Get Laid. And Maybe Paid!

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No, you don't have to move to Nevada. Durex is conducting a cattle call for condom testers, ostensibly -- MBP wryly adds -- to find out how its products are performing.

"Sexual intercourse enthusiasts" who volunteer at the Condom Tester site get a handy-dandy toolkit with vibrating rings, condoms and lubricants. One volunteer gets $1,000.

Try explaining that one to mom and dad.

Anyway, we of course have registered because we're always good sports where a noble cause is concerned. Post-registration, the brave are invited to The Pants Whisperer -- which we've seen -- and Propose the Ring -- which we wish we'd caught earlier, because damned if a vibrating ring isn't a better take on the De Beers manifesto.

by Angela Natividad    Oct-23-07    
Topic: Brands, Good, Guerilla, Online, Promotions



MS Fam Bam Introduces Monta Ellis to Fast World of Product Promotion

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To endear a "rising star" to the hearts of jaded Warriors fans, 72andSunny, LA gives us "Who is Monta Ellis?" for And 1.

Picture a grip of :30 and :15 second home videos of people unpacking your every childhood accomplishment. That's what this campaign is for Ellis, the point and shooting guard of our home basketball team. Filmed during a family reunion in Mississippi, the effort shines brightest when Ellis himself ruminates over his childhood tennis trophy and calls himself cold vicious.

Watch Quickness here. It's loaded with speculation among family and friends about where the kid got his slick from. You can almost feel that Mississippi heat. And while we still don't know too much about Ellis, we have a broader understanding of David Banner's state spirit.

by Angela Natividad    Oct-22-07    
Topic: Celebrity, Good, Promotions, Video



GLEE Serves Military Recruitment Ads to Gay Demo!

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MediaBuyerPlanner points us to a military recruitment ad campaign that accidentally appeared on GLEE.com (Gay, Lesbians and Everyone Else).

The armed forces still operate on a "don't ask, don't tell" basis, so it was with surprise when recruiters for the Army, Navy and Air Force discovered they've been pushing ads on a site so flamboyantly ... out.

The ads came from Community Direct -- GLEE's parent company -- as part of an alliance with Monster.com. Apparently the military buys some kind of package from Monster that grants their spots inclusion onto any of a number of represented community sites.

When military agents were told of the GLEE placements, they appeared astonished and pulled the ads.

by Angela Natividad    Oct-22-07    
Topic: Online, Promotions, Strange



Japan's Best Butts Celebrated in Triumph-Sponsored Ass Off

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Delivered with nary a wink, Reuters' Ian Sloan provides news coverage of Japan's Triumph-sponsored Show Me Your Sloggi Contest. Sloan's dry statement, "consumer priorities are shifting to different assets," leads to a woman explaining how everything has been done to breasts to make them more attractive and noticeable, interests are now shifting to women's backsides.

Triumph and Sloggi are well know for their cheekishly exploitive (did we just say that?) tactics for moving lingerie off the shelves. From No Smoking bras to Sloggi's pole dancers to Tiger bras to Sloggi's endless collection of stunts, the two companies are, for sure, fixated with the female ass.

Though very far from the likes of true ass queen, Vida Guerra, Kaho Watanabe is doing her best to uphold Japan's bottom line.

by Steve Hall    Oct-22-07    
Topic: Events, Promotions, Racy



Subway Goes Mobile... Yeaaah.

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Subway is running a Seattle-based mobile promotion in tangent with Modiv Media. It launched at the Seattle Seahawks' home game yesterday.

Text-happy Seahawks fans had the chance to win a signed Seahawks helmet.

This does not make us want a sandwich, but we're overwhelmed by a craving for fish.

by Angela Natividad    Oct-22-07    
Topic: Mobile/Wireless, Promotions



John Cusack, Mars Movie Bring Time Capsules Back into Vogue

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Here's an interesting premise for a movie: a kid who thinks he's from Mars and spends most of his time in a box. And who better to socialize him than John Cusack? Few adults suffer more adorably. For sex appeal, add Amanda Peet to the mix. How can you lose?

