Keley Hazell Heats Up London in Bikini For Lynx Body Spray

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Maybe because the recent Lynx (Axe) Chocolate campaign needed a bit of a kick in the ass, British hottie Keeley Hazell was snagged for a photo shoot with the chocolate flavored dudes themselves.

Wearing a chocolate colored bikini, Keeley likely gave passersby an uplifting experience as they watched her cavort with the chocolate dudes on the lawn in front of London Bridge. My God that girl is hot. See more here.

by Steve Hall    Feb- 7-08    
Topic: Celebrity, Good, Promotions, Racy



Silk-Clad Singers Bring Us Cerealbox of Love

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It's not Justin Timberlake's Dick in a Box, but Dawn's Early Knights have our more immediate interests at heart: honey-sweet lovin', coated in chocolate romance.

Visit I Made You Breakfast in Bed, a Valentine's Day effort by Honey Bunches of Oats with Real Chocolate Clusters. (Score a $2-off coupon on the site, and visit The Pantry to find out how to make artificial roses seem less ... artificial.)

Props out to Eddie, who gave us exceptionally fresh morning creepage when he personalized the song for us. With rose petals.

by Angela Natividad    Feb- 7-08    
Topic: Brands, Good, Online, Promotions



Have a Heart; Save a Manatee for Mom

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...because she'll want you to -- way more than she wants that gold necklace, or dinner with you at her favourite restaurant, or a DVD copy of Flashdance.

There's something about this Mother's Day campaign for the Save the Manatee Club that appeals to us. And we're trying really, really hard not to believe it has anything to do with Conan's manatee fetish effort.

by Angela Natividad    Feb- 6-08    
Topic: Cause, Online, Promotions



Christine Aguilera Debuts Ginormous Breasts (and CD) At Best Buy

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Last night at a West Hollywood Best Buy, Christina Aguilera turned (and perhaps lifted) heads when she made her first post-pregnancy appearance. In support of her Live and Down Under CD, she made one woman cry and, in an interview, told Ryan Seacrest on his KIIS morning show, "I'm very excited [about] this whole incredible thing that's taken place in my life, between the pregnancy and the birth. I've been brainstorming for the last nine months of my pregnancy. This next album will have a whole new me. A different me." Very different, indeed.

by Steve Hall    Feb- 6-08    
Topic: Celebrity, Events, Promotions



Gear Factor: 'Come Fly Away in a Car-Shaped Balloon!'

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Check it out -- a car that both flies and wheezes.

Video of the levitating wonder was sent to us by Gear Factor to promote its "flying" brands campaigns. If conditions are right, the balloons can play outside, too. GF calls its work "ambient media." Ooooh.

by Angela Natividad    Feb- 6-08    
Topic: Administrivia, Agencies, Outdoor, Promotions



Debbie Gibson Launches Cattle Call for Acting Camp/Reality Show

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Remember Debbie Gibson? You know, the one whose many hits include "Only in my Dreams" and "Electric Youth"?

We do, but just barely.

Here is an update on Debbie Gibson. To start with, you now have to call her "Deborah."

Anyway, Debbie Gibson is conducting scholarship auditions and a reality show taping for her pet project Camp Electric Youth (keep your volume down unless you want an electric deja vu attack). This is her performing arts summer camp for kids between seven and 17.

"I was the Hannah Montana of the '80s and I have a lot of experience and knowledge to offer today's aspiring performers," Debbie says. (Yeah. Like "you're never too young to start a career in reality TV.")

more »

by Angela Natividad    Jan-31-08    
Topic: Celebrity, Events, Promotions



Loch Ness Monster Migrates from Scotland to Tokyo

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Here's footage of the Loch Ness monster, live in Tokyo! Wait, don't pick up the crossbow just yet. It's actually just a promotion for The Water Horse.

The monster was created with help from a water screen and water jets. We hope it's not hungry for people or trucks.

Tokyo seems to be the spot where all the monsters come to play. Doesn't seeing Japanese across the screen add a realistic "monster footage!" quality to the video? We thought so, anyway.

by Angela Natividad    Jan-31-08    
Topic: Good, Guerilla, Promotions



Just in Time For the Super Bowl...Idiotic Party Ideas

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We didn't expect much from these Ground Zero-created videos for ESPN Shorts which, in partnership with Domino's, highlight the art of the sports party and provide party tips for the sports lover but when a George Washington type hauled out a t-shirt cannon, we thought, "Damn! We gotta quit spending the entire Super Bowl writing about stupid commercials, pick up a six pack and actually watch the game...with friends...at a party...with other members of the human species."

We like good, stupid fun every once in a while to spice up our life. See the video here and here.

by Steve Hall    Jan-30-08    
Topic: Good, Product Placement, Promotions, Sponsorship, Video



Piggly Wiggly: Why Diamonds? Slide Some Beef On 'Er

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For Valentine's Day, grocery chain Piggly Wiggly is offering a $5,000 diamond necklace to its Angus beef buyers. The winner will be selected on February 11.

We're weirded out by the contest creative, which feature a woman wearing meat where a diamond should be. Clearly the difference between uncut rock and uncut bloody raw rack is narrower than we thought. Check out the Say it with Beef variant.

If nothing else, we're gonna assume this means we can take Steak and Blowjob Day off the calendar.

by Angela Natividad    Jan-30-08    
Topic: Magazine, Poster, Promotions, Strange



What's that Big Dome? Oh, it's Canada

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With the help of DDB Canada, Inside Live! and Fuse OMD, the Canadian Tourism Commission erected a big dome thingy at the Canary Wharf in London. (Very Epcot.) Egged on by building projections (here and here), online ads and street activities, curious Londoners can step inside the dome and explore Canada.

The campaign lasts four weeks and is an attempt to drive more of the Queen's men and women to Canada on holiday. The dome supposedly showcases four vacation possibilities. Skiing? White water rafting? Olympic swimming? We're not sure. The possibilities hidden in that mysterious rotunda are boundless

by Angela Natividad    Jan-30-08    
Topic: Campaigns, Guerilla, Outdoor, Promotions










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