Why Not Use Moving Steps to Illustrate Variety?

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Fresh Creation sent us this neat take on escalator advertising, a model that's been hurtin' for creativity pretty much since its inception.

The ad is for Juice Salon. Each descending step reflects how a different hairstyle can change your appearance. Neato.

by Angela Natividad    Feb-18-08    
Topic: Good, Guerilla, Promotions, Video



CD-Turned-Author Self-Promotes without Spending. Much.

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CD and president Kelly Simmons of bubble, Philadelphia is sharpening her ad chops by promoting her own book, Standing Still. Released by Simon & Schuster, it's about a mom who exchanges her life for her kidnapped daughter's.

Publicity includes $200,000 of online, sweepstakes, broadcast, direct mail and guerilla efforts, allegedly all bartered.

The effort includes promotional postcards ("The ultimate beach read") stuffed in women's swimsuit orders, courtesy of Miracle Suit. A radio campaign will air on B101 FM, an indie station.

And when it rains, ziplocked flyers (via Tri-County Printers) promoting the book as "the perfect read for a stormy night" will appear on parked car windshields.

Check out Simmons' e-zine, bykellysimmons.com. You could win a Tiffany's bracelet that matches the one worn by the protagonist (product placement! Nice touch).

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Virgin Islands Tries Triggering Wanderlust with Music

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To drive tourist cash to the US Virgin Islands, JWT Atlanta and What What Films produced a promotional music video for PrimalScream's "Meant to Be."

The pop song is less primal, more bland, and ornamented with shots of the artist dancing on beaches and snapping pictures of turtles.

A ticker runs independent-looking ads that incidentally refer to the scenery: "Deals for US Virgin Islands," "St. Thomas Luxury Homes" (like, while she's in one), and "Wedding Photography" (preceding a shot where the whole video turns into a scrapbook).

We haven't yet whipped out our passports, but we are suffering from severe karaoke nostalgia. And that's a feeling you never want to have.

by Angela Natividad    Feb-15-08    
Topic: Online, Promotions, Video



Thirsty for a Mother's Love? Hit a Mother's Milk Bank

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Advanta Bank Corp's ideablob, which awards cash to entrepreneurs with great small business ideas, just handed Naomi Bar-Yam $10,000 for her business.

Bar-Yam is the co-founder of Boston's Mother's Milk Bank of New England.

*canned laughter*

The world probably laughed at blood banks, too. And sperm banks!

more »

by Angela Natividad    Feb-14-08    
Topic: Online, Promotions, Specialty



Seattle Times Takes Issue with Baring Vagina

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This month the National Council of Jewish Women, Seattle is co-sponsoring performances for The Vagina Monologues at the Museum of History and Industry.

To promote the show, it put together an ad with a vag-like heart (complete with clit!) and presented it to a passel of publications.

And while papers like JT News and some synagogues had no problem posting the ad hither and yon, the Seattle Times decided to say no. (Some advice: never do that.)

Enter fist-shaking from femme-groups and synagogues alike. Our favourite quote from the article:

[Executive director of the local NCJW chapter] Lauren Simonds says the Times' refusal to run the ad "really goes against what the Vagina Monologues is all about. It just makes [the vagina] more taboo."

Here's an idea: Want to divorce the vagina from a taboo the penis just doesn't share? Bring the fight to the big leagues. Take the doors off bathroom stalls!

by Angela Natividad    Feb-13-08    
Topic: Bad, Promotions, Publishing



It's a Chest-Based Video Showdown! Cast Your Vote for Vest or Tee

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In livid response to our post on the wearable video vest, Brand Marketers opened our eyes to T-Shirt TV, which came out before the video vest and looks way better (said them, not us).

What do you think? To democratize the options, both models are worn mainly by girls with no pants. (See vest, see tee.)

Like you'd watch TV on somebody's torso otherwise. It is to scoff.

by Angela Natividad    Feb-13-08    
Topic: Guerilla, Human, Outdoor, Promotions



Forget Sandwich Boards; Why Not Wear Video?

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"If you wear it, they will watch." That's the premise behind the concept of wearable video (patent pending).

The business plan is simple enough: just slide a video vest onto "brand ambassadors," a winning euphemism for "leggy girls in bikinis and/or short skirts walking around with audio/visual torsos." Big upgrade on ye olde standby.

Online testimonials included "Hey, cool" and "I was drawn to her."

...Yeah.

by Angela Natividad    Feb-12-08    
Topic: Guerilla, Human, Outdoor, Packaging, Promotions, Video



FTD, Download Give Geeky Incentives for Romantic Gestures

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Here's an unlikely combination.

Right now if you buy flowers from FTD.com, you could get free software from Download.com. This is part of a Valentine's Day promotion to wise geeks up to the aphrodisiac merits of floral sharing.

Behind the scenes, TrialPay gleans ad revenue from FTD to pay Download.com for the software you select. Awww. Well, nothing says romance like a classic threesome.

Go to Download.com's Valentine subsite to cash in on all the love.

by Angela Natividad    Feb-12-08    
Topic: Good, Online, Promotions



Will Ferrell's Jackie Moon Shills Bud Light And Old Spice

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Adland makes note of Will Ferrell's appearance in not just that Super Bowl commercial for Bud Light but also a series of commercials for Old Spice in which he plays the same character, Jackie Moon, the character he will play in his upcoming movie Semi-Pro bowing February 29.

There are eight videos which you can view on the Old Spice website promote both Old Spice and Ferrell's Semi-Pro movie. So we've got the King of Beers, the King of consumer packaged goods (Proctor & Gamble which owns Old Spice) and New Line Cinema all hooking up with Will Ferrell to deliver a deliciously hilarious tie in for a beer, a cologne and a movie.

by Steve Hall    Feb-11-08    
Topic: Brands, Celebrity, Good, Promotions



CareerBuilder Gruntledness Index Highlights Hotpots of Happy

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To cash in on the quiet misery that ornaments cubicle life, CareerBuilder gives us the National Gruntledness Index, which highlights the happiest places to work. Results can be divvied by industry. But if the NGI is any indicator of reality, Oklahoma City is the best place in the nation no matter what you're doing.

Contribute to the index by getting a read on your Personal Gruntedness. The test is longer than it should be, condescending in tone (hey, like your boss!) and set to music like "Brutal Flute" and "Celtic Hip-Hop." All told, it's not dissimilar to water torture or an elective butt-wax.

The average of your money, career and lifestyle comprise your final score. This was ours.

CareerBuilder, why do you want to hurt us when all we did was love you?

by Angela Natividad    Feb- 8-08    
Topic: Brands, Games, Good, Online, Promotions








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