The film is called Martian Child, which you can learn all about at the Martian Child/Family Project website -- brought us by New Media Maze, Ltd.

The site lets families create time capsules -- er, "pods," to which they can add photos, videos and other documents. When you're done, your pod gets launched to virtual Mars, where other people can look through it.

We're going to guess that at the end of the film, irrefutable evidence will suggest that the kid actually is from Mars, and the grown-ups will have something to believe in again.

by Angela Natividad    Oct-22-07    
Topic: Celebrity, Online, Promotions



After 3 Weeks on a String, Gum Thief Proves Decidedly Worthy of Perusal

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Final reactions to the last installment of the Crush, Toronto campaign for Douglas Coupland's The Gum Thief:

- Roger, pt 3: If people wore costumes 365 days of the year, it wouldn't be cool, it would just be Second Life
- Bethany, pt 3: This clip was chillingly short. We think she is going to kill herself, or at least try, for attention's sake
- Glove Pond, the novel within the novel, pt 3: Gloria and her husband bond over dinner party sadism. We like where this is going

And we have no idea why these ads are now compelling us to buy this book. Maybe it's because we actually did wait anxiously for each installment. Or maybe the thought of poisoning people at a dinner party -- or at least making their tummies hurt -- is almost appealing. Or maybe, once upon a time, we did scribble Anarchy symbols onto office supply shop property with felt pens.

It's anybody's guess, really.

Catch parts one and two here.

by Angela Natividad    Oct-22-07    
Topic: Good, Online, Promotions, Publishing, Video



Coffees of Hawaii Jump-Starts Triathletes with Caffeine-Laced Beverages

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We may always go "eh?" upon seeing one of its campaigns (observe one and two), but the Coffees of Hawaii marketing department is always actively putting coffee in people's hands, and that's admirable.

Coffees of Hawaii debuted its Kona Nightingale coffee at the 2007 Ford Ironman World Championships in Kailua-Kona. Athletes were given little cups of iced espresso out of a floating bar in the week preceding the race.

Hrm. Athletic exertion + icy espresso. The formula for heart failure?

It's definitely memorable.

by Angela Natividad    Oct-22-07    
Topic: Events, Guerilla, Promotions



Photobucket Promises Prizes for Scary Slideshows

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Photobucket is running a slideshow contest called Freakin' Friends for Halloween.

The object is to create a photo slideshow of your and your friends embarking on the festivities. Here is a slideshow the PR girl created. Lots of pretty people. We're sure this would be really neat and funny if we knew who any of them were.

The prize is a TiVo HD Digital Video Recorder with a wireless adapter and three free months of service. (Here's to hoping that when the bills start coming, you don't remember where you got it from.)

by Angela Natividad    Oct-20-07    
Topic: Online, Promotions



LG Goes UGC to Describe 'Life's Good'

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For about $18,000 worth of electronics, LG is running a video contest where users finish the sentence, "Life's good when..."

It's a fairly interesting theme but the entries we've seen thus far have a suspiciously professional veneer and cheesy premises. There's Young at Heart, Grandma Rocks! and You Reminisce.

It all feels very Full House.

This is a more than ample opportunity to blow LG's minds. It won't be hard. And the prize seems more than worthy - our LG 22-inch screen rocks well, and it only cost a fraction of that 18 grand.

We'd shoot for it ourselves but we can't think of anything more imaginative than "Life's good when somebody sends us a super-awesome ad that isn't shrouded in press hyperbole or ripped off somebody else's idea," but that probably won't warm Danny Tanner's heart.

UPDATE: The folk at LG have informed us that the YouTube videos we saw were promotional spots. See the real stuff here. There's stuff like "Life's good when your appliances work" and "Life's good when you get retakes." Sounds sufficiently jaded to be realistic.

by Angela Natividad    Oct-19-07    
Topic: Brands, Promotions, Video








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