ABSOLUT PEAR VODKA Promoted With Gluttonous Snake

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It's cool that snakes can stretch to accommodate their prey, but it's not really something we like to think about after seeing this image.

Florida is a truly fucked-up place.

Anyway, ABSOLUT VODKA is promoting its PEARS variation on 10,000 TouchTunes music systems from December 20th to January 4th. The creative will be comprised of alternating billboards: The one at left, and this one.

We want it on record that if snakes didn't creep us out, and if we happened to own one, it wouldn't eat pears. It would eat spider monkeys.

by Angela Natividad    Dec-20-07    
Topic: Outdoor, Promotions, Sponsorship



Getting Tired of the Holiday Spirit Yet? We Kind of Are

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To usher in the giggles and cheer (and, uh, promote its Fool Proof insurance product), Kwik-Fit gives us Turkey Target. It's a game involving turkeys and an outfoxed fox in a Santa hat.

Kwik-Fit also launched a holiday game called Pimp My Sleigh.

Fun fun fun.

by Angela Natividad    Dec-17-07    
Topic: Games, Online, Promotions



Alcoholic Beverage Raises Hopes, then Pisses on Our Parade

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Here's a message we've never seen before.

Dude. Is this the same drink that's been promoted as the life of 11 countries? You'd think they'd have a fairly agnostic site.

WTF, Pisang Ambon? Is this some sort of joke? Your PR guy promised us cross-media, karaoke and webcam delights. WHY CAN'T WE ROCK THE PALACE?!!

Update: PisangAmbon.com does what its subsite won't. Check it out for videos of a cute blonde bartender mixing drinks. It's all very exciting and green.

And yes! There's karaoke. (Click on the clipcaster.tv icon.)

by Angela Natividad    Dec-11-07    
Topic: Bad, Online, Promotions



Stay-at-Home Servers Model Dads in the Homefront

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"You can't domesticate a server!" snarls one critic in this corny but clever ad for Windows Home Servers.

Adding uncharacteristic, and shyly controversial, color to a mundane office tool, Microsoft -- with (lots of!!!) help from Creature -- repositions the server as a domesticated animal.

The idea is that a stay-at-home server better assists remote knowledge workers in a more productive environment -- at home (a truly revolutionary idea, yada yada). The campaign also draws parallels between servers and stay-at-home dads. This side-snicker take on real-life issues reminds us a little of early Vista efforts.

See microsite. Promotional material also includes a book entitled Mommy, Why is There a Server in the House?, for sale on Amazon.

by Angela Natividad    Dec-10-07    
Topic: Brands, Good, Promotions



Can't Ascend at Work? Practice On Your Phone

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Bravo partnered with LimeLife to promote Top Chef, a show that's a lot like Iron Chef except not as entertaining because it isn't ever-so-crappily dubbed.

The result was a game called Top Chef Challenge, which is available on mobile phones. The object is to climb from entry-level dishwasher to 5-star chef in a virtual kitchen.

The game is available for a one-time charge of $6.99, or a $2.99 subscription fee if you happen to have a particularly extortionate US-based carrier. (Did we mention carriers suck ass? Now there are studies to prove it.)

by Angela Natividad    Dec-10-07    
Topic: Games, Promotions



Cruelty to Cookies Promote AT&T GoPhone

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For client AT&T, BBDO enlisted Aardman Productions, the folk responsible for Wallace and Gromit and Chicken Run, to put together this quaint little holiday ad. It's lighter and funnier than what we'd expect from AT&T, which bodes well, at least for Christmas.

In the spot, a gingerbread son (who sounds too old to be living at home) asks his dad (who's busy roofing) if he can have a GoPhone. Dad agrees. Shortly afterward, a giant human hand takes a chunk out of his house.

Aww. It's practically a cautionary tale.

by Angela Natividad    Dec- 7-07    
Topic: Commercials, Good, Promotions



Not Into Elves? Become a Chipmunk

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Sucking helium solely for the effect it has on your voice is a time-honored tradition among kids, and probably the only instance of substance abuse you won't get vilified for.

Couple that with an effort like Elf Yourself, and you've got a bonafide interactive promotion for Alvin and the Chipmunks, the feature film based on our favourite childhood show. (Next to Shera and He-Man, anyway.)

Hit Munk Yourself to get "munked," (Get it? Chipmunks?) without the helium. It's definitely safer, even if it cuts the fun in half.

Catch our munked rendition here. And read more about the customizable viral craze, and how it relates to our old buddies Alvin, Simon and Theodore, at Brandweek.

by Angela Natividad    Dec- 7-07    
Topic: Good, Online, Promotions



Brawndo Graduates from Big Screen to Seven Eleven

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If you saw Idiocracy, you know what Brawndo is: the energy-pumped thirst mutilator that's so potent it replaces water, even for crop irrigation.

Now you can use Brawndo to water your own plants, or at least soothe you while thirsty. The drinks are slated to start appearing at 7-Elevens, says Uncrate.

by Angela Natividad    Dec- 7-07    
Topic: Good, Packaging, Promotions



Simple Scare Tactic May Sow Seeds for 'Dino Death Trap'

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zig, Chicago built this playful, tamely sadistic little site, Dino Central Park, to get kids to watch Dino Death Trap, which airs on the National Geographic Channel this Sunday.

The rules are simple, the results entertaining: pick a dinosaur. Embody the dinosaur. You're presented with a nighttime view of Central Park, and every time somebody walks by, you push the ROAR button!

We forgot how much we liked dinosaurs.

by Angela Natividad    Dec- 6-07    
Topic: Good, Online, Promotions



YouMail Disseminates Custom-Made Blake Lewis Mobile Messages

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Feeling uncool? Get American Idol's Blake Lewis to croon out a message for your cell phone, courtesy of YouMail.

These custom-made celebu-greetings must wreak havoc on Blake Lewis' actual friends. If anybody can get Blake to pick up their phone and sing on command, what use will he be to them now?

by Angela Natividad    Dec- 6-07    
Topic: Bad, Promotions








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