Loath to miss out on the open applications hype but too lazy (or busy hunting?) to build one, PETA is hosting a contest for people keen to develop a Facebook or OpenSocial app promoting PETA or its campaigns. (Does striptease State of the Union mean anything to you?)
"Remember: We're PETA, so don't be afraid to be racy, provocative, shocking, or even controversial if you want to," the contest info reads.
Winners get a $500 Apple gift card, which can get you an iPod touch or one-fifth of a 17-inch Macbook Pro. Entries due Jan 25 so if you're really into animal salvation, or just hate the crap out of KFC (which is as good an incentive as any), you better get crackin'.
Right now AMC TV is pushing Breaking Bad, an online campaign to help promote a new series by the same name. It debuts on January 20 and has something to do with a chemistry teacher who "breaks bad," raises hell and changes the equation.
You can do your part in changing the equation by downloading all sorts of show swag from the site. Granted, we have no idea what equation they're referring to, and most of the time you'll be staring at a cube with symbols of the elements on it because the site lags so much, but hey. Neat site. Hope it generates tons of viewers.
To bribe -- oops, drive -- people to wordherinnerd.be, a campaign subsite for Bongo gift coupons, Duval Guillaume gives us "There are better ways to be remembered!"
Here's a taste. Back at the subsite, users can upload humiliating videos of their own design. For best results, dub it with your own lame narrative. Painfully depressed host not included.
It's cool that snakes can stretch to accommodate their prey, but it's not really something we like to think about after seeing this image.
Florida is a truly fucked-up place.
Anyway, ABSOLUT VODKA is promoting its PEARS variation on 10,000 TouchTunes music systems from December 20th to January 4th. The creative will be comprised of alternating billboards: The one at left, and this one.
We want it on record that if snakes didn't creep us out, and if we happened to own one, it wouldn't eat pears. It would eat spider monkeys.
To usher in the giggles and cheer (and, uh, promote its Fool Proof insurance product), Kwik-Fit gives us Turkey Target. It's a game involving turkeys and an outfoxed fox in a Santa hat.
Kwik-Fit also launched a holiday game called Pimp My Sleigh.
Fun fun fun.
Here's a message we've never seen before.
Dude. Is this the same drink that's been promoted as the life of 11 countries? You'd think they'd have a fairly agnostic site.
WTF, Pisang Ambon? Is this some sort of joke? Your PR guy promised us cross-media, karaoke and webcam delights. WHY CAN'T WE ROCK THE PALACE?!!
Update: PisangAmbon.com does what its subsite won't. Check it out for videos of a cute blonde bartender mixing drinks. It's all very exciting and green.
And yes! There's karaoke. (Click on the clipcaster.tv icon.)
"You can't domesticate a server!" snarls one critic in this corny but clever ad for Windows Home Servers.
Adding uncharacteristic, and shyly controversial, color to a mundane office tool, Microsoft -- with (lots of!!!) help from Creature -- repositions the server as a domesticated animal.
The idea is that a stay-at-home server better assists remote knowledge workers in a more productive environment -- at home (a truly revolutionary idea, yada yada). The campaign also draws parallels between servers and stay-at-home dads. This side-snicker take on real-life issues reminds us a little of early Vista efforts.
See microsite. Promotional material also includes a book entitled Mommy, Why is There a Server in the House?, for sale on Amazon.
Bravo partnered with LimeLife to promote Top Chef, a show that's a lot like Iron Chef except not as entertaining because it isn't ever-so-crappily dubbed.
The result was a game called Top Chef Challenge, which is available on mobile phones. The object is to climb from entry-level dishwasher to 5-star chef in a virtual kitchen.
The game is available for a one-time charge of $6.99, or a $2.99 subscription fee if you happen to have a particularly extortionate US-based carrier. (Did we mention carriers suck ass? Now there are studies to prove it.)
For client AT&T, BBDO enlisted Aardman Productions, the folk responsible for Wallace and Gromit and Chicken Run, to put together this quaint little holiday ad. It's lighter and funnier than what we'd expect from AT&T, which bodes well, at least for Christmas.
In the spot, a gingerbread son (who sounds too old to be living at home) asks his dad (who's busy roofing) if he can have a GoPhone. Dad agrees. Shortly afterward, a giant human hand takes a chunk out of his house.
Aww. It's practically a cautionary tale.
Sucking helium solely for the effect it has on your voice is a time-honored tradition among kids, and probably the only instance of substance abuse you won't get vilified for.
Couple that with an effort like Elf Yourself, and you've got a bonafide interactive promotion for Alvin and the Chipmunks, the feature film based on our favourite childhood show. (Next to Shera and He-Man, anyway.)
Hit Munk Yourself to get "munked," (Get it? Chipmunks?) without the helium. It's definitely safer, even if it cuts the fun in half.
Catch our munked rendition here. And read more about the customizable viral craze, and how it relates to our old buddies Alvin, Simon and Theodore, at Brandweek.
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