So Lucky Brand Jeans, the company that traversed the States this past summer with its Denim Highway flower power bus, brings us Friday the 23rd, a Friday the 13th-style promotion complete with movie trailer that hypes its buy-one-get-one-free sale which, despite the title runs from November 18 to December 1. Of course, offering a sale on the biggest shopping day of the year is the entire point. Nothing's usually on sale that day because everyone is primed to spend ridiculous sums of money on pointless purchases anyway.
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The LG Life's Good UGC contest is coming to a close and out of almost 920 entries in toto, prime meat has been whittled to 20.
Each won a Chocolate phone, or a portable DVD player if they happen to be living in Canada. A winner among them hasn't yet been chosen by viewers.
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Remember that Wendy's/Takkle promo called My Wendy's High School Heisman Moment?
We just heard word that the contest is over. Winners include Lauren Phipps of St. Louis, MO and Briggs Orsbon of Convoy, OH. In exchange for their willingness to bare their moment of glory, they'll be going to NYC for Heisman Weekend this December.
If we'd known that playing sports in high school could lead to this kind of exhibitionist glory, we'd have been playing strip tennis for YouTube instead of spending our afternoons making drinks at Starbucks. Oh, well. R is for Regret.
MTV, Ford Models and Elizabeth Arden are conducting a cattle call for the best-looking avatar. You can enter from the virtual world for The Hills, a TV show.
It was probably stupid to think even the virtual world would be exempt from aesthetic groping by the "culture makers." But hey, at least it's a lot easier -- and maybe less morally constricting? -- to get work done to meet the standard. Whatever it is.
To reinvigorate love of starchy spud fare, McCain, makers of "the best damn chips in England" according to our in-house British consultant, tapped the expertise of Glue London, which developed the campaign; Aardman Animations; and Rubber Republic, which did the seeding.
The result was Potato Parade. For a friend, you could get a dancing line of spuds to spout praise and glory with little wooden signs.
Last year Benetton taught us that potatoes come from seeds, so madd props to Rubber Republic for "seeding" an all-singing, all-dancing parade.
Okay, that joke was just lame.
Boston's Barbarian Group had a hand in the creation of the2husbands, an online reality entertainment site on which women can pine for Zach or Tanner by submitting video pleas from which the general public will choose as wives for Zach and Tanner. Hey, finding a wife is hard work. A guy can use all the help he can get.
Complete with heart wrenching emo-vids (on the MySpace page) from Zach and Tanner, a kick off party and a MySpace page, the campaign promises to find the pair true love and $50,000 for each of the winning brides. Hey, who said marrying for money was a bad thing?
Oh, and let's not forget the little added twist. Tanner is gay but he still wants to marry a woman. Hmm. Stay tuned for the real reason behind all this.
We can't think of anybody more media-savvy than Oprah. At this point in time, it's only Oprah that could revive the idea behind the Lance Armstrong wristband. Except her version is dotted with rocks from Rwanda and guaranteed to help a woman in need.
Snatch a limited edition (of course) O Bracelet at Macy's. And check out this email campaign they're sending out. It's practically a work of art -- from the genocide survivor quote at top (you know, near Oprah's head) to the woven "path to peace" baskets that modestly ornament the bottom.
We can really only shake our heads in quiet wonder.
Twin Peaks was a great show but it's been gone for 17 years. Yes, it's been that long but CBS and Paramount seem to think fans can't get enough of Agent Cooper and Laura Palmer and have asked Mammoth Advertising to help promote the release of the Twins Peaks Definitive Gold Box Edition.
The agency came up with The Twin Peaks Coffee Brew Competition which asks people to create coffee-focused video mashups. Show creator and legendary director David Lynch, himself, will select the winner who will receive a...year's supply of Signature Cup coffee? Uh, yea, the dude brands his own coffee. The winner will also get the DVD set, of course.
If you didn't watch the show, it was truly great. Well, at least the first ten episodes or so were. Then the show took an aimless nosedive off a cliff. Sort of like the contest entries we've seen so far.
- If you're into weird sunglass ads, this one's for you.
- If your looking to create that perfect tagline, you might want to check out Nick Padmore's analysis of 115 taglines dubbed the best by some ad wankers in 2000. He's come up with five key points which make a great tagline.
- MediaBuyerPlanner reports, "Internet advertising revenues exceeded $5.2 billion in the third quarter of 2007 - yet another historic high for a quarter and a $1.1 billion increase, or 25.3 percent, over Q3 2006."
- I'll have a GAP ad with that tank of Super Unleaded and a Coke ad with that bag of Doritos.
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Remember the "flash" or index cards you used to remember spelling words in grade school? Now they're pegged to a key ring and proffered by Thumb Cards for a future in promotions.
Well, it's not the worst idea we've ever heard (toilet paper rolls? Branded college-ruled looseleaf?).
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