Cartoon Network Goes Viral!

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...in true Cartoon Network style: with robots. The game was put together by agency Ralph and promotes CN's Robotboy. Your job is to help test Professor Moshimo's robots. High-ranking "robo-guardians" win prizes like posters and roboreptiles.

Not especially awe-inducing. Where's the fire, Cartoon Network?

by Angela Natividad    Mar-11-08    
Topic: Campaigns, Games, Online, Promotions



Goodby, Silverstein Fobs Scented Candle Account Off to UGC

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For the Mercury Radio Awards, Goodby, Silverstein + Partners (SF) put together MakeRadio.org, where you (yes, YOU!) can put together a radio ad for Riccardi Scented Candles. The best producer wins a Mini-Mercury Award.

The website includes a creative brief and a mute girl who makes encouraging gestures. You can add music, voice overs, sound effects and whatnot to your own :30 audio spot. If so inclined, listen and rate all two of the existing entries.

more »

by Angela Natividad    Mar-10-08    
Topic: Events, Online, Promotions, Radio, Strange



If Naivete Keeps You Young, Evian Corners the Market

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Because convincing people to pay more for water in ultra-fancy packages never gets old, Evian Canada is re-launching its brumisateur facial spray this April. And at $10 per bottle, we're sure they'll call it a bargain.

According to the PR folk, this soothing spray is good for:

o Hot afternoons on the golf course
o Wedding giveaways (Eva Longoria and Tony Parker gave some away at their wedding. WAIT A SEC. Doesn't Eva drink HINT?!!)
o Setting make-up
o "Those pesky hot flashes" -- their words, not ours.

by Angela Natividad    Mar-10-08    
Topic: Bad, Brands, Packaging, Promotions



PR News Channel Launches 'YouTube for Businesses'

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...and it looks slightly left of lame. But we can see how, in the farfetched event it were to catch on like wildfire, the site would make useful Channel 6 fodder. See featured videos, including Back to School Diet Tips and (grimace) Dangers of Cigar Smoking.

by Angela Natividad    Mar- 9-08    
Topic: Online, Promotions, Video



Animated Courtney Cox Dishes on Celebrities in 'Dirt' Promos

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To help kick of Courtney's Cox' second season of Dirt on FX, recently launched design and production company Arsenal created six animated "vignettes of Hollywood stars and celebutaunts caught in the act of wild, unbecoming behavior." Each vignette is finished off with witty commentary from Courtney Cox.

There's the all too common crotch shot, the mug shot, the booty shot, the herpes/STD/overdose and more. All six do a nice job capturing Hollywood's...um...dirt, as it were.

more »

by Steve Hall    Mar- 6-08    
Topic: Cable, Good, Promotions



For Kylie Time, Just Dodge the Boss

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Ever fantasize about one-upping your boss? Forget about scoring a machine gun and leaving life in cubicletopia with a parting gift of unhinged chaos. Play Dodge the Boss instead. (For best results, do it on his or her dime.)

The game is simple but delightfully time-consuming. Use your mouse to avoid the boss-men without touching any of the sides. Dodging the boss as long as possible could land you tickets to see the sultry Kylie Minogue in Paris.

How's that for leaving the office in a blaze of glory?!

The game was disseminated by Rubber Republic and put together by Global Radio for Galaxy FM's "Love Music Love March."

by Angela Natividad    Mar- 5-08    
Topic: Campaigns, Celebrity, Games, Online, Promotions



Online Cult of Oprah Guides Users to the Light

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We never cease to be amazed by Oprah's power and pervasiveness in the culture. She can hang out with liars and just generally unpleasant people and still come out of the association reeking of rosebuds. And she's probably the only woman in the world who can get away with putting her own face on her own magazine every month without looking like a narcissist or a dictator. Do you get how amazing that is?

Anyway, Oprah has launched a 10-week class to promote a book called A New Earth: Awakening to Your Life's Purposes. The class is entirely online and free to take. The first session, which went down last night, pulled in over 700,000 fawning Oprahlytes hungry for "East-West-hybrid mysticism." Future sessions will take place every Monday.

Homegirl could brand a Bible and change every third word to "chewbacca" and she'd still come out of it making more money than Easter Island.

by Angela Natividad    Mar- 4-08    
Topic: Celebrity, Online, Promotions



YouIntern Pairs Co-Eds with Agencies

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To drum up some business, YouIntern -- which launched in February -- is giving a $10 iTunes gift card away to one lucky person who registers on the site.

YouIntern is where ad students and creativity-starved agency execs can find one another. (Just ... not in the craigslist hook-up sort of way.) We love its simple but totally self-entitled "Freedom from coffee and copies" manifesto.

Agencies can post internships and give advice, like the CSO of StrawberryFrog does here. And internships can be rated. Modernista, for example, scored a 4.4 out of five.

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by Angela Natividad    Mar- 3-08    
Topic: Agencies, Good, Online, Promotions



'quarterlife' Slips into Inner Recesses of UCLA Backpacks

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For the network debut of quarterlife, NBC used Free Hand Ads to promote the show across the top margin of college-ruled paper. Free Hand distributed the sheets at UCLA on February 14.

It's often said that the best ideas are the simple ones. We believe it of Free Hand Ads, so we totally don't blame them for the fact that quarterlife so enthusiastically bombed on its first night on air (totaling 3.86 million viewers, last in its class).

Some drama is better left on MySpace.

more »

by Angela Natividad    Mar- 3-08    
Topic: Guerilla, Outdoor, Promotions



Schick Video Contest Gives Us Ad Babe Booty

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Damn, we wanna work at Circle One Marketing! Just who is that hottie with the booty sitting on that guy's lap in this AdPulp Schick Video Contest challenge entry? Say what? So Schick launches some YouTube video contest, sends out a press release full of R's and AdPulp makes fun of it along with challenging the ad community to submit a video to the Contest.

Norwalk Connecticut's Circle One Marketing (keep the Circle Jerk Marketing jokes to yourself, please) answers the challenge with Joey Sanchez and a bevy of ad babes.

by Steve Hall    Feb-29-08    
Topic: Agencies, Good, Promotions, Video










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