Behind Megan Fox, MTV Does Facebook, Left is Right

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- A behind the scenes look at the recent Megan Fox Emporio Armani shoot. 'Nuff said.

- About.com Advertising blogger Paul Suggett has had it with ads that use actors who pretend to be a brand.

- MTV is doing a behind-the-scenes look at Facebook employees.

- Here's the latest Left Brain Right Brain ad for Mercedes Israel. Shalmor Avnon Amichay/Y&R Interactive Tel Aviv created.

- Galpin Jaguar says, "If a customer buys or leases an eligible comparably equipped Mercedes, BMW, Audi, Lexus or Porsche within 10 days after a new Jaguar test drive at Galpin, they will receive an American Express Gift Card valued at $1,000,"

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by Steve Hall    Mar-29-11    
Topic: Campaigns, Promotions, Social, Trends and Culture



Carlsberg Attempts to Liven Up Reserved Swedes

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On April 5 Carlsberg will launch Unbottle Yourself, a competition that will encourage Swedes to engage in outgoing "missions" designed to "unbottled" the nation's apparently pent up reservations. The winner will get a free trip to Hong Kong.

The competition is delivered via mobile with an iPhone and Android app that includes over 500 missions such as silly in-store dances and dares to process one's love for another.

Prepare yourself for much light-hearted idiocy. But who knows. The competition could be the purveyor of the next viral sensation.

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by Steve Hall    Mar-29-11    
Topic: Mobile/Wireless, Promotions, Social



Buick and Millennial Media Launch Scholarship Program

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Here's our question regarding the launch of Millennial Media's Buick Achievers Scholarship Program which plans to reward 1,100 students merit-based scholarships; how many students have ever even heard of Buick? Apart from Oldsmobile, it's most definitely your grandfather's car and nothing anyone under 30 would likely be caught dead driving.

Of course, when it comes to scholarships, we can't imagine a single student giving a crap about where scholarship money comes from as long as it comes. So Buick, it's all good with us.

by Steve Hall    Feb-15-11    
Topic: Promotions



KFC to Award $20,000 in Food to a 'So Good' City

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To promote KFC's Festive Feast, a 12-piece, time-saving meal, the brand is asking fans to explain why their hometown deserves a holiday season visit from KFC's "So Good" Secret Santa/Colonel, who will hide miniature prize-filled KFC buckets throughout the city.

On December 21, the winning city will awake to find mini versions of KFC's chicken buckets hidden by a Colonel Sanders lookalike dressed in Santa apparel. Each bucket will hold cash gift cards and gift checks for KFC food totaling $20,000.

Residents can get into the game with a good 'ol fashioned email to KFCSoGoodHoliday@gmail.com with an explanation as to why their home town is in need of a visit from the "So Good" Secret Santa.

by Steve Hall    Dec-10-10    
Topic: Promotions



People Get Naked For Free Clothes

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This morning around 2AM, Advertising Age reports a line of people in their underwear began to form in front of clothing store Desigul. It was part of a promotion, Undie Party, that offered a free top and bottom to the first 100 people who showed up wearing only underwear. It's the second Undie Party the retailer has held in New York since it began three months ago.

The second 100 people in line received 50 % off anything they chose to buy. Advertising Age's Todd Stone interviewed those who stood in line and those who made it through the doors once the store opened. Todd's best line in his article: "Some were guys, some were girls, some looked great without clothes, some not so much." Very true.

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by Steve Hall    Sep-29-10    
Topic: Promotions



IAB Announces Competition to Create New Ad Formats

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Hoping to "fuel online creativity and move brand marketing dollars to interactive" and spitting in the face of the notion the banner is dead, the Interactive Advertising Bureau, standards body for interactive advertising formats, is, for the first time, hosting a competition to develop new online advertising units.

IAB president and CEO Randall Rothenberg said, "We are launching a formal call to action today for creatives, technologists, publishers, marketers - the entire advertising and marketing ecosystem - to bring us their best ideas for ad formats. The Internet has opened a floodgate of creativity, and it is critical that we fashion an environment where both the art and science of advertising can flourish and deliver engaging experiences that resonate with consumers and build brands."

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by Steve Hall    Sep-27-10    
Topic: Online, Policy, Promotions



Butt Banned, Bikinis Rap, Nokia Backfires, Bingo Bombs

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- It's not only boobs that cause ads to get banned. Butts do too. According to the Russian Office of Federal Antimonopoly Service "indecent image of a woman's body cannot be placed in a public place."

- I'm on a boat. Absolutely nothing to do with advertising. At all. In anyway, shape or form. But it is hot. Bikinis, rap, profanity.

- Nokia HTC stunt backfires.

- There's a lot of ways to promote your bingo site. This is one of the more, um, odd methods.

- Pope your ride.

- Draw your own conclusions about Cornelius Trunchpole.

- Speaking of Cornelius Trunchpole, Sound Lounge has an interview with the man. The joke gets even more preposterous.

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by Steve Hall    Sep-16-10    
Topic: Packaging, Policy, Promotions, Social, Super Bowl 2011



Microsoft Seeks Budding Filmmakers For Film Festival

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A new campaign is being seeded for Microsoft 7. The campaign takes the form of a video competition (on a site which currently doesn't seem to work...at least with Firefox...which might be why) which seeks seven second videos from filmmakers who could end up having their submissions shown at this year's 54th BFI London Film Festival. Video's should reflect the budding filmmaker's favorite film or genre.

Here's the first promotional clip which will soon be followed by four others.

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by Steve Hall    Sep-15-10    
Topic: Promotions, Social, Video



Mess With Sasquatch, Win a Trip to Vegas

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Jack Link's Beef Jerky is out with another promotion giving film and advertising students a chance to create their own Jack Link's TV commercials. Called "Messin' With...? Student Film Contest" the offering invites students to create and produce a 30-second TV spot using Jack Link's Messin' With Sasquatch advertising campaign, launched four years ago, as their guide.

From September 1 through October 20, students can submit their videos to Jack Links. The winning submission will air on ESPN during the 2010 World Series of Poker Final Table in November. In addition, the winner will receive a Sasquatch-sized prize package worth $2,500 which includes a trip for two to Las Vegas at the Rio® All-Suite Hotel and Casino (um, there's better casinos there, people), two tickets to attend a World Series of Poker viewing party, an expense allowance, product and other prizes.

Sounds like a lot of work just to go to Vegas. It'd probably cost less and take less time to just book a flight and hotel or a weekend and have fun on your own.

Wait a minute. Are you serious, Jack Links? The "Learn More" link off your contest page is a link to a PDF of the press release? Lame. Very lame.

by Steve Hall    Sep- 2-10    
Topic: Promotions



Playboy Seeks Hottest Social Media Babe

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Playboy has been curating a Miss Social competition which seeks to name the hottest woman using social media. Over 2,000 nominees, who had to use social networking sites (e.g., YouTube, Twitter, Facebook) to promote themselves and urge their friends/followers/family/public to vote for them using a specific keyword and mobile shortcode, have been winnowed down to 16 finalists.

The finalists will face off against one another in a bracket competition with the winner chosen by the public via text. All 16 finalists are beautiful women. All have wonderful attributes. The choice will not be an easy one.

But we're going to offer up some choices of our own.

Best Figure: Dewi
Best Booty: Kristin
Cutest: Sarah
Best Boobs (real): Amy
Best Boobs (Questionable): Chaney
Best (Most) Tattoo: Asia

Cast your vote here.

by Steve Hall    Aug-25-10    
Topic: Promotions, Racy, Social








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