Led by MTV, Virtual Beauties Get the Lewd Eye

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MTV, Ford Models and Elizabeth Arden are conducting a cattle call for the best-looking avatar. You can enter from the virtual world for The Hills, a TV show.

It was probably stupid to think even the virtual world would be exempt from aesthetic groping by the "culture makers." But hey, at least it's a lot easier -- and maybe less morally constricting? -- to get work done to meet the standard. Whatever it is.

by Angela Natividad    Nov-16-07    
Topic: Brands, Online, Promotions, Strange



For McCain, British Potatoes Go on Parade

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To reinvigorate love of starchy spud fare, McCain, makers of "the best damn chips in England" according to our in-house British consultant, tapped the expertise of Glue London, which developed the campaign; Aardman Animations; and Rubber Republic, which did the seeding.

The result was Potato Parade. For a friend, you could get a dancing line of spuds to spout praise and glory with little wooden signs.

Last year Benetton taught us that potatoes come from seeds, so madd props to Rubber Republic for "seeding" an all-singing, all-dancing parade.

Okay, that joke was just lame.

by Angela Natividad    Nov-16-07    
Topic: Brands, Campaigns, Online, Promotions



Zack and Tanner Want Wives, Let Public Decide, Offer $50K to Winners

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Boston's Barbarian Group had a hand in the creation of the2husbands, an online reality entertainment site on which women can pine for Zach or Tanner by submitting video pleas from which the general public will choose as wives for Zach and Tanner. Hey, finding a wife is hard work. A guy can use all the help he can get.

Complete with heart wrenching emo-vids (on the MySpace page) from Zach and Tanner, a kick off party and a MySpace page, the campaign promises to find the pair true love and $50,000 for each of the winning brides. Hey, who said marrying for money was a bad thing?

Oh, and let's not forget the little added twist. Tanner is gay but he still wants to marry a woman. Hmm. Stay tuned for the real reason behind all this.

by Steve Hall    Nov-15-07    
Topic: Online, Promotions, Strange



Oprah to Fight Genocide, AIDS, Poverty with Bracelets

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We can't think of anybody more media-savvy than Oprah. At this point in time, it's only Oprah that could revive the idea behind the Lance Armstrong wristband. Except her version is dotted with rocks from Rwanda and guaranteed to help a woman in need.

Snatch a limited edition (of course) O Bracelet at Macy's. And check out this email campaign they're sending out. It's practically a work of art -- from the genocide survivor quote at top (you know, near Oprah's head) to the woven "path to peace" baskets that modestly ornament the bottom.

We can really only shake our heads in quiet wonder.

by Angela Natividad    Nov-14-07    
Topic: Celebrity, Online, Promotions



Quirky 'Twin Peaks' Gets Quirky DVD Promotion

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Twin Peaks was a great show but it's been gone for 17 years. Yes, it's been that long but CBS and Paramount seem to think fans can't get enough of Agent Cooper and Laura Palmer and have asked Mammoth Advertising to help promote the release of the Twins Peaks Definitive Gold Box Edition.

The agency came up with The Twin Peaks Coffee Brew Competition which asks people to create coffee-focused video mashups. Show creator and legendary director David Lynch, himself, will select the winner who will receive a...year's supply of Signature Cup coffee? Uh, yea, the dude brands his own coffee. The winner will also get the DVD set, of course.

If you didn't watch the show, it was truly great. Well, at least the first ten episodes or so were. Then the show took an aimless nosedive off a cliff. Sort of like the contest entries we've seen so far.

- If you're into weird sunglass ads, this one's for you.

by Steve Hall    Nov-14-07    
Topic: Consumer Created, Online, Promotions, Video



Taglines Analyzed, Ads Pumped, Songs Given

- If your looking to create that perfect tagline, you might want to check out Nick Padmore's analysis of 115 taglines dubbed the best by some ad wankers in 2000. He's come up with five key points which make a great tagline.

- MediaBuyerPlanner reports, "Internet advertising revenues exceeded $5.2 billion in the third quarter of 2007 - yet another historic high for a quarter and a $1.1 billion increase, or 25.3 percent, over Q3 2006."

- I'll have a GAP ad with that tank of Super Unleaded and a Coke ad with that bag of Doritos.

more »

by Steve Hall    Nov-14-07    
Topic: Promotions, Research, Tools, Video



Flashcards Get Facelift, Come Back 'Thumbelievable'!

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Remember the "flash" or index cards you used to remember spelling words in grade school? Now they're pegged to a key ring and proffered by Thumb Cards for a future in promotions.

Well, it's not the worst idea we've ever heard (toilet paper rolls? Branded college-ruled looseleaf?).

by Angela Natividad    Nov-13-07    
Topic: Direct, Promotions, Strange, Tools



'Mariah Carey' Winner of Photobucket Celebrity Chick Contest

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Photobucket has announced the winner of its month long Celebrity Chick contest which asked people to send in images of themselves if they thought they looked like a celebrity. It was a promotion for the record label Disturbing Tha Peace and the label's recent single, Celebrity Chic with Ludacris, Chingy, Steph Jones and Small World.

Laura Pasqualoni was the winner with judges deeming her the best look-a-like to Mariah Carey. You can check out all the contestants here as well as the Celebrity Chick single.

by Steve Hall    Nov-13-07    
Topic: Good, Online, Promotions, Social, Video



nip/tuck in Hollywood Makes Bandage Removal the New Striptease

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To promote season five of nip/tuck on FX, and its move from Miami to LA, Hadley Media helped orchestrate a holographic public appearance by actors Dylan Walsh and Julian McMahon in the front office window at McNamara/Troy, the LA-based plastic surgery practice.

Until November 16th, you'll be able to catch the offices and holograms in Hollywood. The sideshow spectacle includes the McNamara/Troy waiting room, a live "patient" and the unwrapping of bandages from an attractive client. Sneak peek and image gallery are available at the site.

Fans can also leave live messages on the answering service. And while you probably won't be able to buy a fake nose, there's plenty of other fake stuff to go around. (Doctors and offices, to start.)

In recent weeks, an Adrants colleague took advantage of the promotion to get one of the good doctors to leave a message on our voice mail about the, uh, "work" we ought to get done. We were bummed, mainly because we had that part done already.

Did nobody notice?

by Angela Natividad    Nov-12-07    
Topic: Guerilla, Promotions, Strange



Coffee Shops, Canada Horrifies, Workplace Defaces, Dell Over Tries

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- Get your free, steaming cup of Eight O' Clock Coffee when the brand gives the stuff away at nine U.S. malls on black Friday, the perennial number one shopping day of the year.

- Jesus fucking Christ! Could this spot....and this one be any more blunt in delivering its "prevent accidents" message? Via.

- Dell's got some weird shit going on with its IT Room viral wannabe project.

- Advertising or Peanuts has re-branded and re-focused and will leave behind what it claims to be a "creepy advertising house of mirrors" that is the world ob advertising blogs in favor of a daily column written by "a different advertising big-brain for every day of the week." Nice but it might be nice to add a "home" link to individual story pages to easily get to the main page without the hassle of cutting the URL. Link your header logo. It's the easiest solution. Oh, there's a link at the bottom of the page. Not so obvious.

more »

by Steve Hall    Nov-12-07    
Topic: Best, Promotions, Video








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