'Out of Reach' Stimulates Greed Factor for Scion tC

scion-tc-plate.jpg

Ooh, ooh. More online executional madness for the limited-edition Scion tC in Galactic Gray. (Only 2300 available! Get your booster bait before it's gone.)

The ATTIK effort is a lot like this one for the limited-edition Scion xB Series 5, which is more likely to blind you with its mica sheen.

Outdoor executions will focus on demonstrating to bystanders that the car is just too cool for them. With placement and coordination by malbon Brothers Farms street teams, the car will literally move away when people draw near. (Hence the campaign name "Out of Reach.")

more »

by Angela Natividad    Mar-20-08    
Topic: Brands, Campaigns, Good, Guerilla, Online, Promotions



One Year of Standby No Good? How About 666 Days?

666-standby.jpg

Claim the I-Coloured Mobile ZJ268 today for the low price of $128 and your soul.

by Angela Natividad    Mar-20-08    
Topic: Mobile/Wireless, Promotions, Strange



Heavens, There's a Man in Those Murky Waters.

startdiving-1.jpg

This is neat. During the Wilderness Fair in Stockholm, the Miami Guerrilla Agency used removable paint to spray images of divers on the ground in the style of road signs around the area. Above the divers is an arrow pointing to the nearest body of water; below is the web address www.borjadyka.nu (www.startdiving.now). See a variation.

The promotion is for the Swedish Diving Association's "Diving Village," a Wilderness Fair attraction. Hope nobody got the wrong idea and jumped instead.

by Angela Natividad    Mar-18-08    
Topic: Events, Guerilla, Promotions



McDonald's Happy Meals Go Digital!

digital-happymeal.jpg

In conjunction with Fuel Industries, McDonald's Europe is launching digital "toys" for Happy Meals through April and May.

The "Fairies and Dragons" universe (for girls and boys, respectively) can be accessed via CD-ROMs inside old-school McD's Happy Meals. The campaign and associated characters are original creations by Fuel (for mommies who get moody about rampant product placement).

more »

by Angela Natividad    Mar-18-08    
Topic: Brands, Online, Promotions



It's a Mobile Barbeque! How Very American

great-america-bbq-tour.jpg

Tabasco's Chipotle Sauce, Weber Grill Creations seasonings, Royal Oak charcoal and Chinet tableware have joined forces with the Kansas City Barbeque Society to launch the first-ever Great American BBQ Tour.

The sample- and recipe-packed bus will start its slow journey in Rio Rancho, New Mexico during the Pork 'n' Brew BBQ Cookoff from March 28-29. It'll visit 25 cities before coming to a stop at the Jack Daniels World Championship Invitational in Lynchburg, TN (October 24-25).

See tour info and schedule.

We are hungry for rib of animal drowning in spicy sauce. And maybe apple pie with Kraft Singles on top.

by Angela Natividad    Mar-18-08    
Topic: Events, Guerilla, Outdoor, Promotions, Sponsorship



VEGAS.com Employees Have it Good. Real Good.

vegas-segway.jpg

Aw, this is cute. Watch an apathetic VEGAS.com employee explore Sodom on a Segway. We like it best when he rejects the strawberry like it's poo.

This is part of a spankin'-new VEGAS.com TV campaign called "The Vegas Experts." It cost a total of $20 million. Other spots -- produced by Stella Productions -- will follow the exploits of the Las Vegas geek squad as they go about their daily business, which is nothing like cog life anywhere else in corporate America.

Featured celebrities will include The Blue Man Group, Carrot Top and Louie Anderson against backdrops like Jubilee, Fantasy, X Burlesque and Le Reve (where this ad takes place).

by Angela Natividad    Mar-18-08    
Topic: Commercials, Promotions, Television



Killer Vines Bring Varicose Nightmares to Waking Life

vine-flesh.jpg

Yarg. To promote The Ruins -- a movie that, from what we can tell, is all about evil parasitic vines -- Ralph & Co. is encouraging internet users to disseminate this genuinely icky video. It literally hurts to watch and reminds us of this one time we had an ingrown hair that kept growing under our skin until finally... well, forget it.

Killer vines. Okay. Guess that's scarier than improbable monsters. But is it scarier than toothy vaginas and randy chlamydia?!! Well, maybe.

by Angela Natividad    Mar-14-08    
Topic: Good, Online, Promotions, Strange, Video



Military Service Glamourized with De-Glamourizing Ads

us-coast-guard.jpg

"There are many thankless jobs out there. This - isn't - one of them," barks this new ad, "Thankless Jobs," for the US Coast Guard.

Put together by Cossette, NY, the campaign aspires to draw recruits by forgoing stylized images in favor of reality. REALITY? That's funny, because the PR guy brought the spot to our attention with the following introductory pitch:

"Is it a trailer for the next Jerry Bruckheimer blockbuster? A breaking news report on a dramatic rescue? Close. It's the US Coast Guard at work."

more »

by Angela Natividad    Mar-12-08    
Topic: Commercials, Promotions, Strange, Television



Why Post Flyers When There are So Many to Vandalize?

goldfrapp-blacklipps.jpg

Okay, we love this. Instead of posting flyers for its East Village concert (which takes place either last night or right now), Black Lips (or its fans?) used ads around town to spread the word.

Black lips were drawn across the faces of models and actors, alongside the concert place and time: 3/10/08 and/or 3/11/08, Bowery Ballroom. See more at Guerilla Communication.

Black Lips' MySpace confirms the concert takes place on the 11th, not the 10th. Oh but wait, Copyranter insists it's Monday the 10th.

Well, this is guerrilla so shit happens. Either way, you missed it. (Bummer.)

by Angela Natividad    Mar-11-08    
Topic: Events, Good, Guerilla, Poster, Promotions



SXSW Gets GEICO Caveman Down with His Bad Self

marty-caveman.jpg

SXSW may not be all about advertising, but ad culture definitely spices up the debauched buffet.

At a launch party for GEICO's "I Heart Cavemen" campaign (paleolithic Facebook meets Match.com), Marty the Caveman made a well-documented cameo.

When last we saw the caveman at a party, he was all brooding solo-boy. But give him time to love the limelight, and even early man can learn to schmooze proper.

iStrategyLabs -- responsible for the "I Heart Caveman" campaign and party -- has more on the caveman's SXSW antics. Stealing Facebook groupies? Baring soul to iJustine? Picking fights? Marty was busy.

by Angela Natividad    Mar-11-08    
Topic: Campaigns, Guerilla, Industry Events, Promotions








Featured FREE Resource: