: Viral Video Chart