With the help of DDB Canada, Inside Live! and Fuse OMD, the Canadian Tourism Commission erected a big dome thingy at the Canary Wharf in London. (Very Epcot.) Egged on by building projections (here and here), online ads and street activities, curious Londoners can step inside the dome and explore Canada.
The campaign lasts four weeks and is an attempt to drive more of the Queen's men and women to Canada on holiday. The dome supposedly showcases four vacation possibilities. Skiing? White water rafting? Olympic swimming? We're not sure. The possibilities hidden in that mysterious rotunda are boundless
Damn. Everyone's getting in on this presidential election thing. Now we have Svedka Vodka's Svedka_grl (yea, we noticed that screename-style thingy you did) launching a campaign to put a Fembot in the White House. That's all we need. A bunch of hot looking, drunken robots running our country. On second thought, that might not be so bad.
Get ready for an explosion of cute. Yes, GAP has announced the winners of its casting call contest which selected four kids from a pool of 20 finalists which were selected from a pool of 800,000. The winners, which were determined from 500,000 votes cast by the public, were announced on the Rachael Ray show.
In partnership with Kodak, the GAP launched it casting call back in October 2007. One assumes we'll be seeing a lot of these cuties in the year to come.
Tomorrow WhittmanHart Interactive launches American Gladiators, an online homage to the original series, to promote MGM's new American Gladiators.
Old-school fans can find out where their favorite original Gladiators are today. (The revelations will probably be depressing.) Video of best hits and stunts will also be hosted.
American Gladiators did something to our perception of adulthood as kids. We knew if there was even a small chance of wearing leotards and beating the crap out of people with giant batons on TV, there was nothing to fear about growing up.
As part of her trip to the Philippines courtesy of the Philippine Tourism Department, HappySlip is advertising news of her Meet & Greet in Manila at the Mag:net Cafe this February 7. Get on the guest list at happyslip.yehey.com (Yehey! is the Philippine Yahoo!, kind of). The fun and games go down from 11am-3pm.
Seeing as how this is for Philippine tourism and we want to put our best foot forward, it might be a good idea to filter the ads appearing at the end of the videos. Unless FilipinaHeart.com is a proud sponsor...?
We always new Jay Mohr was an actor. We never really knew he was a comedian (we gave up on SNL long ago and, more recently, never watched Last Comic Standing). Apparently, appreciates his comic abilities and hooked up with him for a video contest called TaxLaugh in which entrants vie for a $10,000 and a chance to open for Mohr prize by submitting three minute comedy vids.
Jay tells us, "Most people think doing your own taxes is hard and being funny is easy. We're out to prove them wrong. TaxLaugh will give comedians the chance to make a name for themselves by making people laugh about something no one likes - taxes."
Match.com swears if in six months you don't live out a love story with someone from its site, you can have six more months of free service to make up for it.
Not all tell-worthy stories end happily though. Sometimes you get locked out or hosed -- which, now that we think about it, isn't nearly as bad a fate as this one.
Battering its usual "boo-hoo, we are too racy for Fox" shtick, GoDaddy sent us a celebratory pressie reading something like, "FINALLY, they've approved one of our deliciously naughty spots for the Super Bowl!"
The ad features Danica Patrick. And while GoDaddy didn't send us a teaser for that, it did send us one for yet another rejected ad called "Exposure." It's supposed to be a spoof of "a certain pop culture celebrity phenomenon" and Danica thinks it's really funny (we suspect she's contractually required to). See the whole thing here on game day.
If the internet has taught college kids anything, it's that panhandling is a totally stigma-free sport.
With that in mind, Campus Food -- a network of college restaurants that let students order online -- has launched a Facebook app called Food Friendzy. The pitch: "Free food for poor college kids nationwide!" The premise: win free food by playing online games and sharing the app with friends.
Ugh. Whatever happened to the glory days of quiet submissiveness to four years of Ramen? There's nothing wrong with Ramen.
Under Armour's advertising in the Super Bowl this year. And it doesn't want to do funny.
The ad teasers take place in Under Armour City. Get a load of the grit-is-gorgeous feel. (The creators bear crosses from previous successes, which include The Matrix and 300.)
The CGI-abusing spots are for The New Prototype (a shoe, though we briefly swore it was a new modem), coming out May 3rd. The first spot will air a week or so before the Super Bowl. We're not clear if that's the same one Under Armour will use during the Super Bowl.
We hope it's got a new one to blow on that overpriced slot, considering the ad of choice marks Under Armour's virgin foray into the football/ad bonanza.