Sarah Michelle Gellar, Eva Longoria Drink HINT to Reinvigorate Careers

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What do you do when you've pigeonholed your career in an award-winning TV series? If Eva Longoria and Sarah Michelle Gellar are any indication, you get behind a beverage. (Or change your name. The sirens of Desperate Housewives and Buffy the Vampire Slayer are now, legally, Eva Longoria Parker and Sarah Michelle Prinze. Uh ... yeah.)

Eva and Sarah, among other celebrities, are helping promote a flavored water drink called HINT. It boasts zero calories, no artificial sweeteners and total lack of tact.

Here's to their health. (We're brand-whore traditionalists, so we'll stick with Evian.)

by Angela Natividad    Jan-16-08    
Topic: Brands, Celebrity, Promotions



Swiffer Needs Your Help For YouTube Contest

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Calling all bored creatives! Swiffer needs you! Swiffer has teamed with Warner music for a YouTube "Swiffer Break-up Music Video Contest" in which contestants create break up videos explaining how they broke up with their old cleaning product and switched to Swiffer. There's just one problem. There's only two entries so far. So, come one. Help out. Don't let let Swiffer suffer the embarrassment of hosting a YouTube contest in which no one participates. Besides, you could win $15,000.

by Steve Hall    Jan-14-08    
Topic: Good, Promotions, Video



Penn Farm Show Promotes Wares with Butter Bus

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Butter is important.

What, you don't believe us? You clearly don't live in Pennsylvania, where it serves as a crucial vehicle for grade school transportation.

by Angela Natividad    Jan- 8-08    
Topic: Events, Promotions, Strange



Purdue Employees Federal Credit Union Blows Nose with Brand

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We just got a press release that starts, "PURDUE EMPLOYEES FEDERAL CREDIT UNION BLOWS AWAY THE COMPETITION." And no, it's not a reference to some landmark deal-making.

It's an announcement about its AdPack marketing strategy!

The credit union is giving away 20,000 branded tissue packs at Purdue University football games. The packs read, "Don't blow it with another credit card."

Har har.

We made a lot of "blow" references in college, but none of them actually had to do with credit cards. Well, except for one.

by Angela Natividad    Jan- 8-08    
Topic: Bad, Promotions



What Do the Battle of Thermopylae and Chippendales Have in Common? SPARTANS!

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Those who watched 300 in a theatre full of high school kids know it was just a matter of time before the film sparked an epic spoof with a disco king-meets-Bring it On kind of feel.

And no, we're not talking about this.

The wait's over. Meet the Spartans. The trailer's almost as guffaw-inducing as 300 itself.

by Angela Natividad    Jan- 8-08    
Topic: Online, Promotions



ABC, Kimberly-Clark Intervene on Rooms in Need of Therapy

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ABC's The View and Kimberly-Clark -- the pretty name behind a bunch of brands lying around your house -- are conducting their second annual Room-a-Day Giveaway. 16 people will get 25 grand for a room makeover from January 12 to March 7.

15 winners will be announced on the show; the 16th will appear on the March 13 episode. Last year (arguably the height of the UGC craze) the contest got about 3.6 million entries.

It's not like there's anything else to watch, right? Damn writers strike.

by Angela Natividad    Jan- 8-08    
Topic: Brands, Promotions, Television



Stripping Knight Promotes Budget Pizza. (Huh?)

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This Round Table ad by WONGDOODY has a stripping knight in it. It's not as exciting as it sounds, but it's probably funny as hell when you're high. (Then again, so is this.)

The ad is for Big Vinnie, a New York-style pizza for the budget-conscious. (But who's gonna remember that?!)

by Angela Natividad    Jan- 7-08    
Topic: Brands, Commercials, Promotions, Strange, Television



PETA Rides UGC for Big In on Open Apps Craze

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Loath to miss out on the open applications hype but too lazy (or busy hunting?) to build one, PETA is hosting a contest for people keen to develop a Facebook or OpenSocial app promoting PETA or its campaigns. (Does striptease State of the Union mean anything to you?)

"Remember: We're PETA, so don't be afraid to be racy, provocative, shocking, or even controversial if you want to," the contest info reads.

Winners get a $500 Apple gift card, which can get you an iPod touch or one-fifth of a 17-inch Macbook Pro. Entries due Jan 25 so if you're really into animal salvation, or just hate the crap out of KFC (which is as good an incentive as any), you better get crackin'.

by Angela Natividad    Jan- 7-08    
Topic: Brands, Cause, Online, Promotions



AMC Breaks 'Breaking Bad' with New Site, and that's About All We Know

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Right now AMC TV is pushing Breaking Bad, an online campaign to help promote a new series by the same name. It debuts on January 20 and has something to do with a chemistry teacher who "breaks bad," raises hell and changes the equation.

You can do your part in changing the equation by downloading all sorts of show swag from the site. Granted, we have no idea what equation they're referring to, and most of the time you'll be staring at a cube with symbols of the elements on it because the site lags so much, but hey. Neat site. Hope it generates tons of viewers.

by Angela Natividad    Jan- 3-08    
Topic: Online, Promotions



One Reason We'll Remember Bob Saget More Fondly than He Deserves

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To bribe -- oops, drive -- people to wordherinnerd.be, a campaign subsite for Bongo gift coupons, Duval Guillaume gives us "There are better ways to be remembered!"

Here's a taste. Back at the subsite, users can upload humiliating videos of their own design. For best results, dub it with your own lame narrative. Painfully depressed host not included.

by Angela Natividad    Jan- 2-08    
Topic: Online, Promotions








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