Think of it as Purple Internet Marketing's 12-step plan for online marketers. Except with more steps. The big premise: "A website isn't a marketing medium."
"A website," the founders argue, "is a catalyst to marketing opportunities."
But don't take our grimace for it; see trusty testimonials from people like you!
You know method: people against dirty? We love how their ad copy is always a little provocative, but not so saucy that you can point fingers and go, "HEY, that's DIRTY!"
We opened our emails this morning and found ourselves face-to-face with this promotion for method's latest "Bathroom Buddies": le scrub + little bowl blu. (You know, like your favourite song!)
Suddenly tag-team toilet cleaning time seems ... sexy. And strangely mod.
Incredible Inc -- which is angling for that vintage comic book feel reeeeally hard but totally missing it -- is a promotion for Xerox's ink printers. Observe how the superheros have been subtly clothed in standard print cartridge colours: cyan, yellow, black and magenta(ish).
For Delay No Mall, a shopping center that supports artists, Leo Burnett/Hong Kong gave away 5000 creativity-sparking Gashapons in Causeway Bay.
"Gashapon" is the word for those toys that come in eggs. (Off-topic, do L'eggs count as Gashapons? It didn't occur to us until just now how weird it is that women can buy stockings out of gigantic plastic eggs.)
Anywho, the Gashapons contained plasticine mushy stuff that people could use to create something on the fly.
The street team then took the pieces back and instantly had 5000 creative ideas. Like this seahorse.
Neat. If you're planning a Silly Putty Sculpture Jamboree. (Which we're kind of hoping Delay No Mall is.)
Starbucks is staging a sales sabbatical for several hours tomorrow. At Chairman Schultz' behest, all company-owned stores are shutting down so baristas can go back to basics.
"Starbucks partners will have an opportunity to connect and deepen their passion for coffee with the ultimate goal of transforming the customer experience," Schultz said in a staff memo.
"But how do I do that?" you wonder.
Actually, you can't. But if you have a Blackberry, Treo or iPhone, you can locate a dealership and schedule a test drive.
"This is everything I've ever wanted!" you cry.
Wait! Don't thank us. Thank Ford, Mediaedge:cia and AdMob.
Looking for a spokesperson? Alex Perez isn't just a spokesguy; he's an ad wizard. He's also brazenly unafraid of making those "Sex me with your eyes" poses that midlife-crisis-driven creative directors love inflicting on innocent bystanders.
Self-produced ad work includes Double A-OK for Duracell and Pepto Star for Pepto Bismol. Please watch them. Please.
We mentioned recently that we thought Gap's Sound of Color effort was really cool. In response to our call for news and pictures of how Gap is promoting Sound of Color at stores, Adrants reader Chris sent us the following email:
"I walked passed the GAP store on 5th Avenue in NYC this evening and it appears they have set up a Pop Up Store of some sort to promote the Sound of Color promotion. However, when I walked by it was completely empty except for a DJ and a lone employee."
Remember those Choose Your Own Adventure books that served as the gateway to your Lord of the Rings and/or Star Wars fixation?
STA Travel hopes to harness that escapist magnetism to promote the relaunch of STA Travelers, which is jam-packed with friendly thimble-shaped profile placeholders.
Play with Choose Your World Adventure. Don't worry; the website does so little that you'll still be forced to use your imagination. On the cheery up, you'll get lots of crap in your mailbox.
Last Friday Gap launched its Sound of Color effort by Rehab. It's pretty neat. Mouse over a color spectrum to watch a music video about a certain shade.
The videos aren't all commercial color-overload like we thought; it's all pretty true-to-feel. The Blakes' blue was mellow; the Raveonettes give us a stark black and white.
You can learn about the artists, get information about the theme swatch, watch interviews and makings-of, and -- most importantly -- download songs free.
Check out the Sound of Color website. We guarantee some close-to-valuable time-wastage. If anybody has photos of how Gap is promoting it in stores or elsewhere, send 'em over.