Stinkton Heights Gets Bumrushed by Ban Girl in Online Drama

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Of all the forms of product advertising in the world, we hold a special place in our hearts for personal hygiene efforts.

They walk this terrific moral and social line that's bound to result in lots of misunderstandings and wince-worthy ads. (Consider the moral dilemma sparked by the Dove and Axe campaigns. And the ads from when Lysol used to be a douche!)

For client Ban, Enlighten gives us Feel Ban Fresh. Follow the drama of small town Stinkton Heights, where everyone smells terrible and our protagonist, An Inconvenient Girl, tries unraveling the underlying problem. (On her MySpace, of course.)

It's times like this when we actually see Peyton Place in an idyllic light. Because while it housed plenty of skeletons, it lacked cheesy product promotion. ("Go Skunks!" Really?)

by Angela Natividad    Oct-29-07    
Topic: Opinion, Promotions



Guinness Generates Online 'Beer ARG,' Launches Mystery Site

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If the Guinness ad scavenger hunt actually sparks your curiosity, we've got news for you: Guinness Tipping, the official campaign site, has been launched, courtesy of iChameleon Group.

The plot thickens with the inclusion of dominoes and mystery numbers. There are also people in an unfiction forum calling the ad-hunt a "beer ARG" comparable to a previous Stella Artois effort which we thought was interesting but never heard about again.

Happy hunting. We're getting curious about the treasure on the other side of this rainbow.

by Angela Natividad    Oct-29-07    
Topic: Games, Guerilla, Online, Promotions



SF Zoo Uses Word Associations to Drive Traffic to Animal Kingdom

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This simple three-note spot convinced us, in just 10 seconds, that we need to visit the zoo.

Badly.

And you probably do too. Props to Fresh Creation for pointing it out.

by Angela Natividad    Oct-26-07    
Topic: Commercials, Good, Promotions, Video



Lufthansa Highlights Cultural Rumors With Video Contest

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Lufthansa has launched RumorTravels, a campaign which highlights the prevailing stereotypes about countries around the world and why "You'll never know if you don't go." In several videos, countries such as Sweden, Germany and France are imagined by would be travelers.

There's also a contest which encourages people to submit rumors about a foreign country in the form of a video or a story for chance to win two round trip tickets from the U.S. to anywhere in Europe. We'll take Sweden.

by Steve Hall    Oct-26-07    
Topic: Campaigns, Good, Promotions, Video



Pow Pool is Really Not that Great. So There!

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To promote either 5 Gum or Orbit (because those are the ads that pop up), Candystand gives us Pow Pool, where you shoot little time-bombs into holes before they explode.

The game was developed by Stimunation in Germany. Like any pool tourney it's a matter of getting your angles just right.

But we're not engineers, and we're really bad at this game, so in our minds it possesses absolutely no value at all in the known universe.

by Angela Natividad    Oct-25-07    
Topic: Games, Online, Promotions



Jedi Mind Tricks (Don't Quite) Help Promote Criss Angel's 'Phenomenon'

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Phenomenon, a crappy '90s movie with John Travolta, is now a crappy 21st-century TV show with Criss Angel.

Play the promotional game. Criss and minion Uri Geller will try to convince you they are reading your mind with a little numbers game.

It's pretty clever if you're in the 5th grade, but at the very least it gets you to play so you can be all cynical about it afterward.

We recommend you turn your sound off unless you're into that whole Universal Studios feel.

by Angela Natividad    Oct-25-07    
Topic: Celebrity, Games, Online, Promotions



Strange Detective Tales to Premiere Oct 30 on Hungry Man TV

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HungryManTV is coming out with a new web series called Strange Detective Tales: Dead on Stage this Oct 30th.

The series stars Dracula's Renfield and Frankenstein's Dr. Igor Vorlic -- in Hollywood. And because it's ironic social commentary, the monsters are trying to stop big bad humans. Kind of like X-Men.

This is an adaptation of a comic book called Strange Detective Tales: Dead Love by Jesse Bausch and James Callahan.

Check out character animation and set designs at the Dead Stage blog.

Hungry Man TV is building a reputation for "poignant social commentary," at least according to Shoot Magazine. Essentially, it's SpikeTV with spectacles. Other shows include Phistophicles, Danimal's Late Nite Cartoons (this is for people who don't have Cartoon Network), The Biggs (which also premieres on the 30th) and Undercover Cheerleaders, which is ... exactly what it sounds like.

by Angela Natividad    Oct-25-07    
Topic: Online, Promotions



Hellgate London Proves Less than Hellish

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For EA's Hellgate London, Wieden+Kennedy, Portland enlisted production company Biscuit Filmworks to create these spots that remind us of both The Blair Witch Project and the death of LonelyGirl15.

Something about tearing limb from limb and not dying in here. Lots of camera fuzz and shakes. Each spot ends with the conviction-dripping statement, "I'm going to London." Ho hum.

Maybe it's just that threats made in English accents aren't super scary. Sure Snatch had blood and gore, but mainly it was rollicking laughs.

by Angela Natividad    Oct-25-07    
Topic: Commercials, Promotions



Guinness Buries Ad in the Tubes; Will Someone Care Enough to Hunt Down and Launch It?

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For Guinness, BBDO decided that instead of freely disseminating ads online or on TV, it would turn its media messages into prizes.

There's a Guinness ad hidden somewhere on the 'net and it is your job to find and launch it. ("Why us?" we wonder.) To do this, you have to unravel a mixed bag of clues, codes and puzzles.

The campaign involves a village of some sort. This is the mayor, Juan Ramon. (We like how you can hear sinister background laughter at the end.)

If the idea of hunting down a Guinness ad is irresistible and you're ready to jump on and go, you may also want to "peruse" (their words) this letter.

by Angela Natividad    Oct-24-07    
Topic: Games, Online, Promotions



KFC Enlists College Kid for Dirty Work

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A college kid named Will is working with KFC to promote the company's Triple Dip Strips. See the challenges on Will It Spill.

The idea is the packaging will protect eaters from spills while enabling them to dip on the go. True to form, the package doesn't hold while Will rides a mechanical bull. Did we really expect it to? Well, kind of.

"Yup ... that's a spill," Will concludes, lying facedown and observing the mess he made all over the padded floor.

This is what Tupperware is for.

by Angela Natividad    Oct-24-07    
Topic: Guerilla, Online, Promotions








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